The Evolution of Cross-Platform Media Use :: CableFax Portal

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November 3, 2009

The Evolution of Cross-Platform Media Use

By Horst Stipp

As media usage patterns continue to shift, consumer behavior becomes more difficult to figure out. Horst Stipp, NBCU's svp, strategic insights & innovation, shares insights gleaned from NBCU's "Olympic Research Lab," which confirmed some conventional wisdom but also revealed a few surprising trends....

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