Pinterest and Cable: Capitalizing on a Social Media Phenom
A year ago, few had even heard of it. Now, Pinterest is one of the fastest growing social media platforms out there as cable companies work to integrate it into their marketing and outreach efforts. The good news is that cable is already ahead of the game. Some cable networks and shows are already using the picture-pinning social experience to increase viewer loyalty and engagement. And even cable operators are looking toward the platform to help bind ties with subscribers.
So how do you take advantage of this rising ecosystem within the social media landscape? How does Pinterest fit into your overall marketing and social media matrix? And, how can Pinterest help you improve the bottom line? Get answers to these questions and more with guidance on how to profit from Pinterest.
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In addition, a 10-to-15 minute period has been reserved at the end of speakers’ presentations for an interactive Q&A session designed for discussion of specific issues and to gain additional knowledge about the topics discussed.
Executive Director of Affiliate Sales & Marketing
International Media Distribution
Shelly joined the company in 2000 as a Community Marketing Manager. Currently, Shelly leads the planning, strategy and execution of B2B and B2C marketing nationwide for a portfolio of over 30 international television channels targeting Asian, European and Middle Eastern consumers in North America. A native of Vancouver, Washington, Shelly graduated cum laude from Pacific Lutheran University with a degree in Communication and a minor in Spanish. She spends her spare time traveling internationally, volunteering, learning Mandarin Chinese with her 3-year old, looking for misplaced sticky notes and planning her retirement in Argentina. She is married and lives in Seattle with her husband Nate and her daughter Gabrielle.
Executive Director of Social Media
Prior to joining Cox, Naide served as senior director of audience experience at CNN Worldwide. In this role, Naide led network efforts to build engaged fan bases for CNN/HLN shows and talent on social media platforms. His efforts helped create two-way conversations with consumers, driving viewership for CNN/HLN TV, and growing the networks’ social media audience to millions of fans/followers.
Naide also led Time Warner to create a unique bullying prevention partnership between CNN/Cartoon Network/Time and Facebook, culminating in the development of an anti-bullying Facebook application and an upcoming CNN town hall hosted by Anderson Cooper.
Naide has served in multiple marketing roles within the cable and telecommunications industry, including relationship marketing and ad sales for Turner’s video game network, GameTap, strategic pricing at Bellsouth, and customer experience and loyalty marketing at EarthLink.Naide also spent four years at Cox’s former direct-to-home satellite venture, PrimeStar, earlier in his career.
Adam holds a bachelor’s degree from Emory University and an MBA from the University of Georgia. He lives in Alpharetta, Ga., with his wife, Karen, and two children.
|BioAndrea Bell Macey
Digital Media & Business Development
Andrea Bell Macey is the vice president of digital media and business development for WE tv. In this role, Ms. Macey oversees the day-to-day implementation of the networks’ advanced platform strategies and explores new business opportunities, such as licensing, merchandising, partnerships and strategic acquisitions. She also crafts digital promotions utilizing WE tv’s original programming and talent to create value-added opportunities for distribution and advertising partners; oversees broadband video development and distribution; and identifies video on demand, mobile and iTV applications for the network.
| BioJillian St. Charles
Vice President, HGTV.com & HGTVGardens.com
Scripps Networks Interactive
Jillian St. Charles serves as vice president of Scripps Networks Interactive’s HGTV.com, the No. 1 shelter site online, and the brand’s recently-launched gardening site, HGTVGardens.com. In this role, she is responsible for the strategic direction and day-to-day operations of both sites, overseeing editorial programming (video, text and photography), entertainment convergence with the network, tool and application integration, and development of sponsorship opportunities.
| BioAmy Maclean
Amy is responsible for the day-to-day editorial operations of CableFAX and contributes her DC expertise to CableFAX: The Magazine. Before joining Access Intelligence in 2000, she was a reporter in the Atlanta and Montgomery, AL, bureaus of the Associated Press, covering politics, education and a variety of other issues. Her articles appeared in papers across the country and sometimes the world. A graduate of the University of Georgia, Amy has written for The Atlanta Journal-Constitution and Macon (GA) Telegraph.
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