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May 22, 2013
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Complete List of Events

Webinars:

Vine, Viggle, GetGlue:
Leveraging the Newest Social Media Apps to Drive Engagement and Brand Awareness
On-Demand

Capitalizing on Cloud Management and Navigation

On-Demand

Video On Demand Next Practices: Capitalizing on the Latest Innovations
On Demand

Killer Cable Apps: Using Online Games and Apps to Drive Consumer Engagement
On Demand




CALL ME CRAZY. On April 16, 2013, Lifetime and Sony Pictures Television held a premiere event for the Lifetime Original Movie "CALL Me Crazy: A Five Film" at the Pacific Design Center in Los Angeles. L to R: Rob Sharenow, evp, Programming, Lifetime Networks; Jennifer Aniston, Executive Producer of "Call Me Crazy"; and Nancy Dubuc, pres, Entertainment and Media, A+E Nets. Debuts April 20, 8pm. Photo by John Shearer/Invision for Lifetime/AP Images.

CableFAX Webinar:
Profiting from Transactional TV
VOD*  SVOD*  ITV

Content creators and distributors are starting to grasp the power of transactional TV (aka, “T-Commerce”), which melds advertising and sales into a single feature that lives on the TV set. In the past, this idea was but a pipe dream. But no more. Already, innovators like HSN allow consumers to shop through their remotes, and soon—with the help of Canoe Ventures’ work on advanced advertising and a slew of EBIF-powered apps coming out now and in 2011—the world of transactional TV will expand even more. This Webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves.

 

Personalized Certificate for all Attendees

Register Now

($329/location - CDs available for purchase.)
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

 

About the Webinar

Content creators and distributors are starting to grasp the power of transactional TV (aka, “T-Commerce”), which melds advertising and sales into a single feature that lives on the TV set. In the past, this idea was but a pipe dream. But no more. Already, innovators like HSN allow consumers to shop through their remotes, and soon—with the help of Canoe Ventures’ work on advanced advertising and a slew of EBIF-powered apps coming out now and in 2011—the world of transactional TV will expand even more. This Webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves.

You will learn:

  • How transactional TV is evolving in light of new players and technologies.
  • How consumers are responding to the idea of buying through their remotes. 
  • How to market transactional TV—and how the relationship between programmer and operator is evolving.   
  • The latest trends when it comes to windowing.  
  • Tips on how to increase usage and revenue generation from transactional TV.
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Speakers:


Bio

Jim Turner
SVP, Product Management
Canoe Ventures

Jim joined Canoe in October 2009 to lead and manage the development of the company's interactive television and advanced advertising product strategy.

Jim brings a wealth of experience in the development and implementation of digital media
product strategy in both broadcast and cable television. He was most recently Vice President,
Product at Synacor, the leading white label supplier of web. services and digital media to the
cable and telecommunications industries. Prior to Synacor, Jim was Vice President, Digital
Media at A&E Television Networks where he led the development and management of the
company's digital media properties across aU of the network's brands. Before joining-A&E,Jim
was Founder and President of AvitageMedia, a consulting and production company for advanced
television, interactive advertising, Internet, broadband, and digital.

Jim began his career at CBS where, as part of the CBS Technology Center, he was awarded two
patents for the use of computers in music. Since then, he has held executive positions including
SVP, Product at Women. com, EVP/COO of Astronet.com and VP Product Development for
Kurzweil Music Systems. In the mid 1990s, Digital Equipment Corporation acquired Jim's
CDROM production company to create Digital Media Studios. As GM/Executive Producer, Jim
led the creation of some of the ftrst shopping, music, VOD and other interactive television
applications.

Jim is active in a number of industry initiatives and organizations and serves in several roles for
the National Academy of Television Arts and Sciences. Jim holds an MBA in Marketing and
Masters and Bachelors degrees in Electrical Engineering.

   
Bio

Sean Bunner
Operating Vice President, HSN Advanced Services

Sean is responsible for the business development, operations and marketing of HSN's Interactive Media applications including Shop by Remote® (iTV), Video on Demand, Broadband and Mobile services. HSN's award-winning Shop by Remote® application is available in more than 25 million U. S. households.

HSN leads interactive retailing by offering Shop by Remote®, mobile alerts, and the first iPhone app with 24/7 live streaming. HSN is one of the largest contributors of video to the internet with more than 45,000 product videos available on sites like YouTube.

Sean supports key industry initiatives including the CableLabs eTV Working Group, CTAM Advanced Cable Solutions Consortium and the Academy of Television Arts & Sciences Interactive Television Emmy Blue Ribbon Panel.

   
Bio

Doug Ohlandt
VP, Programming Promotion
inDemand

Doug Ohlandt has been at iN DEMAND for 12 years. As Vice President, Programming Promotion, he oversees promotion for movie, event and sports product.

He has 16 years experience in transactional television, having worked in a number of different capacities: transmission, operations, programming, marketing and traffic.

Under his leadership at iN DEMAND is the production and distribution of promo spots, barkers, free-preview pieces, web banners and other assets that the company’s affiliates use to promote transactional content. The company produces nearly 10,000 pieces of cutting edge media annually. Mr. Ohlandt is part of the marketing team that works closely with the company’s programming partners – movies, events and sports content providers - to develop campaigns used by MSO owners and other affiliates.

Mr. Ohlandt is a member of CTAM’s ACSC Marketing Strategies Committee, and is co-leader of the Marketing Subcommittee. He holds a BS, Communications from Syracuse University. He resides in Poughkeepsie, New York with his wife and two daughters.

iN DEMAND is the world’s leading distributor of transactional content to cable via Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. Programming includes first run movies, boxing, mixed martial arts and wrestling events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. iN DEMAND’s owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.

   
Bio

Jim Elayan
Vice President, Marketing and Business Development
itaas, Inc.

Jim Elayan is Vice President of Marketing and Business Development for itaas, an
11-year old software development and engineering company focused on the design, development, testing and deployment of interactive applications. He is responsible for marketing strategies and business development, working directly with customers to create interactive solutions across a host of software and hardware platforms – including cable, IP, and wireless technologies. His role includes assisting with the initial creative design concept, identifying key consumer-appeal points, GUIs, technical viability and ROI analysis, to the successful launch of a variety of interactive applications.

Elayan brings 18 years of cable TV and telecommunications experience as well as cross-industry marketing and business development experience to itaas. He is currently a member of the CTAM Multi-platform Committee.

In 1991 Elayan joined Scientific-Atlanta (Cisco) in launching one of the earliest ìmultimediaî experiences widely available through cable TV, Digital Music Express (DMX). This experience led to a marketing role in the launch of one of the earliest interactive services, video games through cable TV via the ìSega Channel.î Additionally, he participated in a series of private equity-funded company transactions and served as Vice President of Marketing for firms in and out of the telecommunications industry.

Elayan received his MBA from Emory (Goizueta) Business School and lives with his wife, Krista, and their four children in Athens, Georgia.

 

Who should attend?

Cable and marketing executives in the following areas:

  • Advertising
  • Marketing
  • Media Buying
  • Media Planning
  • Business Development
  • Management
  • Social Media
  • Branding
  • Products Launches
  • Financial Management
  • Communications
  • Research

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

 

What equipment do I need?

For the audio connection:

  • A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows 95, 98, NT, 2000, XP
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
  • Internet connection: 28.8 or faster connection
  • Display set at 1024 x 768 or 800 x 600
  • Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Elizabeth H Brown at 301-354-1610 or ebrown@accessintel.com.

*CableFAX does not offer any refunds for the webinar.  All sales are final.


Register Now

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

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