CableFAX Webinar:
What Connected TV Means For Your Cable Business

Wednesday, July 20
1:30 – 3:00pm ET

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

($329/location 
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

You knew it was inevitable that the gap between the Internet and TV would end. Now your subscribers are purchasing Connected or Smart TVs, allowing them to access the Internet and download apps as easily as they do for their smart phones and computers. But what does this mean for your business?

Will Connected TVs hurt or help your business? What steps can you take now to make sure you profit from the bevy of smart TV apps that are likely to flood the market soon? Will Connected TVs increase or decrease cord cutting? Can programmers and operators learn from what's happening in the smart phone and iPAD markets and cash in on the apps craze? Or will apps developers be the only ones to profit?

At this information-packed Webinar you'll learn:

• What are the new apps and what do they mean for your business?
• What will the new business models look like?
• Can programmers enhance the viewer experience and make profits with Connected TV apps?
• How you can exploit Connected TV's consumer-reach capabilities to augment customer experience, your brand and profits?
• Will Connected TV fundamentally alter the delivery of cable services?
• What Connected TV means for cord cutting and cable's future.
• Will Connected TV influence consumers to shift their viewing habits and how does it fit with multi-screen strategies?
• What are Connected TV's technical hurdles and when will they be overcome?

	Bio Bryan Gonzalez Director of the Social Entertainment Lab at USC's Entertainment Technology Center Bryan Gonzalez joined the ETC in early 2007 to aid with the development and build out of the Anytime/Anywhere Content Lab. Since then he has worked on a variety of projects ranging from executive education to building up the Consumer 3D Experience Lab. On the personal side, he enjoys keeping up to date with the latest tech trends, and keeps very busy helping family and friends navigate through tech-crises.
	Bio Marc Sokol Executive Vice President, Marketing and Business Development NeuLion Marc Sokol, Executive Vice President, Marketing and Business Development, NeuLion: Marc Sokol has more than 30 years of experience in the information technology industry. He has been a software engineer, and entrepreneur, the senior marketing executive with a large technology vendor and a venture capital investor. Marc has a developed a deep understanding of corporate strategy, market positioning and what it takes to scale technology companies to create massive value. Prior to NeuLion, he spent ten years as an active venture capital investor for JK&B Capital. At JK&B he was a key member of the software and Internet team leading investments in startups and as an active member of their Board of Directors. Prior to joining JK&B, Mr. Sokol held a number of executive management positions at Computer Associates (CA) including the senior executive responsible for all worldwide marketing.

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Kate Schaeffer at 301-354-2303 or kschaeffer@accessintel.com

*CableFAX does not offer any refunds for the webinar.  All sales are final.



For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

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