Ad Sales—Still Strong Despite Global Weakness, Programming Execs Say
Despite reports that overall ad sales have weakened worldwide, Discovery Comm and Viacom execs were upbeat at Goldman Sachs Communacopia investor conference Wed. Both companies’ ad sales were impacted during the London Olympics but pricing is still going strong. More on which nets will see the most growth and Viacom’s plan to turn around Nick’s recent ratings slump.
If distributors don’t sign up to carry Time Warner Cable’s L.A. RSNs when they launch Oct 1, that’ll just give the MSO a competitive advantage, TWC COO Rob Marcus said at an investor conference Wed. Read on for his thoughts on MVPD distribution.