At this hands-on workshop you will learn:

Trainers:

As a partner and president of Peppercom's west coast operations, Ann is responsible for helping to set agency direction, grow the business, create new offerings, service clients and manage teams. In 2005 she led the founding of GreenPepper, Peppercom's environmental sustainability offering.

Over the past two decades, Ann Barlow has counseled executives at companies such as GE, Tyco, Panasonic, Sony, Philips Lighting and Procter & Gamble, leading hundreds of branding and re-branding, corporate reputation and issues-related campaigns targeted to consumers, business and government. One of her proudest moments was the launch of the ESUVEE (as in SUV) Safety Campaign, a government-sponsored campaign aimed at reducing deaths due to rollovers.  The campaign, which featured the metaphoric ESUVEE 'beast,' garnered the trifecta of media coverage by securing apperances on all three network morning shows.  It also incorporated some of the earliest social media interaction with highly popular viral video game.  In 2005, she moved to San Francisco to help the agency grow its west coast business. Before joining Peppercom six years ago, she led the New York office of Interpublic Group-owned Mindstorm Communications. There, she oversaw operations, client services for companies such as Sony and Cablevision, as well as new business development and a staff of 50.

A graduate of the University of Illinois, Ann has been published in a wide range of publications on topics ranging from sustainability strategies to rebranding.  She is president of the board for the Professional BusinessWomen of California, a 25,000-member nonprofit organization dedicated to helping women advance professionally.  She was recently named one of the Bay Area's Most Influential Women by the San Francisco Business Times.
 
Ann lives in San Ramon, California, with her husband, two teenage children and two spoiled beagles.

Sam Ford
Director of Customer Insights, Peppercom

Sam Ford is Director of Customer Insights at Peppercom Strategic Communications, where he helps lead the agency’s PepperDigital division. Ford works with agency teams and clients on communicating with key audiences in the social media space and developing strategy behind digital initiatives. His digital client work and consulting spans from consumer products and entertainment properties to public utilities to insurance companies. He is also a research affiliate with MIT’s Convergence Culture Consortium, a group he helped launch and formerly managed which partners with major brands and media companies to look at the changing communication landscape. He is currently co-authoring a book on the way content is shared online called Spreadable Media. He holds a Master’s degree from and has taught courses for MIT’s Comparative Media Studies program, focusing on ongoing research about how fans of entertainment properties communicate with one another and the companies that produce the content they follow in a digital age.

Facilitator:
Mike Grebb
Executive Editor, CableFAX Daily

Michael has written extensively about the cable industry, telecommunications, the internet, and general information technology and business issues for more than a dozen years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues. Also a musician and songwriter, Mike’s first solo record, Resolution, was released in February 2005.

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