Despite record viewership and ratings throughout the London Olympics,
NBC’s decision to edit out parts of the Closing Ceremony in favor of a commercial-free preview of new series “Animal Practice” surprised viewers, many of whom
took to social media to voice their frustrations. Viewers in the L.A. area subscribing to
DirecTV have another reason to be upset. Due to a technical issue, DirecTV went dark during the closing ceremony at around 9:35 PT for about 30 min. Despite the hiccups, NBC concluded its Olympics coverage on a high note. The closing ceremonies averaged 26.9mln viewers and scored a 9.1 rating among 18-49s, a 32% increase over ratings in the same demo during the Beijing games.
Bloomberg, which went to battle with
Comcast over neighborhooding, has
filed a brief in support of the FCC’s program carriage order released in Aug ’11.