Each registration comes with access to the archived version of the program, the materials provided by the speakers.
Election 2012: Advanced Political Advertising
With 2012 sure to be a banner year for cable in political advertising, this Webinar will look at what cable can do to make itself more attractive to candidates by going beyond the 30-second spot. How can the industry follow on last year’s successful Request For Information ads by the Meg Whitman campaign in California and what role could VOD play in a presidential election year? How can cable operators and programmers use interactivity and multiple platforms to attract the maximum amount of political ad dollars in this election cycle.
In this Webinar, you'll learn to:
|Bio Dan Sinagoga
VP of Political Sales
2007-2008 – Director of Political Advertising Sales, Comcast Spotlight
2003, 2005-2006 – Political/Field Marketing Manager, Comcast Spotlight
2004 - Regional Sales Manager, Comcast Spotlight
1998-2002 - Senior Director of Advertising Sales, Detroit Tigers
|Bio Tania Yuki
VP, Advertiser Solutions
Tania leads Visible World’s Advertiser Solutions group and leads the development, execution, and growth of Visible World’s Conductor product, a set of campaign management tools and services that enable advertisers and agencies to automate television campaign targeting, customization, interactivity, and measurement.
Prior to joining Visible World, Tania Yuki led comScore’s Video Metrix product and cross media development, and is responsible for ensuring that online video measurement supports the growth and balances the needs of the online video and advertising industry.
Prior to joining comScore, Tania was Head of Content for a leading global online video network and IPTV platform KIT digital (previously ROO Media), overseeing content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets. She has also worked in Australia in interactive and digital media for Foxtel and began as an attorney who specialized in media and internet law in her hometown of Sydney, Australia.
Outside of comScore, Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology. In 2009 she was also recipient of the Advertising Research Foundation’s Great Mind Award for Rising Stars.
|Bio Terry Buffington
Digital Media Manager
Expand NCC Digital identity in on-line agency community. Develop new business for NCC Media’s Digital advertising products including, online, interactive TV, Video on Demand and mobile marketing. NCC Media’s digital advertising products keep you one step ahead in the rapidly advancing world of media technologies. By employing online advertising, interactive TV (iTV), Video on Demand (VOD), mobile marketing, and more, we create an experience for your brand that will build greater consumer exposure, engagement, and results through multiple platforms.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
For the audio connection:
For the Internet connection:
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar, contact Shadi Akhavan at 301-354-1613 or firstname.lastname@example.org.
*CableFAX does not offer any refunds for the webinar. All sales are final.
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