($329/location - CDs available for purchase.)
Each registration comes with access to the archived version of the program, the materials provided by the speakers.
The authentication and TV Everywhere universe has moved out of the concept/beta stage and into reality. But what does this mean for cable operators and their programming partners? For operators, the key is using authentication to hold onto existing subscribers and attract new ones. For programmers, the idea is to extend the brand and perhaps even juice advertising and transactional revenue. But as CableLabs continues work on perfecting the authentication spec, is this technology ready for primetime? How will it evolve in 2011, and what new interactive features must every operator and programmer know about?
You will learn:
Matt Murphy, senior vice president, digital video distribution, is responsible for developing and executing the strategies to drive further distribution of the Disney and ESPN media networks’ digital content across online and mobile platforms.
Murphy also oversees the sales, and pricing and packaging strategies to increase distribution of the company’s broadband, interactive and video-on-demand services with multichannel video programming distributors (MVPD’s). Murphy is based at ESPN’s headquarters in Bristol, Conn.
Murphy has held various positions within the affiliate sales and marketing department at ESPN including vice president, alternative technology and new media sales, where he was responsible for ESPN’s pay-per-view business and special-market affiliates. Prior to that, Murphy was director, northeast region, where he was responsible for corporate accounts including Time Warner Cable, Cablevision and Insight, as well systems within the New York City DMA. He joined ESPN as an account executive, eastern division, in March 1993.
Murphy earned a bachelor of arts degree in European history from Washington and Lee University.
Gottesman advises international technology and media businesses through Omnibus PG, an advisory practice focused on profitable growth and sustainable transitions into digital media. Clients include: Comcast Corp, Bresnan Communications, Rentrak Corp and a diverse portfolio of content, distribution & technology brands.
As President and CEO of Synacor, Ron Frankel has established Synacor as a market leader powering personalized homepages and online entertainment services for high-speed Internet subscribers. Ron and the Synacor team have developed partnerships with various cable operators, programmers, and content providers to enable Internet subscribers entitled access to programming and services online. This includes an active TV Everywhere integration effort as Synacor works closely with many key participants, such as Charter Communications, DISH Network, and HBO, among others, to ensure the appropriate authentication engine and process exists for clients and consumers. In prior experience, Ron was President of MGM Interactive, Inc. where he oversaw the division's launch of advanced games and online services designed to extend the economic and brand value of Metro-Goldwyn-Mayer Studio's movie and television properties. He earned his J.D. at the University of Southern California Law Center and studied International Relations and Computer Science at the University of California at Berkeley.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
For the audio connection:
For the Internet connection:
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar, contact Elizabeth H Brown at 301-354-1610 or firstname.lastname@example.org.
*CableFAX does not offer any refunds for the webinar. All sales are final.
For sponsorship opportunities contact: Debbie Vodenos at
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.
|© 2013 Access Intelligence LLC.|
Free Trial Subscription to
Get the cable industry's vital updates every morning with a FREE 2 week subscription to CableFAX Daily.