Grab the Torch—NBCU to Blend Tradition, Innovation in London Olympics
NBCU isn’t fooling around as it prepares for the London games. In fact, the exclusive Olympics broadcast rights holder appears determined to exploit as many platforms as exist in the known universe. At the Indy Show on Tues, NBCU evp, content distribution Matt Bond painted the Olympics as a huge opportunity for Comcast to up its TV Everywhere adoption rate. “We’ve had a lot of learnings that we’ve developed over the last month or so,” he said. Read more in today’s issue.