|
|
||||||||||||||||
|
||||||||||||||||
|
|
| ||||||||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||
About the Webinar |
Pinterest and Cable: Capitalizing on a Social Media Phenom
A year ago, few had even heard of it. Now, Pinterest is one of the fastest growing social media platforms out there as cable companies work to integrate it into their marketing and outreach efforts. The good news is that cable is already ahead of the game. Some cable networks and shows are already using the picture-pinning social experience to increase viewer loyalty and engagement. And even cable operators are looking toward the platform to help bind ties with subscribers.
So how do you take advantage of this rising ecosystem within the social media landscape? How does Pinterest fit into your overall marketing and social media matrix? And, how can Pinterest help you improve the bottom line? Get answers to these questions and more with guidance on how to profit from Pinterest.
Listen to this presentation to learn:
In addition, a 10-to-15 minute period has been reserved at the end of speakers’ presentations for an interactive Q&A session designed for discussion of specific issues and to gain additional knowledge about the topics discussed.
Return to top
Speakers: |
![]() |
BioShelly Kurtz Executive Director of Affiliate Sales & Marketing International Media Distribution Shelly joined the company in 2000 as a Community Marketing Manager. Currently, Shelly leads the planning, strategy and execution of B2B and B2C marketing nationwide for a portfolio of over 30 international television channels targeting Asian, European and Middle Eastern consumers in North America. A native of Vancouver, Washington, Shelly graduated cum laude from Pacific Lutheran University with a degree in Communication and a minor in Spanish. She spends her spare time traveling internationally, volunteering, learning Mandarin Chinese with her 3-year old, looking for misplaced sticky notes and planning her retirement in Argentina. She is married and lives in Seattle with her husband Nate and her daughter Gabrielle. |
![]() |
BioAdam Naide Executive Director of Social Media Cox Communications Prior to joining Cox, Naide served as senior director of audience experience at CNN Worldwide. In this role, Naide led network efforts to build engaged fan bases for CNN/HLN shows and talent on social media platforms. His efforts helped create two-way conversations with consumers, driving viewership for CNN/HLN TV, and growing the networks’ social media audience to millions of fans/followers. Naide also led Time Warner to create a unique bullying prevention partnership between CNN/Cartoon Network/Time and Facebook, culminating in the development of an anti-bullying Facebook application and an upcoming CNN town hall hosted by Anderson Cooper. Naide has served in multiple marketing roles within the cable and telecommunications industry, including relationship marketing and ad sales for Turner’s video game network, GameTap, strategic pricing at Bellsouth, and customer experience and loyalty marketing at EarthLink.Naide also spent four years at Cox’s former direct-to-home satellite venture, PrimeStar, earlier in his career. Adam holds a bachelor’s degree from Emory University and an MBA from the University of Georgia. He lives in Alpharetta, Ga., with his wife, Karen, and two children. |
![]() |
BioAndrea Bell Macey Vice President Digital Media & Business Development WE tv Andrea Bell Macey is the vice president of digital media and business development for WE tv. In this role, Ms. Macey oversees the day-to-day implementation of the networks’ advanced platform strategies and explores new business opportunities, such as licensing, merchandising, partnerships and strategic acquisitions. She also crafts digital promotions utilizing WE tv’s original programming and talent to create value-added opportunities for distribution and advertising partners; oversees broadband video development and distribution; and identifies video on demand, mobile and iTV applications for the network. |
![]() |
BioJillian St. Charles Vice President, HGTV.com & HGTVGardens.com Scripps Networks Interactive Jillian St. Charles serves as vice president of Scripps Networks Interactive’s HGTV.com, the No. 1 shelter site online, and the brand’s recently-launched gardening site, HGTVGardens.com. In this role, she is responsible for the strategic direction and day-to-day operations of both sites, overseeing editorial programming (video, text and photography), entertainment convergence with the network, tool and application integration, and development of sponsorship opportunities. |
![]() |
BioAmy Maclean Editor-in-Chief, CableFAX Daily Amy is responsible for the day-to-day editorial operations of CableFAX and contributes her DC expertise to CableFAX: The Magazine. Before joining Access Intelligence in 2000, she was a reporter in the Atlanta and Montgomery, AL, bureaus of the Associated Press, covering politics, education and a variety of other issues. Her articles appeared in papers across the country and sometimes the world. A graduate of the University of Georgia, Amy has written for The Atlanta Journal-Constitution and Macon (GA) Telegraph. |
Who should attend? |
Cable and marketing executives in the following areas:
How does the Webinar work? |
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.
What equipment do I need? |
For the audio connection:
For the Internet connection:
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
Questions? |
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this webinar, contact Marly Zimmerman at mzimmerman@accessintel.com.
*CableFAX does not offer any refunds for the webinar. All sales are final.

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com
About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.
Return to top

| © 2013 Access Intelligence LLC. |
Free Trial Subscription to
CableFAX Daily
Get the cable industry's vital updates every morning with a FREE 2 week subscription to CableFAX Daily.