CableFAX Webinar:
Video On Demand Next Practices:
Capitalizing on the Latest Innovations

Thursday, November 15, 2012
1:30 - 3 p.m. ET

($339 per site)

Join CableFAX for this can't miss Webinar that will help you drive video on demand revenue with the latest innovations in search, discovery, ad insertion and data mining. We'll highlight and discuss the latest technology, proven strategies and industry-leading success stories. 

In this comprehensive Webinar, you'll learn how to:

• Develop new VOD models and utilize best practices.
• Maximize interactivity by partnering with key vendors exploiting new VOD technologies. 
• Integrate dynamic ad insertions to maximize revenue. 
• Identify revenue generating ideas that trigger new business development partnerships. 
• Deploy cutting edge navigation techniques to optimize advertising and promotion campaigns. 
• Manage the VOD cloud and to help distributers and content owners connect with customers and viewers.

Since cable launched VOD more than a decade ago, this once sleepy value add is evolving into an innovative profit center for both distributors and programmers. Advances around dynamic ad insertion within VOD have supercharged the possibilities in ways that could lead to new revenue for all sides. What are the best opportunities as discovery advances will drive revenue in 2013 and beyond? And how can distributors, programmers and vendors all positions themselves to take full advantage of the shifting VOD landscape?

For questions regarding this webinar, contact Marly Zimmerman at mzimmerman@accessintel.com.

Speakers

	Bio Paul Brennan Senior Vice President Advertising Sales Sony Pictures Television Paul Brennan is Sony Pictures Television’s Senior Vice President, Advertising Sales, a role that puts him in charge of overseeing the sales efforts for FEARnet, cable’s premier horror genre TV and VOD channel and 3net, a TV network solely dedicated to 3D programming. Brennan is a member of the Ad Sales team, responsible for negotiating and selling national commercial time for SPT’s syndicated products, comprising daytime talk, off-network comedies and game shows. He also assists in selling ad sales for SPT’s original digital content outlets, including FEARnet.com and the PlayStation Network. Working in SPT’s New York offices, Brennan reports to Stuart Zimmerman, executive vice president, advertiser sales, SPT; and Amy Carney, president, advertiser sales, SPT.   SPT is a company that is known for its innovative sales strategies, and Brennan is leading the charge in the dynamic ad insertion (DAI) realm, selling SPT’s DAI capabilities in FEARnet-centric free video on demand content for cable set top boxes. This revolutionary new service launched in September 2012, with 10 advertisers attached. Since that time, the system has experienced substantial growth every month.   Brennan first entered the business at Grey Advertising/Mediacom, where he served in the National Broadcasting Group, negotiating and buying national commercial time for such blue-chip companies as Hasbro, Kraft Foods and Canon Cameras. He then became an account executive at MetroNetworks, selling the National Unwired Network News. Before taking his current position at SPT in 2005, Brennan spent five years as an Account Executive for the Hallmark Channel, developing and selling commercial time at the growing network.
	Bio Tricia Lynch Director, Content Strategy and Acquisitions Verizon FiOS Coming Soon!
	Bio Chip Meehan VP, Advanced Advertising Sales Comcast Spotlight Coming Soon
	Bio Richard Shirley VP, Distribution Business Development A + E Television Networks As Vice President, Distribution Business Development for A+E Networks, Richard oversees strategic direction, product development and operations for the deployment of advanced media products through cable, satellite and telco affiliates. His areas of responsibility include TV Everywhere, VOD and interactive television. Under Richard’s leadership, A+E brands including A&E, History and Lifetime have become leading sources of views in their respective VOD categories and have established VOD as a cornerstone for critical marketing and ad sales campaigns. Richard also played a primary role in the development of iTV initiatives that led to A+E Networks’ recognition in 2010 for “Best iTV Program” by DISH Network and “Most Significant Newcomer” at the TV of Tomorrow Show. Richard joined A+E Networks in August, 2005 serving as Manager, VOD Marketing. Prior to joining A+E Networks, Richard worked for Fujisankei Communications International, a subsidiary of FUJI Television, Japan’s highest-grossing and top-rated broadcast network, where he served as Manager of Business Development. Richard received a BA in Japanese Studies from Bucknell University and an MBA in Finance from New York University. He currently lives in northern New Jersey with his wife and two sons.
	Moderator: Michael Grebb Executive Editor CableFAX Daily

 

Who should attend?

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.

 

What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For questions regarding this webinar, contact Marly Zimmerman at mzimmerman@accessintel.com. 

*CableFAX does not offer any refunds for the webinar.  All sales are final.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, webinars, and networking events. For more information, visit www.CableFAX.com.

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