CableFAX Webinar: 
Capitalizing on Transactional and iTV

Thursday, March 1, 2012
1:30 - 3:00 p.m. ET

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

($339/location 
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

Advertisers have long desired the ability to sell directly to consumers. And while such capability has helped fuel Internet commerce for years, it's only now starting to make its way to the TV screen. To be sure, progress has been slow as parties work through the many hurdles and challenges. But 2012 may very well become the year that interactive and transactional TV begins paying big dividends for advertisers, content owners and distributors. This exclusive webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves.

Join us to gain valuable perspectives on:

• How transactional TV is evolving in light of new players and technologies.
• How consumers are responding to the idea of buying through their remotes.
• How TV Everywhere, iPad apps and other devices are changing the game.
• How to market transactional TV-and how the relationship between programmers and operators is evolving.
• Tips on how to increase usage and revenue generation from transactional TV.
• And much, much more...

	Bio Marcien Jenckes SVP & General Manager of Video Services Comcast Cable Marcien Jenckes serves as Senior Vice President & General Manager of Video Services for Comcast Cable. He is responsible for all aspects of Comcast’s video business, including its more than 22 million video customers, signature On Demand service and 3D, high-definition and digital video recorder services. Before joining Comcast, Mr. Jenckes was President of the Media and Content Divisions of Grab Networks, a Virginia-based online video syndication network provider. Mr. Jenckes also served as the CEO of Voxant, which merged with Anystream in 2008 to form Grab Networks. Prior to Grab Networks, Mr. Jenckes held a variety of roles at AOL and was responsible for launching AOL’s free web services by overseeing the design, development and programming of the AOL network, including the launch of the free AOL.com portal. Mr. Jenckes also lead the Strategy & Operations team for AOL Programming, and the Web Development, Video Production, Photo Editing, and Project Management functions and served as Senior Vice President of Messaging, Community and Voice where he oversaw AOL’s community products, including the AIM® and ICQ®. Mr. Jenckes holds an MBA from the Darden School at the University of Virginia, and a B.A. in Economics and Political Science from New York University.
	Bio Maitreyi Krishnaswamy Director of product management Verizon FiOS TV
	Bio Anthony Landamia Executive Director, Product Management & GM of Advanced Apps SeaChange Anthony Landamia is Executive Director, Product Management and GM of Advanced Apps for SeaChange, maintaining overall responsibility for the Company’s line of applications that television operators are deploying to help viewers more easily find, acquire and interact with video content. He has more than 20 years of experience designing products that enhance consumers’ ability to interface with technology. Prior to SeaChange, Landamia managed the Interactive TV applications development for Comcast’s Video Product Group, helping launch the operator’s first iTV service deployed in millions of homes across the country. He also served as the head of product management and marketing for Mercedes-Benz USA’s Telematics and Entertainment Electronics group, where he developed and launched several innovative industry-first products including Bluetooth interfaces for mobile phones and iPod, and a fully integrated GPS Navigation system. Landamia held similar senior product management and marketing positions at Sirius Satellite Radio, Lucent Technologies, BMW USA and Sony Electronics. Landamia has been formally trained in both engineering and marketing and has been published in the Journal of the Audio Engineering Society. Landamia is also an inventor with corporate patents and patent submissions for a variety of Audio/Video, Wireless, and Security products.
	Bio Patrick Peters EVP Programming FourthWall Media Patrick Peters is EVP of Programming and General Manager of TV Widgets at FourthWall Media where he is responsible for the development and success of TV Widgets for the company, including local, search, entertainment, sports, commerce and transactional applications.
	Moderator: Michael Grebb Executive Editor CableFAX

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this webinar, contact Marly Zimmerman at  mzimmerman@accessintel.com.

*CableFAX does not offer any refunds for the webinar.  All sales are final.



For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

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