Ready for Football? MVPDs’ Marketing Campaigns Heating Up
By Kaylee Hultgren
With football season about 2 weeks away, cable and telco ops ready to combat DirecTV’s Sunday Ticket with NFL Red-Zone are upping their marketing game with a big TV Everywhere presence. Cox is touting its multi-dimensional content in a new national campaign expected to reach 14mln adults across 26 markets through Oct. “Cox is Football” features 3 TV spots scheduled to run more than 6,500 times, along with print, digital and traditional billboards, ad pages, email messaging, retail store advertising and social media. Read more in today’s issue.