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Thursday, September 2, 2010
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Aug 17, 2010 -- The CableFAX Show: Seth and Mike find that whether it's the Netflix-Epix deal or the Cable Hall of Fame, it always comes down to letters of the alphabet. Meanwhile, the TV Reject's 2nd place finish in the Battle of the Bands continues to invoke therapy-inducing angst as Seth and Mike desperately try to redeem themselves by showing footage from the LA Battle. And with the end of the summer TCA comes one inevitable result: Tchotchkes. Lotsa tchochtkes.

 
  CALENDAR
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Sept. 14, 2010:
NAMIC and CableFAX Breakfast
Hilton New York  Register

Oct. 4, 2010:

CableFAX Program Awards & Top Ops Luncheon - NYC 
Register Now

Nov. 3, 2010
CableFAX Best of the Web Award Deadline

Dec. 9, 2010:
CableFAX 100 Luncheon

Dec. 10, 2010: CableFAX Most Powerful Women in Cable Breakfast

2010 CableFAX Calendar
  CABLEFAX 100 DATABASE
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CableFAX's Sales Executive of the Year and Sweet 16 attendees celebrate during NYC festivities June 15. To see more photos from that event please click View Gallery above.


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Awards:

CableFAX Program Awards Finalists Announced!
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CableFAX 100 
Nomination Form
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CableFAX Best of the Web Awards  Call for Entries Deadline: Nov. 5

Events:

Complete List of Events

Oct. 4: CableFAX Program and Top Ops Award Luncheon  Register Now

Dec. 9: CableFAX 100 Luncheon

Dec. 10: CableFAX Most Powerful Women in Cable Breakfast


Webinars:


AVAILABLE ON DEMAND:

Capitalizing on Transactional TV
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Capitalizing on iTV 
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Customer Experience Management for Cable Leaders
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TV Everywhere: Is it Going Anywhere? View Now

3DTV: How Can Cable Benefit? View Now

Using Social Media To Market Your Cable Business. View Now

How to Generate New Program Revenue with Brand Integration
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Join the CableFAX Group
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  SNAPSHOTS

3-FOR-1: Celebrating Centric's first birthday and its carriage of  50mln homes at a party in Oak Bluffs, MA, are (from left): BET Nets CFO Michael Pickrum, Centric EVP Paxton Baker and BET Nets Programming chief Stephen Hill.

Tuesday, August 18, 2009
8:30 a.m. to 4:30 pm
Los Angeles

1800 N. Highland Ave, Suite 100 | Los Angeles, CA 90028
Get Directions

Space is limited to 20 attendees.
(NY Boot Camp in July Sold Out Early – So Secure Your Spot Now!)

Register

Per Person Fee: $895

Face it, a new business culture is rapidly evolving online, and you can’t afford to ignore it. With the convergence of communication technologies bringing into question who will own the future U.S. infrastructure, digital media will be a battleground where telecom, cable, satellite and other companies compete for public mindshare.

In this one-day workshop from CableFAX and led by trainers from Peppercom, you'll learn how several cable businesses, programmers and operators are using the changing social media environment to generate new forms of promotion, communication, and revenue. Please join us on August 18 and learn how to use and master social media tools to move your cable brand forward.

This hands-on workshop will show you how major cable companies are shifting their communication efforts to work in this changing environment – and how you can do it, too.

You’ll hear:

  • Detailed examples of how cable companies are engaging key audiences in the social media space
  • Case studies of companies that are “getting it right”
  • What strategies led to their success and how to avoid failure
  • What to do when a digital crisis occurs

At this hands-on workshop you will learn:

  • How to leverage social media to improve your customer care efforts
  • How to avoid “Twittering” away your time with no return
  • How and where to engage with audiences online
  • How to communicate with audiences using four key steps of dialogue development
  • How to develop social media rules and guidelines for employees;
  • How to measure success of an online campaign
  • How to develop a dialogue that is seen as “authentic” and “transparent”
  • How to avoid miscommunication with audiences and “astroturfing”
  • How to build a digital presence that guards against online communication crises
  • How to be prepared to respond to crises should they arise
  • How to avoid the “broadcast” mindset
  • How to avoid the trap of making something “go viral”

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Trainers:

 

Anne Barlow More Info Anne Barlow
President, Peppercom, West Coast


As a partner and president of Peppercom's west coast operations, Ann is responsible for helping to set agency direction, grow the business, create new offerings, service clients and manage teams. In 2005 she led the founding of GreenPepper, Peppercom's environmental sustainability offering.

