CableFAX Webinar:
Capitalizing on Authentication and TV Everywhere

Available On Demand

The authentication and TV Everywhere universe has moved out of the concept/beta stage and into reality. But what does this mean for cable operators and their programming partners? For operators, the key is using authentication to hold onto existing subscribers and attract new ones. For programmers, the idea is to extend the brand and perhaps even juice advertising and transactional revenue. But as CableLabs continues work on perfecting the authentication spec, is this technology ready for primetime? How will it evolve in 2011, and what new interactive features must every operator and programmer know about?

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

($329/location - CDs available for purchase.)
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

The authentication and TV Everywhere universe has moved out of the concept/beta stage and into reality. But what does this mean for cable operators and their programming partners? For operators, the key is using authentication to hold onto existing subscribers and attract new ones. For programmers, the idea is to extend the brand and perhaps even juice advertising and transactional revenue. But as CableLabs continues work on perfecting the authentication spec, is this technology ready for primetime? How will it evolve in 2011, and what new interactive features must every operator and programmer know about?

You will learn:

• Where authentication stands right now.
• How operators and programmers are working together on the business rules and technology.
• Insight on how consumers are using authenticated content in these early stages.
• How revenue generation strategies are starting to play out in the marketplace.
• How non-authenticated “over-the-top” content factors into the competitive mix.
• How to apply innovative ideas and real-world case studies to your own authentication strategy.
• How mobile platforms are starting to factor into TV Everywhere strategies.
• Insight on how TV Everywhere might evolve in the future.

	Bio Matt Murphy SVP, Digital Video Distribution Disney and ESPN Media Networks Matt Murphy, senior vice president, digital video distribution, is responsible for developing and executing the strategies to drive further distribution of the Disney and ESPN media networks’ digital content across online and mobile platforms. Murphy also oversees the sales, and pricing and packaging strategies to increase distribution of the company’s broadband, interactive and video-on-demand services with multichannel video programming distributors (MVPD’s). Murphy is based at ESPN’s headquarters in Bristol, Conn. Murphy has held various positions within the affiliate sales and marketing department at ESPN including vice president, alternative technology and new media sales, where he was responsible for ESPN’s pay-per-view business and special-market affiliates. Prior to that, Murphy was director, northeast region, where he was responsible for corporate accounts including Time Warner Cable, Cablevision and Insight, as well systems within the New York City DMA. He joined ESPN as an account executive, eastern division, in March 1993. Murphy earned a bachelor of arts degree in European history from Washington and Lee University.
	Bio Patricia Gottesman Principal Gottesman LLC Gottesman advises international technology and media businesses through Omnibus PG, an advisory practice focused on profitable growth and sustainable transitions into digital media. Clients include: Comcast Corp, Bresnan Communications, Rentrak Corp and a diverse portfolio of content, distribution & technology brands. Gottesman is a member of the Board of Directors of Crimson Hexagon, a proprietary Harvard-founded technology platform, algorithm and services company that interprets the online sentiment of early adopters and market influencers for media companies, financial institutions and marquee brands. She is also the US Media Advisor for the Mahindra Group subsidiary, TechMahindra; and an Advisory Board Member for comScore, Inc. (Reston, VA,) Elucido Media (Bangalore, India,) and The News Literacy Project (NY). Gottesman is also a Golden Seeds Managing Director, allied with a team of angel investors providing early-stage financing in support of female entrepreneurship. Over a 28-year career with Cablevision Systems, Gottesman's team created/managed the Optimum brand & products for digital TV, broadband online, voice services and SMB products with P&L responsibility for more than $5bln in consumer and small business revenue. She built/managed Cablevision's 160-person product & marketing organization, achieving cable industry milestones in profit, revenue, penetration and market share. She is also one of three inventors on a patent pending for interactive advertising.  Gottesman also served as SVP, Operations for Cablevision, as well as the head of its US Cable (formerly Multivision) division, including 100+ systems in 9 southeastern and midwestern states.  Industry acknowledgements: two NATAS Emmy Awards for Interactive Television (2003, 2004); the 2007 NCTA Vanguard Award for Marketing (nominated by Cisco CEO John Chambers and Cablevision Chairman Charles Dolan;) Advertising Age, Cable World, WICT and Multichannel News designations as one of the Ten Most Powerful Women in Cable, a Wonder Woman and a Woman to Watch. Website: www.gottesmanllc.com Blog: www.contentanddistribution.blogspot.com
	Bio Ron Frankel President & CEO Synacor As President and CEO of Synacor, Ron Frankel has established Synacor as a market leader powering personalized homepages and online entertainment services for high-speed Internet subscribers. Ron and the Synacor team have developed partnerships with various cable operators, programmers, and content providers to enable Internet subscribers entitled access to programming and services online. This includes an active TV Everywhere integration effort as Synacor works closely with many key participants, such as Charter Communications, DISH Network, and HBO, among others, to ensure the appropriate authentication engine and process exists for clients and consumers. In prior experience, Ron was President of MGM Interactive, Inc. where he oversaw the division's launch of advanced games and online services designed to extend the economic and brand value of Metro-Goldwyn-Mayer Studio's movie and television properties. He earned his J.D. at the University of Southern California Law Center and studied International Relations and Computer Science at the University of California at Berkeley.

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Elizabeth H Brown at 301-354-1610 or ebrown@accessintel.com.

*CableFAX does not offer any refunds for the webinar.  All sales are final.

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

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