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Sunday, March 14, 2010
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  CABLE JOBS

CableFAX  Webinars:

TV Everywhere: Is it Going Anywhere?
Tuesday, March 23, 2010
1:30 - 3:00pm ET
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  VIDEO
Faxassins 2 is Here!: What if two trade journalists got bored and decided to produce their own TV show? You'd end up with "Faxassins," an example of TV at its worst. Good thing cable networks don't take programming advice from Seth and Mike.
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April 28, 2010
 Best of Web Awards Luncheon
12-2PM
Grand Hyatt, NYC

April 28, 2010
CableFAXIES Awards Luncheon
12-2PM
Grand Hyatt, NYC

June 15, 2010
CableFAX Sales Executive
of Year & Sweet 16
Awards Luncheon
Grand Hyatt, NYC

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  CABLEFAX 100 DATABASE

September 1, 2009

Neuromarketing to Viewers
By James Alexander, VP, consumer & strategic research, The Weather Channel

The Weather Channel's James Alexander makes the case for neuroscience as a way to better understand viewers, tune-in, recall and other habits. Why do it? The insight culled from such data can supercharge the ability to evaluate and alter network promos for maximum effectiveness....

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