The Super Election: Profiting from
Political Advertising in 2012

Wednesday, August 22, 2012
1:30 - 3:00 p.m. ET

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

$339/location 
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

Everyone's talking about it. Combine the introduction of "Super-PACs" with a polarized electorate and epic battles for voters in key battleground states, and many are predicting that the 2012 Presidential race will be the most expensive election in U.S. history. Most of that money will be spent on TV advertising — and those dollars will increasingly land on national cable networks, local cable systems and even on VOD networks, not to mention newer platforms like online, mobile and social media.

Both distributors and programmers are in a unique position to capitalize, and the infusion of political advertising could have a huge impact on earnings in the 2nd half of 2012. What's the best way to monetize the national political firestorm? Where are the opportunities and challenges? And what are the campaigns looking for when it comes to finding the most effective advertising partners? In this Webinar, you will learn how to:

Join us to gain valuable perspectives on:

• Put together advertising packages that resonate with political campaigns.
• Analyze and understand both the national and local/regional political landscape.
• Make the most of all the assets at your disposal, whether you're a distributor or a programmer.
• Understand where the political campaigns are sinking their dollars, and how you can become an attractive place for them to spend.
• Grasp the dynamics of the modern political campaign and the importance of creating value across multiple platforms.
• And much, much more

	Bio Rich Ambrose Vice President Political Media Time Warner Cable, Corporate Media Rich Ambrose oversees all political advertising revenue for Time Warner Cable Media. He coordinates with corporate Marketing, Research and Business Development for the enterprise wide development and implementation of all political advertising research, presentations, sales policy and procedure. And, he works directly with the VP of Business Development and over 15 Regional Political Sales leaders and 50 Political Sales Specialists across the TWCM nationwide footprint and manage the Washington, D.C. Political Media Sales Office. Time Warner Cable Media is the only Cable provider with a full time Political Media sales office in the Nation's capitol. Rick supervises the political activity with NCC Media, (NCC Media is the National Sales Representatives for the Cable Industry) for all nationally placed political advertising destined for TWC systems enterprise wide. Interact with all TWC divisions with regard to Political Media: (Operations, Legal, Finance and Government Relations). In 2004 – He served as TWC Corporate National Sales Manager in the Chicago Media Sales office. Prior to 2004 – He held positions as National Sales manager with FOX Broadcasting and Chris Craft/United Owned and operated Television stations in Minneapolis/St. Paul, MN. Rich graduated from Kent State University - Kent, Ohio. With a B.S. in Telecommunications
	Bio Brian Davis VP, National Sales Cox Media Brian Davis is a 23-year veteran of the broadcast and cable industry. As the vice president of national sales for Cox Media, Davis oversees all aspects of national advertising sales for the organization. He also directs the product and sales strategy for the political segment, designed to help candidates inform voters and influence action. In 2005, Davis launched a corporate initiative to further Cox Media's political processes, strategies and corporate direction in accordance with FCC regulations. This program significantly improved the ability for Cox Media to capture incremental local and national political advertising revenue. In 2007 he helped develop an industry-wide "Pledge to Political Advertisers" that established provisions to ensure the maximum value and results of advertiser investments in spot cable. Leading up to and since the 2008 election season, Davis has lead initiatives to help candidates increase engagement via multi-platform campaigns including TV, Video On Demand, online and mobile components. Davis began his career in 1988 as an account executive at WUPW in Toledo, Ohio and quickly gained a passion for the industry. Since those early days, he has significantly impacted broadcast sales as a local sales manager (WMSN-TV, Madison, WI), a national account executive, a general manager (Seltel, Dallas, TX; Detroit, MI) and vice president/general manager for Fox TV Sales, a national rep firm for FOX's O&O station group (Dallas, TX). He brought his experience to the cable industry in 2002 as national sales Manager for Comcast Spotlight (Dallas, TX), moving to Cox Media's corporate sales and marketing team in 2004 as director of national business development.
	Bio Dan Sinagoga VP, Political Sales Comcast Responsible for a $250 million+ political budget in 2012. Manage a political sales operation for Comcast Spotlight that took in over $200 million in ad sales revenue during the 2010 election cycle made up of linear TV, online and on demand revenue. Was promoted from Director of Political Advertising Sales to Vice president in August of 2010.
	Bio Paul Winn Political Director Smart Media Group Paul is Smart Media Group's resident hoops star, and it is believed that he was the inspiration for the movie "White Men Can't Jump." Originally from upstate NY he is passionate about watching the Yankees win and the Red Sox lose. Whether at home or on the courts Paul keeps busy, as he and his wife Meg recently welcome a new addition to their family, son Henry. At Smart Media Group Paul is the Political Director. He plays a large role in the research, development and execution of our media campaigns, as well as building and maintaining client relationships. Paul graduated from the University at Albany with a Bachelors Degree in Political Science. He knows what it's like to be on the campaign side having experience managing several campaigns in New York before joining SMG. He is always looking for the edge to give our clients an advantage over their competitors
	Moderator: Michael Grebb Executive Editor CableFAX Daily

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $339.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For questions regarding this webinar, contact Marly Zimmerman at mzimmerman@accessintel.com. 

*CableFAX does not offer any refunds for the webinar.  All sales are final.



For sponsorship opportunities contact: Debbie Vodenos at dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the webinar.

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