Each registration comes with access to the archived version of the program, the materials provided by the speakers.
Advertisers have long desired the ability to sell directly to consumers. And while such capability has helped fuel Internet commerce for years, it's only now starting to make its way to the TV screen. To be sure, progress has been slow as parties work through the many hurdles and challenges. But 2012 may very well become the year that interactive and transactional TV begins paying big dividends for advertisers, content owners and distributors. This exclusive webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves.
Join us to gain valuable perspectives on:
|Bio Marcien Jenckes
SVP & General Manager of Video Services
Marcien Jenckes serves as Senior Vice President & General Manager of Video Services for Comcast Cable. He is responsible for all aspects of Comcast’s video business, including its more than 22 million video customers, signature On Demand service and 3D, high-definition and digital video recorder services.
|Bio Maitreyi Krishnaswamy
Director of product management
Verizon FiOS TV
|Bio Anthony Landamia
Executive Director, Product Management & GM of Advanced Apps
Anthony Landamia is Executive Director, Product Management and GM of Advanced Apps for SeaChange, maintaining overall responsibility for the Company’s line of applications that television operators are deploying to help viewers more easily find, acquire and interact with video content. He has more than 20 years of experience designing products that enhance consumers’ ability to interface with technology.
| Bio Patrick Peters
Patrick Peters is EVP of Programming and General Manager of TV Widgets at FourthWall Media where he is responsible for the development and success of TV Widgets for the company, including local, search, entertainment, sports, commerce and transactional applications.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.
For the audio connection:
For the Internet connection:
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
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*CableFAX does not offer any refunds for the webinar. All sales are final.
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