Each registration comes with access to the archived version of the program, the materials provided by the speakers.
As cable operators and programmers search for new ways to reach customers and viewers, online games and apps have emerged as an effective way to drive engagement—and ultimately revenues and ratings. More and more cable executives are using games and apps to connect with their customers. What types of games are most effective for particular types of programmers and operators? Which ones can result in higher revenues and ratings? And, What is the overall marketing role that games and related apps play? As customers and viewers look for new ways to interact and engage with content in a TV Everywhere environment, we’ll pose these and other questions during this comprehensive webinar.
Attend this webinar to learn how to:
|Bio Miguel Monteverde
VP of Digital Media
Miguel Monteverde is vice president of digital media at Discovery Communications, the world's number one nonfiction media company. In this capacity, Monteverde oversees digital and social media for Animal Planet, Investigation Discovery, Military Channel, Velocity and Destination America. Previously, he led Discovery Channel and Science's digital media efforts, leading the development of new digital audience experiences – from Discovery Channel's successful Aftershows for hit series MythBusters, American Chopper and Gold Rush to immersive experiences for Shark Week and Penn & Teller Tell A Lie. Monteverde also previously served as general manager of Petfinder.com and oversaw DiscoveryNews.com.
Monteverde joined Discovery Communications in February 2008 after spending more than 10 years at AOL in a variety of programming and business roles, most recently running AOL's video site. He is also a former Army officer, a graduate of the University of Virginia and currently resides in Arlington, Virginia with his wife and kids. Monteverde is based at Discovery's world headquarters in Silver Spring, Maryland.
|Bio Jason Henderson
Verizon FiOS TV
Jason Henderson is the Product Manager for all iTV Apps for Verizon FiOS TV and has launched such popular TV apps on the Verizon platform as Pandora Internet Radio, NBC Olympics, and Music Choice. A Texas attorney, he has published nine novels including the HarperCollins YA series ìAlex Van Helsing,î and has over 15 years of experience in the games industry, with game production credits for Electronic Arts, Microsoft and Activision.
SVP, Digital Media
As senior vice president of digital content for AMC, Mac McKean leads the overall strategy and operations for all of the network’s digital platforms, including amctv.com, mobile, applications, digital video, and games. McKean joined AMC in March 2007.
McKean earned his Masters degree from the Interactive Telecommunications Program at Tisch School of the Arts, New York University. McKean is also an interactive video artist. Installations of his work have been exhibited in the Dumbo Under the Bridge Art Festival and in various galleries and art events in New York, Miami, London and Brazil.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.
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Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.
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