Getting Smarter—TV Makers Unite to Create Single Smart TV Platform
Non-traditional TV is in the spotlight, with LG Electronics and TP Vision (for Philips TVs) forming the Smart TV Alliance to create a non-proprietary environment for app developers. That follows the recent creation of The Connected TV Marketing Assn, which just announced its US board. On Connected TV’s board are a couple of cable network execs, but no cable operators—yet.
Steve Effros, former President of CATA and advisor to the cable industry, talks about Apple iPads and cable regulations that force standardization. See the connection between the two in today’s issue.