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CableFAXIES Awards
Winners Announced!
CableFAX Sales Executive of the Year & Sweet 16 Awards
Winners Announced!
May 21 in Boston, MA
CableFAX's Best of the Web Awards, Digital Hot List &
15-to-Watch Breakfast
Register Today
May 23 in Boston, MA
Communications Technology
Cable Show Tech Breakfast
Register Today for FREE!
CableFAX: The Magazine's 2012 Most Influential Minorities in Cable Call for Entries
Deadline: June 1, 2012
Enter Now
CableFAX Program Awards Call for Entries
Deadline: June 1, 2012
Enter Now
CableFAX: The Magazine's Top Places to Work in Cable Call for Entries
Deadline: June 8, 2012
Enter Now
CableFAX: The Magazine's 2012 Most Powerful Women in Cable Call for Entries
Deadline: June 15, 2012
Enter Now
Communications Technology Platinum Awards
Call for Entries
Deadline: June 15, 2012
Enter Now
CableFAX 100 Call for Entries
Deadline: June 22, 2012
Enter Now
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Awards:
CableFAXIES Awards
Winners Announced!
CableFAX Sales Executive of the Year & Sweet 16 Awards
Winners Announced!
May 21 in Boston, MA
CableFAX's Best of the Web Awards & Digital Hot List Breakfast
Register Today
Communications Technology's Platinum Awards
Call for Entries
Deadline: June 15, 2012
Enter Now
Program Awards Call for Entries
Deadline: June 1, 2012
Enter Now
Complete List of Events
Webinars:
Monetizing Social TV: Bolstering Returns in Real Time
On Demand
Capitalizing on Transactional & iTV
On Demand
Monetizing Sports Content:
The Next Big Thing
On Demand
TV Everywhere 2.0: It's Here - So How Do You Monetize It?
On Demand
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SNAPSHOTS
A-LIST CLIENTS: To celebrate the April 8 launch of Lifetime's new show "The Client List," talent and execs mingled at the Sunset Tower Hotel in LA on April 4. Nancy Dubuc, pres & gm, Lifetime Nets, Kelly Atkinson, CMO, West, Time Warner Cable, Emory Walton, VP, Distribution, A+E Nets & Lori Conkling, evp, distribution, A+E Nets pictured. Photo cred: Alberto Rodriguez/Getty Images.
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CableFAX virtual workshops provide efficient and high-quality training opportunities for cable professionals and their team members. Topics and speakers are designed to meet the information needs of the cable community so you have a low cost and convenient method to stay up-to-speed with issues, practices, and opportunities in the industry. You are welcome to attend webinars from your desktop or conference room, and please invite your team to attend. Each registration comes with access to the archived version of the program and the materials for 1-year.
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CableFAX Webinars ON-DEMAND:
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Monetizing Social TV: Bolstering Returns in Real Time
On-Demand
The jury is in. Linear television officially has a social life, and a robust one at that. Viewers are simultaneously tuning in to their favorite shows and turning on their social networking medium of choice--without dropping out of either platform. Maybe it's time to focus on how you can bolster ratings, viewer engagement and profits during live viewing on the biggest screen in the home. Is your content optimized for dual-screen viewing or still stuck in a silo? What are the best ways to generate buzz for your brand across multiple screens in real time? This Webinar will address why the live viewing experience is a powerful nexus for content delivered through mobile devices, iPad and tablet apps and even the TV widget itself. More
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Capitalizing on Transactional and iTV
On-Demand
Advertisers have long desired the ability to sell directly to consumers. And while such capability has helped fuel Internet commerce for years, it's only now starting to make its way to the TV screen. To be sure, progress has been slow as parties work through the many hurdles and challenges. But 2012 may very well become the year that interactive and transactional TV begins paying big dividends for advertisers, content owners and distributors. This webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves. More
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Monetizing Sports Content: The Next Big Thing
On-Demand
Sports remains perhaps the most valuable commodity in the cable universe, especially in a world in which time shifting and over-the-top threatens traditional business models. Unlike many forms of content, sports emphasizes live viewing and big screens - both of which increase its value for advertisers seeking full audience attention. In addition, the interactive nature of sports translates into a multitude of mobile and online possibilities for additional revenue and audience engagement. Meanwhile, the rise in sports costs adds even more pressure for programmers and distributors to find new revenue streams and work more closely together. What's next for this dynamic content area? More
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TV Everywhere 2.0: It's Here - So How Do You Monetize It?
