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(from left) Deanna Andaverde, Jennifer Ball, Betsy Alekman and Debbie Goetz of Univision at CableFAX's Top 100 celebration in NY Dec 10. To see more photos from that event and from CableFAX's Most Influential Women in Cable festivities please click View Gallery
above.
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SNAPSHOTS

ARTFUL COURT: Supreme Court Justice Stephen Breyer (left) welcomes Tennis Channel chief Ken Solomon to the court, the Supreme Court, that is. Solomon, also chairman of arts network Ovation, was sworn in earlier this month by Breyer as a member of the President's Committee on the Arts and Humanities.
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Tuesday, August 18, 2009
8:30 a.m. to 4:30 pm
Los Angeles
1800 N. Highland Ave, Suite 100 | Los Angeles, CA 90028
Get Directions
Space is limited to 20 attendees.
(NY Boot Camp in July Sold Out Early – So Secure Your Spot Now!)

Face it, a new business culture is rapidly evolving online, and you can’t afford to ignore it. With the convergence of communication technologies bringing into question who will own the future U.S. infrastructure, digital media will be a battleground where telecom, cable, satellite and other companies compete for public mindshare.
In this one-day workshop from CableFAX and led by trainers from Peppercom, you'll learn how several cable businesses, programmers and operators are using the changing social media environment to generate new forms of promotion, communication, and revenue. Please join us on August 18 and learn how to use and master social media tools to move your cable brand forward.
This hands-on workshop will show you how major cable companies are shifting their communication efforts to work in this changing environment – and how you can do it, too.
You’ll hear:
- Detailed examples of how cable companies are engaging key audiences in the social media space
- Case studies of companies that are “getting it right”
- What strategies led to their success and how to avoid failure
- What to do when a digital crisis occurs
- How to leverage social media to improve your customer care efforts
- How to avoid “Twittering” away your time with no return
- How and where to engage with audiences online
- How to communicate with audiences using four key steps of dialogue development
- How to develop social media rules and guidelines for employees;
- How to measure success of an online campaign
- How to develop a dialogue that is seen as “authentic” and “transparent”
- How to avoid miscommunication with audiences and “astroturfing”
- How to build a digital presence that guards against online communication crises
- How to be prepared to respond to crises should they arise
- How to avoid the “broadcast” mindset
- How to avoid the trap of making something “go viral”
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More Info Anne Barlow
President, Peppercom, West Coast
As a partner and president of Peppercom's west coast operations, Ann is responsible for helping to set agency direction, grow the business, create new offerings, service clients and manage teams. In 2005 she led the founding of GreenPepper, Peppercom's environmental sustainability offering.
Over the past two decades, Ann Barlow has counseled executives at companies such as GE, Tyco, Panasonic, Sony, Philips Lighting and Procter & Gamble, leading hundreds of branding and re-branding, corporate reputation and issues-related campaigns targeted to consumers, business and government. One of her proudest moments was the launch of the ESUVEE (as in SUV) Safety Campaign, a government-sponsored campaign aimed at reducing deaths due to rollovers. The campaign, which featured the metaphoric ESUVEE 'beast,' garnered the trifecta of media coverage by securing apperances on all three network morning shows. It also incorporated some of the earliest social media interaction with highly popular viral video game. In 2005, she moved to San Francisco to help the agency grow its west coast business. Before joining Peppercom six years ago, she led the New York office of Interpublic Group-owned Mindstorm Communications. There, she oversaw operations, client services for companies such as Sony and Cablevision, as well as new business development and a staff of 50.
A graduate of the University of Illinois, Ann has been published in a wide range of publications on topics ranging from sustainability strategies to rebranding. She is president of the board for the Professional BusinessWomen of California, a 25,000-member nonprofit organization dedicated to helping women advance professionally. She was recently named one of the Bay Area's Most Influential Women by the San Francisco Business Times.
Ann lives in San Ramon, California, with her husband, two teenage children and two spoiled beagles.
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More Info
Sam Ford
Director of Customer Insights, Peppercom
Sam Ford is Director of Customer Insights at Peppercom Strategic Communications, where he helps lead the agency’s PepperDigital division. Ford works with agency teams and clients on communicating with key audiences in the social media space and developing strategy behind digital initiatives. His digital client work and consulting spans from consumer products and entertainment properties to public utilities to insurance companies. He is also a research affiliate with MIT’s Convergence Culture Consortium, a group he helped launch and formerly managed which partners with major brands and media companies to look at the changing communication landscape. He is currently co-authoring a book on the way content is shared online called Spreadable Media. He holds a Master’s degree from and has taught courses for MIT’s Comparative Media Studies program, focusing on ongoing research about how fans of entertainment properties communicate with one another and the companies that produce the content they follow in a digital age.
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More Info
Facilitator:
Mike Grebb
Executive Editor, CableFAX Daily
Michael has written extensively about the cable industry, telecommunications, the internet, and general information technology and business issues for more than a dozen years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues. Also a musician and songwriter, Mike’s first solo record, Resolution, was released in February 2005.
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Prior to the session, your trainers from Peppercom will provide a version of its Digital Network Assessment, a new analytical service that ascertains the strengths—and areas of tension—in a company’s digital management strategy. We'll analyze the findings as a whole and examine key pain points for the cable industry in particular as part of this workshop.
Ford, who is Peppercom’s Director of Customer Insights, will speak about his research and work through MIT’s Convergence Culture Consortium on how online culture is shifting the model of success from “sticky” (driving people to a Web site) to “spread able” (leveraging audiences to spread company messages anywhere and everywhere).
Cable executives in the following areas:
- Corporate Communications
- Marketing
- Digital Media
- Public Relations
- Technology
- Content
- Financial/Investor Relations
- Executive Management
A complete course notebook with PowerPoint slides, glossary, and examples; and your questions answered. Includes breakfast and lunch.
If you have any questions about the program, please contact workshop coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610. The workshop will be held at 1800 N. Highland Ave, Suite 100 | Los Angeles, CA 90028 (Get Directions).

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