Brand Integration for Cable:
Driving Revenue with Product Placements and Partnerships

Thursday, November 6, 2008
1:30-3:00 p.m. (ET)

Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price! Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

As consumers take control of their content choices, the art of product placement has made a comeback. Cable marketers need to fight ad-skipping and other trends threatening traditional TV advertising. But integration isn’t as easy as it sounds. And slapping a new name like “brand integration” on an age-old practice isn’t enough. Today’s consumers want discretion and relevance—all while striking an important balance that doesn’t hit people over the head. 

Join CableFAX and an esteemed panel of brand integration specialists to get proven strategies for profiting from product placements and branded content. This 90-minute information-packed Webinar on November 6 is designed for you and your marketing and business development teams to hear the smartest ideas to create or expand this relatively new revenue stream.

Marketers are largely succeeding in their efforts to integrate products into shows, and advertisers—anxious to weave brand messages into places where consumers can’t easily disengage—have reacted favorably. But some trends suggest potential pitfalls. Nielsen, for example, recently reported a 20% drop in product placements on cable in the first half of 2008 (compared with growth of nearly 12% for broadcast). It’s time to brainstorm new ways to integrate products and increase engagement with consumers.

Here are a few things you’ll learn in our brand integration webinar:

• What do consumers want and what will they tolerate?
• How does the new multiplatform landscape change the game?
• How do different demos respond to brand integration? Are some better targets than others?
• What different kinds of content are best suited for brand integration and why?
• How will brand integration change in the future, and how can you stay current in your thinking?
• How does brand integration fit into larger marketing campaigns—and what do advertisers really want?
• How do you avoid tension between producers/writers and content executives when disagreements over brand integration arise?

Speakers:

	Kevin McAuliffe VP, Branded Entertainment NBCU Cable Networks
	Jocelyn Egan VP, Discovery Solutions Discovery Communications
	Holly Beverly EVP Vanguard Entertainment Media Marketing Group
	Moderator: Mike Grebb Executive Editor CableFAX Daily

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Who should attend?

Cable and marketing professionals in the following areas:

• Corporate Communications Executives
• Financial/Investor Relations Executives
• Marketing Executives
• PR Firms
• Public Relations Executives
• Technology Executives
• Content Executives

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Carol Bray at (301) 354-1763 or cbray@accessintel.com.

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