On-Demand
Authentication has been the hottest topic in cable for a couple years now, but now that TV Everywhere has moved beyond the conceptual stage and into reality, what now? How can cable operators and programmers work together to both ensure that authenticated content retains subscribers and preserves strong business models—while also looking to it as a new opportunity for revenue growth. It's a tricky balance in a tough economy. But with advertisers anxious to find more targeted customers and better measurement, and consumers demanding content that follows them everywhere they go and on every device they use, this may be the best time for the industry to figure it all out. Meanwhile, turmoil at Netflix, potential changes at Hulu and the continued threat from the likes of Apple and Microsoft with over-the-top products of their own means cable needs to move fast to ensure that TV Everywhere works—and works exceedingly well. More
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Social Media for Cable: What Works for Your Bottom Line
On-Demand
Social media continues to drive marketing and audience engagement, and nowhere is that more apparent than within the cable industry where watercooler buzz and word-of-mouth can make or break a product or show. But what works? What really works when it comes to turning social media activities into the kind of buss that can fuel your profits? The truth is that there's no silver bullet. But certain techniques, principles and best practices can go miles toward helping any organization reach its social media goals. More
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Election 2012: Advanced Political Advertising
On-Demand
With 2012 sure to be a banner year for cable in political advertising, this Webinar will look at what cable can do to make itself more attractive to candidates by going beyond the 30-second spot. How can the industry follow on last year’s successful Request For Information ads by the Meg Whitman campaign in California and what role could VOD play in a presidential election year? How can cable operators and programmers use interactivity and multiple platforms to attract the maximum amount of political ad dollars in this election cycle. More
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Connected TV, TV Everywhere and Implications for Your Cable Business
On Demand
You knew it was inevitable that the gap between the Internet and TV would end. Now your subscribers are purchasing connected or smart TVs, allowing them to access the Internet and download apps as easily as they do for their smart phones and computers. But what does this mean for your business? More
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Monetizing Alternative Platforms: The Evolution of Advanced Advertising
On Demand
As cable operators and programmers push authentication in online and mobile environments, the next question becomes how to monetize those alternative platforms. Advertising offers a promising near-term solution, but the landscape is endlessly complicated. Evolving metrics. Questions over ad length and frequency. And, of course, confusion over video formats and submission guidelines. More
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Capitalizing on Cable's Growing Latino Market
On Demand
The U.S. Census couldn't be more clear: The fastest growing demographic both in numbers and economic power is the Latino population. Join CableFAX as we dissect this trend and what it means for cable in a special Webinar designed to give you the tools you need to reach this growing demographic. More
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Profiting from Transactional TV - VOD* SVOD* ITV
On Demand
Content creators and distributors are starting to grasp the power of transactional TV (aka, “T-Commerce”), which melds advertising and sales into a single feature that lives on the TV set. This Webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves. More info
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Capitalizing on Authentication and TV Everywhere
On Demand
The authentication and TV Everywhere universe has moved out of the concept/beta stage and into reality. But what does this mean for cable operators and their programming partners? More
Sponsored by:
 Selling 3DTV: Making the Case to Consumers
On Demand
This webinar will expose you to every angle of 3DTV while giving an accurate snapshot of 3DTV’s current status, the opportunities and of course the potential pitfalls. We will drill deeply into 3DTV, as experts explain the technology and business models that will prevail in the future.
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Maximizing on Social Media
On Demand
Think you’re doing all you could to maximize social media so it can generate big returns for your product or show? Think again. With all the noise out there, cable marketers need to go beyond fan pages, contests and forced social interaction to drive eyeballs to shows and wallets to VOD. They need to fully engage potential customers and viewers using the latest tools at their disposal. Have you integrated geo-location services into your social media marketing matrix? Are you using social media to capture information that you can use for future campaigns? And are you integrating your social media activities organically into your overall outreach?
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Capitalizing on Transactional TV
On Demand
It's ironic that at the same time free video is abundant on the Internet, cable is offering subscribers unprecedented numbers of movies on demand, some even before they reach theaters. In addition, cable programmers are supplying short- and long-form content as well as live events at a record pace, much of it in HD. There's no question transactional TV is evolving from the relatively simple VOD era. How should you optimize your approach to transactional TV? How will transactional TV work in a TV Everywhere regime? What's working best for operators and programmers?
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Capitalizing on iTV
On Demand
The cable industry has talked up interactivity for years, but now it's finally happening. And consumers—trained by years of using the Internet on a variety of devices—finally seem ready to take the plunge. But how will interactivity and advanced advertising work in the real world? What's the role of EBIF? What do advertisers really want? And what's the status of cable's efforts to satisfy those needs? And most importantly, how can cable operators and programmers use interactivity to increase revenue from advertisers, subscribers and perhaps even other untapped sources?
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Applying Social Media to Customer Experience Management
On Demand
A new study confirms what many have long suspected—cable subscribers have a low tolerance for poor customer service. And subscribers 24-29 are less patient than older customers—they’ll complain via social media after just 1 bad experience, a study from CSG Systems and Frost & Sullivan says. With that in mind and competition on the rise, it’s critical for cable to continue to address customer care generally and online and social media customer care specifically. But what’s the best way to approach these tricky issues? How, when and where should you start? This Webinar will provide expert guidance on how to best implement e care and work with social media to advance customer care and customer experience. From big-picture issues and pitfalls just now materializing to the mechanics of which online customer care are working best, we will explore the nascent execution of these important tactics.
Sponsor:
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TV Everywhere: Is it Going Anywhere?