Over the past two decades, Ann Barlow has counseled executives at companies such as GE, Tyco, Panasonic, Sony, Philips Lighting and Procter & Gamble, leading hundreds of branding and re-branding, corporate reputation and issues-related campaigns targeted to consumers, business and government. One of her proudest moments was the launch of the ESUVEE (as in SUV) Safety Campaign, a government-sponsored campaign aimed at reducing deaths due to rollovers.  The campaign, which featured the metaphoric ESUVEE 'beast,' garnered the trifecta of media coverage by securing apperances on all three network morning shows.  It also incorporated some of the earliest social media interaction with highly popular viral video game.  In 2005, she moved to San Francisco to help the agency grow its west coast business. Before joining Peppercom six years ago, she led the New York office of Interpublic Group-owned Mindstorm Communications. There, she oversaw operations, client services for companies such as Sony and Cablevision, as well as new business development and a staff of 50.

A graduate of the University of Illinois, Ann has been published in a wide range of publications on topics ranging from sustainability strategies to rebranding.  She is president of the board for the Professional BusinessWomen of California, a 25,000-member nonprofit organization dedicated to helping women advance professionally.  She was recently named one of the Bay Area's Most Influential Women by the San Francisco Business Times.
 
Ann lives in San Ramon, California, with her husband, two teenage children and two spoiled beagles.

   
Sam Ford More Info

Sam Ford
Director of Customer Insights, Peppercom

Sam Ford is Director of Customer Insights at Peppercom Strategic Communications, where he helps lead the agency’s PepperDigital division. Ford works with agency teams and clients on communicating with key audiences in the social media space and developing strategy behind digital initiatives. His digital client work and consulting spans from consumer products and entertainment properties to public utilities to insurance companies. He is also a research affiliate with MIT’s Convergence Culture Consortium, a group he helped launch and formerly managed which partners with major brands and media companies to look at the changing communication landscape. He is currently co-authoring a book on the way content is shared online called Spreadable Media. He holds a Master’s degree from and has taught courses for MIT’s Comparative Media Studies program, focusing on ongoing research about how fans of entertainment properties communicate with one another and the companies that produce the content they follow in a digital age.

   
Mike Grebb More Info

Facilitator:
Mike Grebb
Executive Editor, CableFAX Daily

Michael has written extensively about the cable industry, telecommunications, the internet, and general information technology and business issues for more than a dozen years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues. Also a musician and songwriter, Mike’s first solo record, Resolution, was released in February 2005.

   

Prior to the session, your trainers from Peppercom will provide a version of its Digital Network Assessment, a new analytical service that ascertains the strengths—and areas of tension—in a company’s digital management strategy. We'll analyze the findings as a whole and examine key pain points for the cable industry in particular as part of this workshop. 

Ford, who is Peppercom’s Director of Customer Insights, will speak about his research and work through MIT’s Convergence Culture Consortium on how online culture is shifting the model of success from “sticky” (driving people to a Web site) to “spread able” (leveraging audiences to spread company messages anywhere and everywhere).

 

Who is this course for?

Cable executives in the following areas:

  • Corporate Communications
  • Marketing
  • Digital Media
  • Public Relations
  • Technology
  • Content 
  • Financial/Investor Relations
  • Executive Management

Your take-aways:

A complete course notebook with PowerPoint slides, glossary, and examples; and your questions answered. Includes breakfast and lunch.

 

Questions?

If you have any questions about the program, please contact workshop coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610. The workshop will be held at 1800 N. Highland Ave, Suite 100 | Los Angeles, CA 90028 (Get Directions).

Register


 

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