Wednesday, August 24, 2011
8:45 a.m. to 4:00 p.m.
New York City

Limited to 20 Attendees. Sign up Now!

Workshop will be held at:

Time Warner Center
60 Columbus Circle
17th Floor, North Tower
New York, NY 10023

• What we'll cover
• Who is this course for?
• About the Trainers
  
• Questions?/Location

**This social media boot camp is limited to 20 attendees to allow for interactivity, brainstorming and hands-on work.

It’s a fact of business in 2011 – social media can greatly impact the exposure your content receives – and the returns can make an exponential difference in the number of eyeballs – and advertisers – backing your brand.

Join us on Wednesday, August 24 as industry experts walk you through how to capitalize on social media trends to supercharge your content marketing strategy and build brand awareness. It’s much more involved than simple Facebook page – it’s about engaging with your audience in a meaningful way that builds your bottom-line.

Attend this intensive one-day workshop, and get a detailed roadmap on how to integrate social media into everything you do for maximum results. If you have content to sell or promote to customers, you have a reason to attend this important industry event.

In the morning...

A Review of Top Trends:

• The changing face of social media for cable brands.
• How social media and the changing internet landscape are shifting eyeballs and engaging audiences in programming like never before.
• Top cable trends in digital marketing – what’s working and who is setting the stage for tomorrow?

Content Marketing:

• What is content marketing and how do you position your content as the core of your social media strategy?
• Blogs – the good
• How to repurpose existing content for the Social Media space and get advertisers and sponsors involved.

In the afternoon...

The Basics

• Applying the social media basics to the Cable TV industry and how to maximize your content in this space.
• Case Study from Cable Industry -- How social media can be used for customer service.

Spot Analysis!

Our experts will run spot analysis on your social media issues. Bring your specific problems and concerns—and get expert advice that could help you overcome whatever hurdles remain in your path.

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Cable PR and marketing professionals in the following areas:

• Branding
• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Digital Communications
• Employee Communications
• Financial/Investor Communications
• Human Resources
• Interactive PR
• Marketing Communications
• Marketing
• Media Relations
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research
• Search Marketing
• Search Optimization

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Chris Molinari
Partner
Movable Content

Chris Molinari is focused on creating exceptional web content for clients. With over 25 years of traditional PR experience, Chris has been helping brands strategically find their brand voice and creating news and story angles for press exposure. Formerly, Vice President of Global Communications for Aveda, she spearheaded all public relations and communications initiatives for the brand. Chris created the first online press room in the beauty industry for Aveda and made the brand's press communications paperless -- another first for the industry. She also was the primary force behind Aveda's re-entry into fashion and developed a number of high profile environmental initiatives for the brand, all of which are still being implemented today.

Prior to joining Aveda, she owned and managed her
own PR agency and represented upscale beauty and fashion clients including including Aveda, Manuel Canovas, Fendi, Clearasil, and Clinique among others. Prior to starting her own business, Chris was the Executive Director of Public Relations Worldwide for Prescriptives, a division of Estee Lauder. There she handled both global and domestic public relations for the brand. Her primary focus was on broadening the beauty editors' knowledge and awareness of Prescriptives and creating a more global image for the brand. Prior to Estee Lauder, she served as Director of Public Relations for Guerlain, where she successfully relaunched the renowned French fragrance house in the United States with the beauty press, and generated greater awareness for the company's skincare and cosmetic lines. Chris has extensive PR agency experience and has supervised a wide range of brands including Erno Laszlo, The Skin Cancer Foundation, Escada, Swarovski, Hershey’s,Pfizer and AT&T.

Chris holds bachelor degrees in both international relations and public relations from the University of Southern California.

Leah Ramella
Partner
Movable Content

Leah is passionate about new media and entertainment, and has spent the past nine years working in strategy and business development for the internet, publishing and film. Prior to her work at Movable Content, Leah worked at Mutopo, a creative lab where she focused on building communities and
devising content and web strategy for both large and small companies.

During her time in the film and entertainment world, Leah worked with acclaimed Broadway director, Susan Stroman, to realize the film version of The Producers. As well, she worked for producer John Penotti at the Tribeca-based GreeneStreet Films (Swimfan, In the Bedroom, Uptown Girls),
reviewing incoming film proposals, and building and executing business plans that included the launch of a horror-film division.

Before her foray into the film and new media, Leah worked in Mergers & Acquisitions and Business Planning for Time Warner, during which time she completed a number
of business transactions, including the sale of Columbia House and Time Inc.’s acquisition of London-based publisher Synapse. Leah holds a B.A. in Economics from Harvard, and lives in New York with her husband Carlos and daughters Veronica and Julia.

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If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at saun@accessintel.com; 301-354-1614. 

Local Hotels

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