TV Everywhere... Now It Gets Tough

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June 30, 2009

TV Everywhere... Now It Gets Tough

By Michael Grebb

Last week’s announcement by Comcast and Time Warner Cable that the two biggest MSOs would work together on an authentication could determine the fate of online video for everyone—at least when it comes to premium content. While it's smart to test the market and see what works, will cable be able to convince the public that TV Everywhere isn't just an attempt by big media to extend its content stranglehold? These two cable giants may want to move cautiously....

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