($329/location - CDs available for purchase.)
Each registration comes with access to the archived version of the program, the materials provided by the speakers.
Content creators and distributors are starting to grasp the power of transactional TV (aka, “T-Commerce”), which melds advertising and sales into a single feature that lives on the TV set. In the past, this idea was but a pipe dream. But no more. Already, innovators like HSN allow consumers to shop through their remotes, and soon—with the help of Canoe Ventures’ work on advanced advertising and a slew of EBIF-powered apps coming out now and in 2011—the world of transactional TV will expand even more. This Webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves.
You will learn:
Jim joined Canoe in October 2009 to lead and manage the development of the company's interactive television and advanced advertising product strategy.
Jim brings a wealth of experience in the development and implementation of digital media
Jim began his career at CBS where, as part of the CBS Technology Center, he was awarded two
Jim is active in a number of industry initiatives and organizations and serves in several roles for
Sean is responsible for the business development, operations and marketing of HSN's Interactive Media applications including Shop by Remote® (iTV), Video on Demand, Broadband and Mobile services. HSN's award-winning Shop by Remote® application is available in more than 25 million U. S. households.
HSN leads interactive retailing by offering Shop by Remote®, mobile alerts, and the first iPhone app with 24/7 live streaming. HSN is one of the largest contributors of video to the internet with more than 45,000 product videos available on sites like YouTube.
Sean supports key industry initiatives including the CableLabs eTV Working Group, CTAM Advanced Cable Solutions Consortium and the Academy of Television Arts & Sciences Interactive Television Emmy Blue Ribbon Panel.
Doug Ohlandt has been at iN DEMAND for 12 years. As Vice President, Programming Promotion, he oversees promotion for movie, event and sports product.
He has 16 years experience in transactional television, having worked in a number of different capacities: transmission, operations, programming, marketing and traffic.
Under his leadership at iN DEMAND is the production and distribution of promo spots, barkers, free-preview pieces, web banners and other assets that the company’s affiliates use to promote transactional content. The company produces nearly 10,000 pieces of cutting edge media annually. Mr. Ohlandt is part of the marketing team that works closely with the company’s programming partners – movies, events and sports content providers - to develop campaigns used by MSO owners and other affiliates.
Mr. Ohlandt is a member of CTAM’s ACSC Marketing Strategies Committee, and is co-leader of the Marketing Subcommittee. He holds a BS, Communications from Syracuse University. He resides in Poughkeepsie, New York with his wife and two daughters.
iN DEMAND is the world’s leading distributor of transactional content to cable via Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. Programming includes first run movies, boxing, mixed martial arts and wrestling events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. iN DEMAND’s owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.
Jim Elayan is Vice President of Marketing and Business Development for itaas, an
Elayan brings 18 years of cable TV and telecommunications experience as well as cross-industry marketing and business development experience to itaas. He is currently a member of the CTAM Multi-platform Committee.
In 1991 Elayan joined Scientific-Atlanta (Cisco) in launching one of the earliest ìmultimediaî experiences widely available through cable TV, Digital Music Express (DMX). This experience led to a marketing role in the launch of one of the earliest interactive services, video games through cable TV via the ìSega Channel.î Additionally, he participated in a series of private equity-funded company transactions and served as Vice President of Marketing for firms in and out of the telecommunications industry.
Elayan received his MBA from Emory (Goizueta) Business School and lives with his wife, Krista, and their four children in Athens, Georgia.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
For the audio connection:
For the Internet connection:
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar, contact Elizabeth H Brown at 301-354-1610 or email@example.com.
*CableFAX does not offer any refunds for the webinar. All sales are final.
For sponsorship opportunities contact: Debbie Vodenos at
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.
|© 2013 Access Intelligence LLC.|
Free Trial Subscription to
Get the cable industry's vital updates every morning with a FREE 2 week subscription to CableFAX Daily.