CableFAX Webinar:
High-Return Tactics for Building Customer Care, Loyalty & Brand Supremacy

Wednesday, July 23, 2008
1:30-3:00 p.m. (ET)

Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price! Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions? 

The day is fast approaching when cable and its competitors will be supplying subscribers with essentially the same services. That means customer care/customer service could become a major difference maker, determining whether or not a customer stays or goes.

But is customer service as we know it dead? Many business leaders are espousing the benefits of customer experience management, which aims to build brand loyalty through a superior customer experience.

CableFAX has assembled a panel of leading experts to help you sort through the issues and develop successful customer care and marketing programs, whether you're a cable programmer or an operator. We'll show you how to implement a customer experience management program and build brand loyalty (and revenue) that continues throughout a consumer's lifetime.

At this July 23 CableFAX Webinar, you'll learn the best tactics and strategies to build undying customer loyalty and brand supremacy in the highly competitive and fragmented media environment. Surely this is worth 90 minutes of your time -- and your team's time. From the brand you can trust, CableFAX, we've designed a workshop that will enlighten and inspire you.

Our expert panel will cover:

• How to accurately assess your customers' brand loyalty.
• What tactics you can use to improve the customer experience and build lifelong brand loyalty.
• What other industries are doing to bolster their customer experience and brand loyalty and how you can apply those secret weapons to your business.
• What customer experience management tools you can use to better educate, motivate and energize your staff.
• How to maximize cable's high-tech triple play offering to boost customer experience.

Speakers:

Joanne Wolf Director, Customer Care Time Warner Cable Mid Ohio Division

Pamela Clifton President RPM Frontline Solutions

	Jana L. Henthorn Senior Vice President of Programs and Education The Cable Center
	Moderator: Seth Arenstein Editorial Director/Assistant Vice President CableFAX & Cable360.net

The Cable Center is an invaluable resource for information and education about the cable industry. A leader in customer care programs, The Cable Center offers training and courses in customer experience, hosts a customer care committee with top MSOs,  and offers an MBA specialization in customer experience at the University of Denver.

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Who should attend?

Cable and marketing professionals in the following areas:

• Corporate Communications Executives
• Financial/Investor Relations Executives
• Marketing Executives
• PR Firms
• Public Relations Executives
• Technology Executives
• Content Executives
• Customer Service-Customer Service Executives
• Operations Executives

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Carol Bray at (301) 354-1763 or cbray@accessintel.com.

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