CableFAX virtual workshops provide efficient and high-quality training opportunities for cable professionals and their team members. Topics and speakers are designed to meet the information needs of the cable community so you have a low cost and convenient method to stay up-to-speed with issues, practices, and opportunities in the industry. You are welcome to attend webinars from your desktop or conference room, and please invite your team to attend. Each registration comes with access to the archived version of the program and the materials for 1-year.
CableFAX Webinars ON-DEMAND:
Vine, Viggle, GetGlue:
Leveraging the Newest Social Media Apps to Drive Engagement and Brand Awareness
Tuesday, March 26, 2013, 1:30 - 3:00 p.m. ET
This CableFAX webinar will put you in sync with the latest trends in social media consumption. You need to know how to use social media to strengthen viewer tune-in and retain customers. The social media world has grown well beyond Facebook and Twitter—and cable's growing with it. From rewards program apps like Viggle to must-have social TV apps such as GetGlue, Miso, Tunerfish and Yap.TV, distributors and programmers are trying a bit of everything to make their customers stickier.More...
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Captializing on Cloud Management and Navigation
Thusday, January 31, 2013, 1:30 - 3:00 p.m. ET
The explosion of consumer choices for video content across platforms has altered the traditional ecosystem supporting video programmers and distributors. How will business relationships change as cloud-based apps become more pervasive? How does this change the power balance between content owners and distributors (and how can they work together for mutual benefit)? And what does this changing landscape mean for the overall TV ecosystem? Find out by attending this fascinating session on January 31. More...
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Social Media Strategies for 2013: Tactics to Drive ROI
Tuesday, December 11, 2012, 1:30 - 3:00 p.m. ET
On-Demand
As cable continues to hone its social media acumen, strategies are starting to shape up for 2013 and beyond—with an eye toward using social media to drive ratings, engagement and ultimately revenue. Whether connecting with an audience happens over Twitter, Facebook, YouTube, Pinterest or one of countless other social platforms, cable networks and operators are deploying specific tactics that are getting results. New and fast-evolving elements such as...More
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Killer Cable Apps: Using Online Games and Apps to Drive Consumer Engagement
On-Demand
As cable operators and programmers search for new ways to reach customers and viewers, online games and apps have emerged as an effective way to drive engagement —and ultimately revenues and ratings. More and more cable executives are using games and apps to connect with their customers. What types of games are most effective for particular types of programmers and operators? Which ones can result in higher revenues and ratings .. More
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The Super Election: Profiting from Political Advertising in 2012
On-Demand
Everyone’s talking about it. Combine the introduction of “Super-PACs” with a polarized electorate and epic battles for voters in key battleground states, and many are predicting that the 2012 Presidential race will be the most expensive election in U.S. history. Most of that money will be spent on TV advertising — and those dollars will increasingly land on national cable networks, local cable systems and even on VOD networks, not to mention newer platforms like online, mobile and social media..
