Killer Cable Apps: Using Online Games and Apps to Drive Consumer Engagement

Thursday, September 27, 2012
1:30 - 3:00 p.m. ET

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

$339/location 
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

As cable operators and programmers search for new ways to reach customers and viewers, online games and apps have emerged as an effective way to drive engagement—and ultimately revenues and ratings. More and more cable executives are using games and apps to connect with their customers. What types of games are most effective for particular types of programmers and operators? Which ones can result in higher revenues and ratings? And, What is the overall marketing role that games and related apps play? As customers and viewers look for new ways to interact and engage with content in a TV Everywhere environment, we’ll pose these and other questions during this comprehensive webinar.

Attend this webinar to learn how to:

• Determine what games and apps work best in each situation
• Measure success and consider ROI around launches and sustained campaigns
• Parlay popular apps into additional engagement and revenue
• Ensure that your approach engages but never detracts from the brand
• Understand consumer trends in this area across demographics
• And, much, much more

	Bio Miguel Monteverde VP of Digital Media Discovery Communications Miguel Monteverde is vice president of digital media at Discovery Communications, the world's number one nonfiction media company. In this capacity, Monteverde oversees digital and social media for Animal Planet, Investigation Discovery, Military Channel, Velocity and Destination America. Previously, he led Discovery Channel and Science's digital media efforts, leading the development of new digital audience experiences – from Discovery Channel's successful Aftershows for hit series MythBusters, American Chopper and Gold Rush to immersive experiences for Shark Week and Penn & Teller Tell A Lie. Monteverde also previously served as general manager of Petfinder.com and oversaw DiscoveryNews.com. Monteverde joined Discovery Communications in February 2008 after spending more than 10 years at AOL in a variety of programming and business roles, most recently running AOL's video site. He is also a former Army officer, a graduate of the University of Virginia and currently resides in Arlington, Virginia with his wife and kids. Monteverde is based at Discovery's world headquarters in Silver Spring, Maryland.
	Bio Jason Henderson Product Manager Verizon FiOS TV Jason Henderson is the Product Manager for all iTV Apps for Verizon FiOS TV and has launched such popular TV apps on the Verizon platform as Pandora Internet Radio, NBC Olympics, and Music Choice. A Texas attorney, he has published nine novels including the HarperCollins YA series ìAlex Van Helsing,î and has over 15 years of experience in the games industry, with game production credits for Electronic Arts, Microsoft and Activision.
	BioMac McKean SVP, Digital Media AMC As senior vice president of digital content for AMC, Mac McKean leads the overall strategy and operations for all of the network’s digital platforms, including amctv.com, mobile, applications, digital video, and games. McKean joined AMC in March 2007. McKean earned his Masters degree from the Interactive Telecommunications Program at Tisch School of the Arts, New York University. McKean is also an interactive video artist. Installations of his work have been exhibited in the Dumbo Under the Bridge Art Festival and in various galleries and art events in New York, Miami, London and Brazil.
	Moderator: Michael Grebb Executive Editor CableFAX Daily

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For questions regarding this webinar, contact Marly Zimmerman at mzimmerman@accessintel.com. 

*CableFAX does not offer any refunds for the webinar.  All sales are final.



For sponsorship opportunities contact: Debbie Vodenos at dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, webinars, and networking events. For more information, visit www.CableFAX.com.

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