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As cable operators and programmers push authentication in online and mobile environments, the next question becomes how to monetize those alternative platforms. Advertising offers a promising near-term solution, but the landscape is endlessly complicated. Evolving metrics. Questions over ad length and frequency. And, of course, confusion over video formats and submission guidelines.
But things are changing. Nielsen recently endorsed ANA and 4As’ Ad-ID platform to make it easier for ad pods to flow easily between platforms. Cable operators are innovating with iPad apps and other authenticated features. And ad deals are getting more focused on platform integration. So as this year’s upfront draws to a close, join us in an informative Webinar to tackle these and related issues.
In this Webinar, you will learn:
|Bio Harold Geller
SVP, Cross Industry Workflow
Harold S Geller is Senior Vice President, Cross Industry Workflow, 4A’s and Managing Director, Ad-ID LLC— The Industry Standard for Coding Digital Advertising Assets, a joint venture of the 4A’s and the Association of National Advertisers (ANA).
Harold is a member of the boards of the Advanced Media Workflow Association (AMWA), focused on the creation of timely, innovated business driven specifications and technologies for networked media workflows, and the Picture Licensing Universal System (PLUS) Coalition—a non-profit initiative on a mission to simplify and facilitate the communication and management of image rights.
Harold speaks and writes extensively regarding digital workflow and metadata in advertising and media and is the co-author of two white papers. The first, “Content ID - The Elephant in the Room”, discusses various content identification standards, their uses, and history while the second, “Are Fully Digital Workflows a Pipedream”, looks at the issues related to system and process integration in the media / communications supply chain.
Harold is a graduate of radio and television broadcasting from Seneca College (Toronto, Ontario, Canada).
|Bio Bill Rosolie
EVP, National Ad Sales
Rainbow Advertising Sales Corporation
As executive vice president of national ad sales, Bill Rosolie directs the growing digital advertising sales effort for Rainbow Media’s national networks – AMC, IFC, Sundance Channel, WE tv and Wedding Central, as well as direct response. He is charged with developing ad revenue opportunities for VOD, as well as maximizing revenue opportunities with emerging initiatives such as Canoe. Rosolie was named to the post in 2010.
Rosolie is highly-regarded in the advertising industry with a proven track record of success and revenue growth. Most recently, he served as executive vice president of advertising sales for AMC. Under Rosolie’s direction, AMC increased its advertising revenue 71% and he helped position AMC as a premium cable network led by high quality originals. He joined Rainbow in 2005 as senior vice president of ad sales for fuse. Under his leadership, fuse’s ad sales revenue increased 45% in less than two years, largely due to the customized multi-platform strategies.
Prior to joining fuse, Rosolie was senior vice president, director of advertising sales for the TV Guide Television Group, responsible for managing sales, ad marketing, research and operations teams for TV Guide Channel and TV Guide Interactive. He joined the TV Guide Network Advertising Sales group in 1998 and quickly moved to vice president of ad sales where he was instrumental in driving revenues for TV Guide Channel and TV Guide Interactive. Under Rosolie’s direction, ad sales revenue for the channel nearly doubled in four years.
Before TV Guide, Rosolie was at The Weather Channel where, over a three-year period, he became the top-billing account executive, breaking major advertisers. He also spent seven years with Westwood One Radio Networks. As executive vice president, director of sales, Rosolie managed the sales department for the Westwood One, Mutual and NBC Radio Networks, comprised of more than 30 nationally syndicated programs including “In Concert,” “MTV Unplugged” and “Larry King Live,” and live concert events including Paul McCartney and U2.
Rosolie earned his Master of Business Administration degree from Pace University and is a member of the Cable & Telecommunications Association for Marketing (CTAM), Advertising Women of New York (AWNY), Online Publishers Association (OPA) and the Interactive Advertising Bureau (IAB).
As Managing Director, Digital, Andrea Redniss runs the agency’s digital department and is also responsible for leading Media Storm's strategic integration capabilities with a specific focus on the Multi-platform landscape.
While at Optimedia she was named as one of Advertising Age's Women to Watch for 2009. She also worked at IPG’s ID Media where she built their digital practice with such clients as Purina, SCJ, Nikon and Subaru. While at ID Media Ms. Redniss lead the team that created the first ever 100% digital vehicle launch for Subaru and drove the first ever Client integration into the Flickr service. Her career began in general advertising at Cramer-Krasselt headquartered in Chicago.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
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Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
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