Children’s TV—Disney Slated for Historic Summer Win
Disney Channel is poised to capture the #1 cable ranking for total day in total viewers (1.96mln), outdistancing its competition by a comfortable margin and sweeping the key demos. For the 1st summer ever, the net will rank as the #1 net in kids 2-11, for the 4th consecutive summer in kids 6-11 and for the 7th consecutive summer in tweens 9-14. Given Disney’s crown in children’s TV (the net’s also the #1 in prime for more than 7 years in kids 6-11 and over 2 straight years in tweens 9-14), we’re giving Paul DeBenedittis, svp, programming, scheduling, multiplatform, acquisitions and co-productions for Disney Channels Worldwide, a moment in the spotlight. Read more in today’s issue.