Q&A with Discovery's Steve McGowan

Friday, September 10, 2010

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July 13, 2010

Q&A with Discovery's Steve McGowan

By Charlene Weisler

Discovery svp, research Steve McGowan recently returned to Discovery after a 7-year stint at Nielsen. In an interview with research veteran Charlene Weisler, McGowan gives his unique perspective on the evolution of research and talks about his work at Nielsen, set-top box data, the evolution of DVRs and VOD, and future predictions....

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