Each registration comes with access to the archived version of the program, the materials provided by the speakers.
Sports content remains the most valuable commodity in the cable universe, especially in a world where "time-shifting" and "over-the-top" threatens traditional business models. Unlike many other forms of content, sports emphasizes live viewing and big screens that result in increased value for advertisers seeking rapt audience attention... a multitude of revenue possibilities from mobile and online channels... and expanding audience engagement opportunities.
The sports content marketplace can be lucrative but is not without challenges. The rise in associated programming costs including rights fees has programmers and distributors scrambling to formulate strategies for additional revenue streams, which can help alleviate controversial subscription rate hikes often blamed on the sports genre.
This 90–minute webinar provides tips on how your organization can profit from cable sports content through insight on what's next for this dynamic content area. Join us to gain valuable perspectives on:
In addition, a 10-to-15 minute period has been reserved at the end of speakers’ presentations for an interactive Q&A session designed for discussion of specific issues and to gain additional knowledge about the topics discussed.
|Bio Lee H. Berke
President & CEO
LHB Sports, Entertainment & Media, Inc.
Lee H. Berke founded LHB in 2001, which specializes in developing direct relationships between sports properties & media platforms. LHB’s client roster includes over 30 teams throughout the NBA, NFL, MLB, NHL and NCAA including the San Francisco Giants, Pittsburgh Steelers, The University of Oklahoma, Cleveland Cavaliers, Milwaukee Brewers, Dallas Cowboys, The University of Pittsburgh, Houston Texans, Seattle Seahawks, Los Angeles Angels, Memphis Grizzlies and New Jersey Devils.
Mr. Berke’s background in developing sports media businesses also includes co-authoring the original business plan for the New York Yankees’ YES Network and heading up marketing for Madison Square Garden and MSG Network. He received a BA in Economics and an MBA in Marketing from the University of Michigan, and currently resides with his family in Scarsdale, NY.
|Bio Justin Connolly
Senior Vice President, National Accounts
Justin Connolly serves as senior vice president, national accounts for Disney and ESPN media networks. He is responsible for all domestic distribution and licensing efforts for The Walt Disney Company’s linear networks, broadband and VOD content within the Media Networks Group. His team works to negotiate distribution agreements with all of the cable, satellite and IPTV distributors throughout the country. Connolly also works to develop and implement the sales strategies for all of the domestic linear networks as well as the new digital media products and services.
Since joining ESPN in 2003, Connolly has served in various capacities including director, ESPN strategy and operations (July 2003-July 2004) where he helped ESPN with its long-term affiliate negotiations. He was promoted to vice president, distribution strategy (August 2004-October 2005), where his duties included the development of pricing and packaging strategies while also participating in negotiating the distribution agreements involving Disney and ESPN assets.
Prior to joining ESPN, Connolly worked in the corporate finance group for The Walt Disney Company’s corporate treasury department in Burbank, Calif.
Connolly is a native of Boston and was graduated from Harvard University with a bachelor of arts degree in Economics in 1998 and earned an MBA from Harvard Business School in 2003. He currently resides with his wife and three children.
|Bio Michael Marcy
Director, Local Programming
Charter TV3 - Worcester News Tonight
Charter Communications, Worcester, MA
Michael (Mike) Marcy has enjoyed a career in cable television that spans more than two decades.
He has served as Director of Local Programming for Charter TV3 since 2003. Prior to that, Mike held positions with Charter that included Retail Sales Manager for New England, General Manager for Charter Media in Central Massachusetts and Local Sales Manager for Greater Media Cable which was acquired by Charter in 1999.
Worcester News Tonight is the area's only local newscast (outside Boston), broadcasting live twice daily on weekdays. The Worcester station broadcasts throughout Charter's footprint, about 185,000 homes in Central New England and a bit beyond.
Mike Marcy leads a team that continues to produce award-winning original local programming - Worcester News Tonight --- and nightly comprehensive sports coverage with year-round live telecasts of sporting events and other events unique to the area. His team also produces a host of community-based programming that has been recognized with a case full of Telly Awards.
Mike Marcy received his Bachelor of Science degree from Emerson College.
| Bio Michael B. Sheehey
Senior Vice President, Sports Content
Michael Sheehey is Senior Vice President for Sports Content and Comcast Corporation. He has more than 15 years of experience across functional areas in network and cable television. His expertise includes business development, finance and operations, and sports program conception and development. He has negotiated agreements with all major sports leagues/conferences including the NFL, NHL, NBA, Big Ten, SEC, Big 12, PAC-10 and Big East.
Sheehey has held many positions throughout his career. In 1990, Sheehey made his start in the sports television industry as a Senior Financial Analyst for CBS and soon took the position of Manager of Operations Finance within the network. In 1994 he became Manager of Program Finance at ESPN. Soon after, Sheehey broke into the cable operations industry by taking the position of Area Director of Operations at Cable Television System and was later promoted to General Manager. In his current position he evaluates and negotiates sports television rights agreements on behalf of Comcast's Sports Networks including Versus and ten regional sports networks located in Philadelphia, Baltimore/Washington, New York, Chicago, Sacramento, Denver, Atlanta, Portland, Boston, and San Francisco.
During his career, Sheehey also created and managed many networks. Among them are the Comcast/Charter Sports Southeast network, FalconsVision, Comcast SportsNet West, Comcast Local, The Dallas Cowboys Channel, and BravesVision.
Sheehey has Bachelor's degree in Finance from St. Bonaventure University and an MBA in Finance from the University of Rochester. He holds two law degrees which include a Juris Doctor with a concentration in Contract and Commercial Law from Concord University and LL.M Taxation with a concentration in Corporate Taxation from Temple University. Sheehey also serves as a member of Georgia and California Bar Associations.
Sr. Online Editor
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
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