CableFAX virtual workshops provide efficient and high-quality training opportunities for cable professionals and their team members. Topics and speakers are designed to meet the information needs of the cable community so you have a low cost and convenient method to stay up-to-speed with issues, practices, and opportunities in the industry. You are welcome to attend webinars from your desktop or conference room, and please invite your team to attend. Each registration comes with access to the archived version of the program and the materials for 1-year.
CableFAX Upcoming Webinars
Stay tuned for upcoming Webinar announcements.
CableFAX Webinars ON-DEMAND
Capitalizing on Transactional TV
It's ironic that at the same time free video is abundant on the Internet, cable is offering subscribers unprecedented numbers of movies on demand, some even before they reach theaters. In addition, cable programmers are supplying short- and long-form content as well as live events at a record pace, much of it in HD. There's no question transactional TV is evolving from the relatively simple VOD era.
How should you optimize your approach to transactional TV? How will transactional TV work in a TV Everywhere regime? What's working best for operators and programmers?
Available On Demand.
Capitalizing on iTV
The cable industry has talked up interactivity for years, but now it's finally happening. And consumers—trained by years of using the Internet on a variety of devices—finally seem ready to take the plunge. But how will interactivity and advanced advertising work in the real world? What's the role of EBIF? What do advertisers really want? And what's the status of cable's efforts to satisfy those needs? And most importantly, how can cable operators and programmers use interactivity to increase revenue from advertisers, subscribers and perhaps even other untapped sources?
Available On Demand.
Applying Social Media to Customer Experience Management
A new study confirms what many have long suspected—cable subscribers have a low tolerance for poor customer service. And subscribers 24-29 are less patient than older customers—they’ll complain via social media after just 1 bad experience, a study from CSG Systems and Frost & Sullivan says. With that in mind and competition on the rise, it’s critical for cable to continue to address customer care generally and online and social media customer care specifically. But what’s the best way to approach these tricky issues? How, when and where should you start? This Webinar will provide expert guidance on how to best implement e care and work with social media to advance customer care and customer experience. From big-picture issues and pitfalls just now materializing to the mechanics of which online customer care are working best, we will explore the nascent execution of these important tactics.
Sponsor:
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TV Everywhere: Is it Going Anywhere?
Now that Comcast and others have actually implemented authentication, where do we go from here? TV Everywhere promises to create stickiness and boost revenues for both programmers and operators, but how... and when? What’s the best way to approach business rules, advertising splits and other thorny issues? This Webinar will give you a first-hand look at the TV Everywhere concept in action-and where it's leading both cable operators and programmers. From big-picture issues and pitfalls just now materializing to the mechanics of how authentication systems are working technically, we will explore the nascent execution of this important strategy to preserve cable's business model.
Available on Demand
3DTV: How Can Cable Benefit?
The shift toward 3D video has only just begun, and yet big names in cable are trying to put early stakes in the ground. ESPN and Discovery have both announced 3D nets that will launch this summer and in 2011, respectively; DirecTV plans three 3D nets; and more announcements are expected soon. Meanwhile, the 2010 Consumer Electronics Show proved that numerous TV makers are quite serious about the technology. But what exactly is 3DTV and how long will it take to reach the mass market? What’s the ROI for cable programmers and operators—and how might 3D affect advertising and nascent interactive TV services? What is the business case for 3D programming that can offset the inevitable costs of producing and distributing it? And how can programmers and operators rolling out 3D products apply lessons learned from the HD rollouts of recent years? This Webinar will drill deeply into 3DTV, as experts explain the technology and business models that will prevail in the future. This is your chance to get your head around this emerging tech early—before your competitors can figure it out.
Sponsor: 
How to Generate New Program Revenue with Brand Integration
Brands want to engage customers, and programmers have never been in a better position to monetize those desires through brand integration. More elusive, however, are real-world strategies and tactics to integrate top brands into reality shows, talk shows, sit-comes and even dramas. In this Webinar, the experts will tell you how they do it, and what you need to know. What deal points can ensure a successful partnership? What specifically are brands paying for and why—and how can content owners innovate to ensure more revenue growth in the future? What are some creative ways to get the most bang for the integration buck?
Available on Demand
Using Social Media to Market Your Cable Business
Social Media's emergence as a major networking platform has changed how cable programmers and operators deal with their customers. In fact, many of them already are using Twitter, Facebook, YouTube, and MySpace to keep abreast of customers' wants, needs, gripes, and frustrations. Join CableFAX and a panel of social media experts for a Webinar that will help you and your team leverage this increasingly important new-media platform.
Available on Demand
Targeting Viewers and Ad Dollars: What You Need to Know Now
As more advertisers want to reach targeted demos, the cable industry has responded with rollouts of several applications in multiple markets. Comcast, Time Warner Cable, Cox, Charter and Cablevision are among operators making important strides, including the formation of Canoe Ventures. How can cable and its advertising partners exploit new targeting and measurement capabilities? And how does interactivity enter the mix? Consumers expect more relevant advertising messages, but how can cable operators, programmers and advertisers use that to boost everyone’s bottom line?
Available on Demand
Tweeting Cable's Horn: Leveraging Twitter to Enhance Your Bottom Line
Twitter's sudden emergence as a major social networking platform has forever changed how companies deal with their customers. In fact, many firms are already using Twitter to keep abreast of their customers' wants, needs, gripes and frustrations—and cable should be doing all it can to leverage this emerging platform. Join CableFAX and an expert panel of social media experts for our August 13th Webinar that will help you and your team leverage this increasingly important new media platform.
Available on Demand
The ‘TV Everywhere’ Debate: Will Authentication Save the Online Video Model?
Authentication. Entitlement. TV Everywhere. It goes by many names, but the idea of restricting certain online TV content to paying cable subscribers drove much of the debate at the 2009 Cable Show in D.C. Register for this CableFAX Webinar and you’ll gain a better understanding of the debate and the issues at stake.
?Available on Demand
CableFax Digital Webinar Series:
How Cable Can Monetize Web Video, Social Networking & Other Online Activities
With the economic challenges facing the cable industry, the pressure on online activities to produce meaningful revenue has never been more challenging. Join CableFAX on March 12 for a must-attend Digital Webinar that will walk you through the tools and strategies you need to know to boost your brand and your bottom line.
?Available on Demand
The New FCC
The Genachowski Era: What Will it Mean for Cable?
We know Genachowski is in, and we know that President Obama campaigned for universal broadband and net neutrality. But what does this really mean for the cable industry? And will it will lead to revenue losses for operators and programmers?
? Available on Demand
Brand Integration for Cable:
Driving Revenue with Product Placements and Partnerships
Join CableFAX and an esteemed panel of brand integration specialists to get proven strategies for profiting from product placements and branded content, designed to give you the smartest ideas to create or expand this relatively new revenue stream.
? Available on Demand
High-Return Tactics for Building Customer Loyalty & Brand Supremacy
Don’t miss this online workshop so you can learn the best tactics and strategies to build undying customer loyalty and brand supremacy in the highly competitive and fragmented media environment.
? Available on Demand
If you are having any technical difficulties or need assistance with a webinar, please contact our Technical Support Center at 1-866-709-8255.
For content and password questions regarding this Webinar, contact Elizabeth Brown at (301) 354-1610 or email ebrown@accessintel.com.
Sponsor a CableFAX Webinar or Suggest a Webinar Topic. Contact Debbie Vodenos, Publisher, at dvodenos@accessintel.com.