On Demand
Now that Comcast and others have actually implemented authentication, where do we go from here? TV Everywhere promises to create stickiness and boost revenues for both programmers and operators, but how... and when? What’s the best way to approach business rules, advertising splits and other thorny issues? This Webinar will give you a first-hand look at the TV Everywhere concept in action-and where it's leading both cable operators and programmers. From big-picture issues and pitfalls just now materializing to the mechanics of how authentication systems are working technically, we will explore the nascent execution of this important strategy to preserve cable's business model.
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3DTV: How Can Cable Benefit?
On Demand
The shift toward 3D video has only just begun, and yet big names in cable are trying to put early stakes in the ground. ESPN and Discovery have both announced 3D nets that will launch this summer and in 2011, respectively; DirecTV plans three 3D nets; and more announcements are expected soon. Meanwhile, the 2010 Consumer Electronics Show proved that numerous TV makers are quite serious about the technology. But what exactly is 3DTV and how long will it take to reach the mass market? What’s the ROI for cable programmers and operators—and how might 3D affect advertising and nascent interactive TV services? What is the business case for 3D programming that can offset the inevitable costs of producing and distributing it? And how can programmers and operators rolling out 3D products apply lessons learned from the HD rollouts of recent years? This Webinar will drill deeply into 3DTV, as experts explain the technology and business models that will prevail in the future. This is your chance to get your head around this emerging tech early—before your competitors can figure it out.
Sponsor: 
How to Generate New Program Revenue with Brand Integration
On Demand
Brands want to engage customers, and programmers have never been in a better position to monetize those desires through brand integration. More elusive, however, are real-world strategies and tactics to integrate top brands into reality shows, talk shows, sit-comes and even dramas. In this Webinar, the experts will tell you how they do it, and what you need to know. What deal points can ensure a successful partnership? What specifically are brands paying for and why—and how can content owners innovate to ensure more revenue growth in the future? What are some creative ways to get the most bang for the integration buck?
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Using Social Media to Market Your Cable Business
On Demand
Social Media's emergence as a major networking platform has changed how cable programmers and operators deal with their customers. In fact, many of them already are using Twitter, Facebook, YouTube, and MySpace to keep abreast of customers' wants, needs, gripes, and frustrations. Join CableFAX and a panel of social media experts for a Webinar that will help you and your team leverage this increasingly important new-media platform.
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Targeting Viewers and Ad Dollars: What You Need to Know Now
On Demand
As more advertisers want to reach targeted demos, the cable industry has responded with rollouts of several applications in multiple markets. Comcast, Time Warner Cable, Cox, Charter and Cablevision are among operators making important strides, including the formation of Canoe Ventures. How can cable and its advertising partners exploit new targeting and measurement capabilities? And how does interactivity enter the mix? Consumers expect more relevant advertising messages, but how can cable operators, programmers and advertisers use that to boost everyone’s bottom line?
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Tweeting Cable's Horn: Leveraging Twitter to Enhance Your Bottom Line
On Demand
Twitter's sudden emergence as a major social networking platform has forever changed how companies deal with their customers. In fact, many firms are already using Twitter to keep abreast of their customers' wants, needs, gripes and frustrations—and cable should be doing all it can to leverage this emerging platform. Join CableFAX and an expert panel of social media experts for our August 13th Webinar that will help you and your team leverage this increasingly important new media platform.
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The ‘TV Everywhere’ Debate: Will Authentication Save the Online Video Model?
On Demand
Authentication. Entitlement. TV Everywhere. It goes by many names, but the idea of restricting certain online TV content to paying cable subscribers drove much of the debate at the 2009 Cable Show in D.C. Register for this CableFAX Webinar and you’ll gain a better understanding of the debate and the issues at stake.
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CableFax Digital Webinar Series:
How Cable Can Monetize Web Video, Social Networking & Other Online Activities
On Demand
With the economic challenges facing the cable industry, the pressure on online activities to produce meaningful revenue has never been more challenging. Join CableFAX on March 12 for a must-attend Digital Webinar that will walk you through the tools and strategies you need to know to boost your brand and your bottom line.
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The New FCC
The Genachowski Era: What Will it Mean for Cable?
On Demand
We know Genachowski is in, and we know that President Obama campaigned for universal broadband and net neutrality. But what does this really mean for the cable industry? And will it will lead to revenue losses for operators and programmers?
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Brand Integration for Cable:
Driving Revenue with Product Placements and Partnerships
On Demand
Join CableFAX and an esteemed panel of brand integration specialists to get proven strategies for profiting from product placements and branded content, designed to give you the smartest ideas to create or expand this relatively new revenue stream.
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High-Return Tactics for Building Customer Loyalty & Brand Supremacy
On Demand
Don’t miss this online workshop so you can learn the best tactics and strategies to build undying customer loyalty and brand supremacy in the highly competitive and fragmented media environment.
If you are having any technical difficulties or need assistance with a webinar, please contact our Technical Support Center at 1-866-709-8255.
For content and password questions regarding this Webinar, contact Saun Sayamongkhun at (301) 354-1694 or email saun@accessintel.com.
Sponsor a CableFAX Webinar or Suggest a Webinar Topic. Contact Debbie Vodenos, Publisher, at dvodenos@accessintel.com.
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