CableFAX Webinar: 
Monetize Election 2012: Advanced Political Advertising

Now Available on-Demand

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

($329/location 
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

Election 2012: Advanced Political Advertising

With 2012 sure to be a banner year for cable in political advertising, this Webinar will look at what cable can do to make itself more attractive to candidates by going beyond the 30-second spot. How can the industry follow on last year’s successful Request For Information ads by the Meg Whitman campaign in California and what role could VOD play in a presidential election year? How can cable operators and programmers use interactivity and multiple platforms to attract the maximum amount of political ad dollars in this election cycle.

In this Webinar, you'll learn to:

• Maximize political advertising revenue on your system.
• Add interactivity through VOD and the Web to bring in more ad dollars.
• Customize and target ads within zones and down to the household level.
• Understand how cable can better compete with local broadcast stations for political ad dollars.
• Effectively expand a TV campaign to the Web.

	Bio Dan Sinagoga VP of Political Sales Comcast 2007-2008 – Director of Political Advertising Sales, Comcast Spotlight Responsibilities include developing work flow and structure to political ad sales business throughout Comcast’s four (4) ad sales divisions that result in a common practice as to how this category is handled. This role oversees the political ad sales relationship between the company and its national sales arm NCC (National Cable Communications) as well as any other outside sales relationships involving political. The Director of Political Ad Sales serves as the company liaison between the Comcast Corporate Government Affairs Department, the Washington DC ad community and direct national Party relations with the Spotlight political sales force. 2003, 2005-2006 – Political/Field Marketing Manager, Comcast Spotlight Oversaw political and field marketing ad sales budgets for the Michigan Spotlight team. Responsibilities for direct campaign and client contacts and served as a liaison between the Spotlight Michigan team and NCC national business. 2004 - Regional Sales Manager, Comcast Spotlight Responsible for overseeing regional interconnect sales team for Detroit, Flint and Lansing markets in Michigan. Duties included developing individual and overall budgets and strategies for the department packaging on-air, on-demand and on-line products. 1998-2002 - Senior Director of Advertising Sales, Detroit Tigers Oversaw a six (6) person ad sales team that was responsible for $15 million dollars of sponsorship revenue via TV, Radio, Signage and Print sales. Developed Ad Sales strategy and signage locations for the Tigers new stadium, Comerica Park.
	Bio Tania Yuki VP, Advertiser Solutions Visible World Tania leads Visible World’s Advertiser Solutions group and leads the development, execution, and growth of Visible World’s Conductor product, a set of campaign management tools and services that enable advertisers and agencies to automate television campaign targeting, customization, interactivity, and measurement. Prior to joining Visible World, Tania Yuki led comScore’s Video Metrix product and cross media development, and is responsible for ensuring that online video measurement supports the growth and balances the needs of the online video and advertising industry. Prior to joining comScore, Tania was Head of Content for a leading global online video network and IPTV platform KIT digital (previously ROO Media), overseeing content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets. She has also worked in Australia in interactive and digital media for Foxtel and began as an attorney who specialized in media and internet law in her hometown of Sydney, Australia. Outside of comScore, Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology. In 2009 she was also recipient of the Advertising Research Foundation’s Great Mind Award for Rising Stars.
	Bio Terry Buffington Digital Media Manager NCC Expand NCC Digital identity in on-line agency community. Develop new business for NCC Media’s Digital advertising products including, online, interactive TV, Video on Demand and mobile marketing. NCC Media’s digital advertising products keep you one step ahead in the rapidly advancing world of media technologies. By employing online advertising, interactive TV (iTV), Video on Demand (VOD), mobile marketing, and more, we create an experience for your brand that will build greater consumer exposure, engagement, and results through multiple platforms.
	Moderator: Amy MacLean Editor-in-Chief CableFAX

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Shadi Akhavan at 301-354-1613 or sakhavan@accessintel.com.

*CableFAX does not offer any refunds for the webinar.  All sales are final.



For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com or Amy Abbey at aabbey@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

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