Mignon’s Watching—Rule to Sunset, But Commish to Keep Tabs on Cable
Late Monday, FCC commissioners voted 5-0 to sunset the viewability rules requiring cable ops to provide must-carry stations’ analog and digital signals. The rules will now sunset December 12. Democrat FCC commish Mignon Clyburn expressed concerns about the availability of low-cost converter boxes and consumers’ understanding of the change. Her plan is to keep a close watch on how cable operators behave.
Paypal is entering the T-Commerce space, announcing partnerships with Comcast and TiVo. One avenue being explored: accepting coupons directly into a consumer’s Paypal online wallet during TV advertisements.
The National Advertising Division of the Council of Better Business Bureaus has taken issue with Comcast’s claim that its Xfinity Internet service is the fastest in the nation. Read what the investigative arm of the ad industry's self-regulatory system thinks Comcast should do.