Neuromarketing to Viewers :: CableFax Portal

Thursday, September 2, 2010

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Aug 17, 2010 -- The CableFAX Show: Seth and Mike find that whether it's the Netflix-Epix deal or the Cable Hall of Fame, it always comes down to letters of the alphabet. Meanwhile, the TV Reject's 2nd place finish in the Battle of the Bands continues to invoke therapy-inducing angst as Seth and Mike desperately try to redeem themselves by showing footage from the LA Battle. And with the end of the summer TCA comes one inevitable result: Tchotchkes. Lotsa tchochtkes.

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Sept. 14, 2010: NAMIC and CableFAX Breakfast
Hilton New York Register

Oct. 4, 2010:
CableFAX Program Awards & Top Ops Luncheon - NYC
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Nov. 3, 2010
CableFAX Best of the Web Award Deadline

Dec. 9, 2010:
CableFAX 100 Luncheon

Dec. 10, 2010: CableFAX Most Powerful Women in Cable Breakfast

2010 CableFAX Calendar

CABLEFAX 100 DATABASE

September 1, 2009

Neuromarketing to Viewers

By James Alexander, VP, consumer & strategic research, The Weather Channel

The Weather Channel's James Alexander makes the case for neuroscience as a way to better understand viewers, tune-in, recall and other habits. Why do it? The insight culled from such data can supercharge the ability to evaluate and alter network promos for maximum effectiveness....

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