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Social Media for Cable: What Works for Your Bottom Line
On-Demand
Social media continues to drive marketing and audience engagement, and nowhere is that more apparent than within the cable industry where watercooler buzz and word-of-mouth can make or break a product or show. But what works? What really works when it comes to turning social media activities into the kind of buss that can fuel your profits? The truth is that there's no silver bullet. But certain techniques, principles and best practices can go miles toward helping any organization reach its social media goals. More
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Election 2012: Advanced Political Advertising
On-Demand
With 2012 sure to be a banner year for cable in political advertising, this Webinar will look at what cable can do to make itself more attractive to candidates by going beyond the 30-second spot. How can the industry follow on last year’s successful Request For Information ads by the Meg Whitman campaign in California and what role could VOD play in a presidential election year? How can cable operators and programmers use interactivity and multiple platforms to attract the maximum amount of political ad dollars in this election cycle. More
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Connected TV, TV Everywhere and Implications for Your Cable Business
On Demand
You knew it was inevitable that the gap between the Internet and TV would end. Now your subscribers are purchasing connected or smart TVs, allowing them to access the Internet and download apps as easily as they do for their smart phones and computers. But what does this mean for your business? More
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Monetizing Alternative Platforms: The Evolution of Advanced Advertising
On Demand
As cable operators and programmers push authentication in online and mobile environments, the next question becomes how to monetize those alternative platforms. Advertising offers a promising near-term solution, but the landscape is endlessly complicated. Evolving metrics. Questions over ad length and frequency. And, of course, confusion over video formats and submission guidelines. More
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Capitalizing on Cable's Growing Latino Market
On Demand
The U.S. Census couldn't be more clear: The fastest growing demographic both in numbers and economic power is the Latino population. Join CableFAX as we dissect this trend and what it means for cable in a special Webinar designed to give you the tools you need to reach this growing demographic. More
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Profiting from Transactional TV - VOD* SVOD* ITV
On Demand
Content creators and distributors are starting to grasp the power of transactional TV (aka, “T-Commerce”), which melds advertising and sales into a single feature that lives on the TV set. This Webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves. More info
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Capitalizing on Authentication and TV Everywhere
On Demand
The authentication and TV Everywhere universe has moved out of the concept/beta stage and into reality. But what does this mean for cable operators and their programming partners? More
Pinterest and Cable: Capitalizing on a Social Media Phenom
On-Demand
A year ago, few had even heard of it. Now, Pinterest is one of the fastest growing social media platforms out there as cable companies work to integrate it into their marketing and outreach efforts. The good news is that cable is already ahead of the game. Some cable networks and shows are already using the picture-pinning social experience to increase viewer loyalty and engagement. And even cable operators are looking toward the platform to help bind ties with subscribers. More
Monetizing Social TV: Bolstering Returns in Real Time
On-Demand
The jury is in. Linear television officially has a social life, and a robust one at that. Viewers are simultaneously tuning in to their favorite shows and turning on their social networking medium of choice--without dropping out of either platform. Maybe it's time to focus on how you can bolster ratings, viewer engagement and profits during live viewing on the biggest screen in the home. Is your content optimized for dual-screen viewing or still stuck in a silo? What are the best ways to generate buzz for your brand across multiple screens in real time? This Webinar will address why the live viewing experience is a powerful nexus for content delivered through mobile devices, iPad and tablet apps and even the TV widget itself. More
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Capitalizing on Transactional and iTV
On-Demand
Advertisers have long desired the ability to sell directly to consumers. And while such capability has helped fuel Internet commerce for years, it's only now starting to make its way to the TV screen. To be sure, progress has been slow as parties work through the many hurdles and challenges. But 2012 may very well become the year that interactive and transactional TV begins paying big dividends for advertisers, content owners and distributors. This webinar will explore this burgeoning field and share the best ways that cable operators, programmers, agencies and brands can capitalize on transactional TV now and as the market evolves. More
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Monetizing Sports Content: The Next Big Thing
On-Demand
Sports remains perhaps the most valuable commodity in the cable universe, especially in a world in which time shifting and over-the-top threatens traditional business models. Unlike many forms of content, sports emphasizes live viewing and big screens - both of which increase its value for advertisers seeking full audience attention. In addition, the interactive nature of sports translates into a multitude of mobile and online possibilities for additional revenue and audience engagement. Meanwhile, the rise in sports costs adds even more pressure for programmers and distributors to find new revenue streams and work more closely together. What's next for this dynamic content area? More
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TV Everywhere 2.0: It's Here - So How Do You Monetize It?
On-Demand
Authentication has been the hottest topic in cable for a couple years now, but now that TV Everywhere has moved beyond the conceptual stage and into reality, what now? How can cable operators and programmers work together to both ensure that authenticated content retains subscribers and preserves strong business models—while also looking to it as a new opportunity for revenue growth. It's a tricky balance in a tough economy. But with advertisers anxious to find more targeted customers and better measurement, and consumers demanding content that follows them everywhere they go and on every device they use, this may be the best time for the industry to figure it all out. Meanwhile, turmoil at Netflix, potential changes at Hulu and the continued threat from the likes of Apple and Microsoft with over-the-top products of their own means cable needs to move fast to ensure that TV Everywhere works—and works exceedingly well. More
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