CableFAX Webinar:
Turning a Cable Crisis into Opportunity
November 16, 2010

Join us on November 16 for this CableFAX Webinar, where you’ll learn crisis management techniques, hear case studies and become better at avoiding disaster. Today’s communications pro must be ready to defend reputations and set the record straight at a moment’s notice!

Personalized Certificate for all Attendees

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

($329/location - CDs available for purchase.)
Each registration comes with access to the archived version of the program, the materials provided by the speakers.

With several cable carriage fights brewing and other PR crises cropping up every week, both cable operators and content providers increasingly must factor public opinion into the equation. But this is a complicated landscape. Consumers get their messages not only from traditional channels such as TV and newspapers but also from the Internet and social media. Ultimately, they get much of their information from each other through word of mouth where filters are obsolete. Meanwhile, firestorms can crop up out of nowhere during any price hike, reality show gaffe or countless other events that affect brand perception. Join us for this webinar so you will know how, when and where to react to any crisis.

You will learn:

• How consumer perceptions are formed, and what arguments and actions resonate with them.
• How to immediately address bad press or viral noise without coming off as defensive.
• How to avoid crises escalating to unmanageable levels.
• How to speak directly to your customers or audience without relying on the media filter or letting others define your position.
• How to deal with the media when your company is undergoing a crisis
• How to (and when to) respond to bloggers and other negative exposure online.
• Leveraging social networking sites and other new media (i.e. Twitter) to your advantage to manage reputation.
• Spearheading and developing an effective joint information center during a crisis.
  
• Developing key messages during a crisis.
• Managing the issues and turning the matter from a crisis into solutions-oriented campaign.
• Key tools and techniques that you can walk away with to help you manage crises better than before.
• Examples of companies (case studies) that have learned to be more crisis prepared.
• Rebuilding confidence and trust among employees.
• Register Now

	Bio Jennifer Schenberg Abelson CEO, The Abelson Group Jennifer Schenberg Abelson is a renowned Corporate and Executive Communications Strategist with deep expertise building strong brands, shareholder value and integrated communications programs that drive visibility and results for companies dedicated to the telecommunications and technology sectors. As Chief Executive Officer of Abelson Group, Jennifer is responsible for defining vision and value, cultivating strategic relationships with stakeholders and influencers and developing market strategies that fuel growth and significant visibility for clients. Over the years, Jennifer has provided advisory services for many companies, including Cablevision’s Optimum Lightpath and Optimum Wi-Fi, Warwick Valley Telephone Company, Camiant (now Tekelec), PriceWaterhouse Coopers Consulting, Sirius Satellite Radio, USinternetworking, Eureka Broadband and Fandango’s Movies.com. Abelson Group specializes in media and analyst relations, crisis communications, social media, financial communications, community-building, grassroots marketing and special events management. Previously, Jennifer served in a variety of agency and corporate PR and marketing roles, most notably as Vice President of Marketing for ORCOM (now Alliance Data Systems) and Vice President of Public Relations for FitzGerald Communications, a global technology communications firm. Jennifer is an avid runner, a former all-american track & field athlete, and has been quoted in feature stories for Forbes, ABC’s 20/20, the Associated Press, Crain’s NY Business, the Small Business Advocate radio show, and other newspapers and magazines. She attributes her success as a “mompreneur” and her happiness to her two lovely daughters, both of whom are already computer geniuses and expert communicators.
	Bio James Lee President, The Lee Strategy Group James founded a strategic communications company focusing on anticipating, planning and managing crisis communications. His founding principle has been client preparation and reliance on technology and third-parties to help clients anticipate, manage and respond to crises be it social media, corporate brand reputation, investor relations, labor and internal communications, media relations or government affairs. Prior to forming The Lee Strategy Group, James was a director at the global communications firm Burson-Marsteller working on a wide array of issues demonstrating his intuitive understanding of the linkages between communications, brand value, issues management and business goals, including utility deregulation, wireless standards, business-to-business marketing, labor relations, environmental communications, community outreach and coalition building. He has also counseled Fortune 500 firms on developing and training internal staffs on crisis response plans as well as managing a variety of crises including industrial accidents, environmental mitigation, product liabilities, consumer lawsuits and labor issues. Prior to work in the private sector, James served as Communications Director for the California Environmental Protection Agency where he oversaw communications and public outreach on a wide range of health and safety issues including air and water quality, pesticides, toxic and solid waste and health hazard assessment. He also served as California Governor Pete Wilson's Deputy Press Secretary where he was one of the Governor's chief spokesman and managed communications outreach and relations with national and local television and radio stations. During his tenure, he also managed communications responses to crises as diverse as the Los Angeles riots, Oakland Hills fires and Northridge earthquake. James' extensive media experience also includes work in television, radio and entertainment promotions at media companies such as Paramount Pictures, KABC-TV, Gannett Broadcasting and CBS Radio. James maintains relations with a wide array of reporters, columnists and editors nationally and statewide. Born in Taipei, Taiwan, James immigrated to California with his family and grew up in Los Angeles. He holds bachelor degrees in business and journalism from the University of Southern California and is active in several professional and charitable organizations, including serving on the boards of the Junior Statesmen Foundation, Public Communicators of Los Angeles and the Asian American Advertising and Public Relations Alliance.
	Bio Charlotte McClure VP/GM, Cable One Charlotte McClure, general manager of Cable One, Inc in Joplin, Missouri, joined the company in 1981 as a customer service representative. In 1984, she was promoted to system manager in Trenton, Missouri and served in that position for 14 years. In 1998, she transferred to Joplin, Missouri where she has served as general manager for nearly 13 years. McClure and her team won Cable One’s Chairman’s award in 2006 and President’s award in 2009. In December of 2004 McClure and her team held their ground with the local NBC and ABC stations and were forced to drop the stations for 11 ½ months. McClure serves on the board of the Missouri Cable Telecommunications board and the Mid America Cable Telecommunications Show Board. She served as chairwomen of the Mid America Telecommunications Show board for five years. She received a BS degree in business management from Tarkio College in 1991.
	Bio Facilitator: Michael Grebb Executive Editor, CableFAX Michael has written extensively about the cable industry, telecommunications, the internet, and general information technology and business issues for more than 15 years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues.

Cable and marketing executives in the following areas:

• Advertising
• Marketing
• Media Buying
• Media Planning
• Business Development
• Management
• Social Media
• Branding
• Products Launches
• Financial Management
• Communications
• Research

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Jessica Clegg at (212) 621-4626 or jclegg@accessintel.com.

*CableFAX does not offer any refunds for the webinar.  All sales are final.

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

About CableFAX:
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs, Webinars, networking events and workshops. For more information, visit www.CableFAX.com.

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