Held in conjunction with the CableFAX Sales Executive of Year Awards.

Join us for the CableFAXIES Awards on May 1 at the Grand Hyatt in NYC, as we salute the year’s most outstanding communications initiatives and programs that set the industry benchmark for excellence across all areas of PR and Marketing. The winners of the CableFAXIES Awards took chances, made tremendous strides and understand the power of PR and marketing in the cable industry.

Questions?  contact Saun Sayamongkhun at saun@accessintel.com.

Breakfast Registration:

Per Person	$499.00
Table of 10	$4,999.00

CableFAXIES 2012 Finalists:

> Select a Cateogry: Advertising Campaign for a Network Advertising Campaign for a Single Program Community Relations Corporate Social Responsibility/Green Campaign Direct Response Marketing Integrated Marketing Campaign Marketer of the Year Marketing Campaign - Distributor Marketing Campaign - Programmer Marketing of a Continuing Series Marketing of a New Series or Show Marketing of a Special or Documentary/Documentary Series Marketing Team of the Year Media Event Media Relations Campaign Multicultural Marketing - Distributor Multicultural Marketing - Programmer PR Executive of the Year PR Stunt PR Team of the Year Press Kit Programming Stuntg Public Affairs Campaign Social Media during a Program Social Media Marketing Sweepstakes and Games Marketing Tchotchke Technology Vendor Marketing (B2B) Technology Vendor Marketing (Consumer) Trade Show Marketing/PR Video: use of video or moving image Viral Marketing Campaign Youth Marketing

Advertising Campaign for a Network

• ABC Family - Anti-Bullying Campaign
• Food Network - Event, Social Media and Magazine Branding
• Scripps Networks Interactive - HGTV - 30 Days of Holidays 
• TLC - Royal Wedding Week

Advertising Campaign for a Single Program

• A&E Television Networks - Breakout Kings Season 1
• HBO - Game of Thrones
• Scripps Networks Interactive - HGTV - Property Brothers 
• Sportsman Channel - Beau Knows Outdoors
• The Hub TV Network - My Little Pony Friendship is Magic

Community Relations

• Big Ten Network - BTN LiveBIG Campaign
• