Home Awards Events Webinars Jobs Advertise Subscribe About
May 17, 2012
RSS
  CABLE JOBS

Network Administrator
City of Dunnellon

Supervisor, Direct Sales
Mediacom

Search All Jobs / Post Jobs


White Paper Alert:
2012 Payment Technology Handbook: Includes Text Alerts & Pre-Payments
Claim your free copy now
  VIDEO
Special FX: Pres/GM of FX Networks discusses what it takes to be a great leader in the cable industry and gives advice to fellow programmers.
 
View Gallery »

Check out these photos from the December 2011 CableFAX events. For more, go to our Facebook page

View pictures CableFAX 100 Luncheon.

View pictures CableFAX Most Powerful Women in Cable Breakfast.

View pictures CableFAX Digital Breakfast featuring the Best of the Web & Digital Hot List.


 
  CALENDAR
  CABLEFAX 100 DATABASE

   

CableFAXIES Awards
Winners Announced! 

CableFAX Sales Executive of the Year & Sweet 16 Awards
Winners Announced! 


May 21 in Boston, MA
CableFAX's Best of the Web AwardsDigital Hot List  &
15-to-Watch Breakfast
Register Today

May 23 in Boston, MA
Communications Technology
Cable Show Tech Breakfast

Register Today for FREE!

CableFAX: The Magazine's 2012 Most Influential Minorities in Cable Call for Entries
Deadline: June 1, 2012

Enter Now

CableFAX Program Awards Call for Entries
Deadline: June 1, 2012
Enter Now

CableFAX: The Magazine's Top Places to Work in Cable Call for Entries
Deadline: June 8, 2012
Enter Now


CableFAX: The Magazine's 2012 Most Powerful Women in Cable Call for Entries
Deadline: June 15, 2012
Enter Now 


Communications Technology
Platinum Awards
Call for Entries
Deadline: June 15, 2012
Enter Now

CableFAX 100 Call for Entries
Deadline: June 22, 2012
Enter Now



Subscribe Today!

Pre Show Issue

Just Released!
Special Mid-Day Report

Awards:

CableFAXIES Awards
Winners Announced!

CableFAX Sales Executive of the Year & Sweet 16 Awards
Winners Announced!


May 21 in Boston, MA
CableFAX's Best of the Web Awards Digital Hot List Breakfast
Register Today


Communications Technology's Platinum Awards
Call for Entries
Deadline: June 15, 2012
Enter Now

Program Awards Call for Entries
Deadline: June 1, 2012
Enter Now


Complete List of Events

Webinars:

Monetizing Social TV: Bolstering Returns in Real Time
On Demand

Capitalizing on Transactional & iTV
On Demand

Monetizing Sports Content:
The Next Big Thing
On Demand

TV Everywhere 2.0: It's Here - So How Do You Monetize It?
On Demand



  SNAPSHOTS


A-LIST CLIENTS:
To celebrate the April 8 launch of Lifetime's new show "The Client List," talent and execs mingled at the Sunset Tower Hotel in LA on April 4. Nancy Dubuc, pres & gm, Lifetime Nets, Kelly Atkinson, CMO, West, Time Warner Cable, Emory Walton, VP, Distribution, A+E Nets & Lori Conkling, evp, distribution, A+E Nets pictured. Photo cred: Alberto Rodriguez/Getty Images.

CableFAX Webinar: 
Monetizing Sports Content: The Next Big Thing

Wednesday, January 25, 2012
1:30 - 3:00 p.m. ET

 

Personalized Certificate for all Attendees

Register Now



($339/location 
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

About the Webinar

Sports content remains the most valuable commodity in the cable universe, especially in a world where "time-shifting" and "over-the-top" threatens traditional business models. Unlike many other forms of content, sports emphasizes live viewing and big screens that result in increased value for advertisers seeking rapt audience attention... a multitude of revenue possibilities from mobile and online channels... and expanding audience engagement opportunities.

The sports content marketplace can be lucrative but is not without challenges. The rise in associated programming costs including rights fees has programmers and distributors scrambling to formulate strategies for additional revenue streams, which can help alleviate controversial subscription rate hikes often blamed on the sports genre.

This 90–minute webinar provides tips on how your organization can profit from cable sports content through insight on what's next for this dynamic content area. Join us to gain valuable perspectives on:

  • Previously untapped opportunities such as hyper-regional and high-school sports content.
  • New ways to monetize sports through authentication/TV Everywhere.
  • Ideas for how to take fans to the next level on mobile platforms.
  • Ways that sports nets and distributors can work together to maximize sports revenue.
  • What advertisers want and how to give it to them.
  • And much, much more.

In addition, a 10-to-15 minute period has been reserved at the end of speakers’ presentations for an interactive Q&A session designed for discussion of specific issues and to gain additional knowledge about the topics discussed.

Return to top

Speakers:


  Bio Lee H. Berke
President & CEO
LHB Sports, Entertainment & Media, Inc.

Lee H. Berke founded LHB in 2001, which specializes in developing direct relationships between sports properties & media platforms. LHB’s client roster includes over 30 teams throughout the NBA, NFL, MLB, NHL and NCAA including the San Francisco Giants, Pittsburgh Steelers, The University of Oklahoma, Cleveland Cavaliers, Milwaukee Brewers, Dallas Cowboys, The University of Pittsburgh, Houston Texans, Seattle Seahawks, Los Angeles Angels, Memphis Grizzlies and New Jersey Devils.

Mr. Berke’s background in developing sports media businesses also includes co-authoring the original business plan for the New York Yankees’ YES Network and heading up marketing for Madison Square Garden and MSG Network. He received a BA in Economics and an MBA in Marketing from the University of Michigan, and currently resides with his family in Scarsdale, NY.

   
  Bio Justin Connolly
Senior Vice President, National Accounts
ESPN

Justin Connolly serves as senior vice president, national accounts for Disney and ESPN media networks. He is responsible for all domestic distribution and licensing efforts for The Walt Disney Company’s linear networks, broadband and VOD content within the Media Networks Group. His team works to negotiate distribution agreements with all of the cable, satellite and IPTV distributors throughout the country. Connolly also works to develop and implement the sales strategies for all of the domestic linear networks as well as the new digital media products and services.

Since joining ESPN in 2003, Connolly has served in various capacities including director, ESPN strategy and operations (July 2003-July 2004) where he helped ESPN with its long-term affiliate negotiations. He was promoted to vice president, distribution strategy (August 2004-October 2005), where his duties included the development of pricing and packaging strategies while also participating in negotiating the distribution agreements involving Disney and ESPN assets.

Prior to joining ESPN, Connolly worked in the corporate finance group for The Walt Disney Company’s corporate treasury department in Burbank, Calif.

Connolly is a native of Boston and was graduated from Harvard University with a bachelor of arts degree in Economics in 1998 and earned an MBA from Harvard Business School in 2003. He currently resides with his wife and three children.

  Bio Michael Marcy
Director, Local Programming
Charter TV3 - Worcester News Tonight
Charter Communications, Worcester, MA

Michael (Mike) Marcy has enjoyed a career in cable television that spans more than two decades.

He has served as Director of Local Programming for Charter TV3 since 2003. Prior to that, Mike held positions with Charter that included Retail Sales Manager for New England, General Manager for Charter Media in Central Massachusetts and Local Sales Manager for Greater Media Cable which was acquired by Charter in 1999.

Worcester News Tonight is the area's only local newscast (outside Boston), broadcasting live twice daily on weekdays. The Worcester station broadcasts throughout Charter's footprint, about 185,000 homes in Central New England and a bit beyond.

Mike Marcy leads a team that continues to produce award-winning original local programming - Worcester News Tonight --- and nightly comprehensive sports coverage with year-round live telecasts of sporting events and other events unique to the area. His team also produces a host of community-based programming that has been recognized with a case full of Telly Awards.

Mike Marcy received his Bachelor of Science degree from Emerson College.

   
   Bio Michael B. Sheehey
Senior Vice President, Sports Content
Comcast Corporation

Michael Sheehey is Senior Vice President for Sports Content and Comcast Corporation. He has more than 15 years of experience across functional areas in network and cable television. His expertise includes business development, finance and operations, and sports program conception and development. He has negotiated agreements with all major sports leagues/conferences including the NFL, NHL, NBA, Big Ten, SEC, Big 12, PAC-10 and Big East.

Sheehey has held many positions throughout his career. In 1990, Sheehey made his start in the sports television industry as a Senior Financial Analyst for CBS and soon took the position of Manager of Operations Finance within the network. In 1994 he became Manager of Program Finance at ESPN. Soon after, Sheehey broke into the cable operations industry by taking the position of Area Director of Operations at Cable Television System and was later promoted to General Manager. In his current position he evaluates and negotiates sports television rights agreements on behalf of Comcast's Sports Networks including Versus and ten regional sports networks located in Philadelphia, Baltimore/Washington, New York, Chicago, Sacramento, Denver, Atlanta, Portland, Boston, and San Francisco.

During his career, Sheehey also created and managed many networks. Among them are the Comcast/Charter Sports Southeast network, FalconsVision, Comcast SportsNet West, Comcast Local, The Dallas Cowboys Channel, and BravesVision.

Sheehey has Bachelor's degree in Finance from St. Bonaventure University and an MBA in Finance from the University of Rochester. He holds two law degrees which include a Juris Doctor with a concentration in Contract and Commercial Law from Concord University and LL.M Taxation with a concentration in Corporate Taxation from Temple University. Sheehey also serves as a member of Georgia and California Bar Associations.

   
  Moderator:
Chad Heiges
Sr. Online Editor
CableFAX Daily

Who should attend?

Cable and marketing executives in the following areas:

  • Advertising
  • Marketing
  • Media Buying
  • Media Planning
  • Business Development
  • Management
  • Social Media
  • Branding
  • Products Launches
  • Financial Management
  • Communications
  • Research

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.

 

What equipment do I need?

For the audio connection:

  • A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows 95, 98, NT, 2000, XP
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
  • Internet connection: 28.8 or faster connection
  • Display set at 1024 x 768 or 800 x 600
  • Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this webinar, contact Rachel Isaman at  risaman@accessintel.com.

*CableFAX does not offer any refunds for the webinar.  All sales are final.


Register Now

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

Return to top

© 2012 Access Intelligence LLC. Contact Contact Contact Contact Contact Contact Contact Contact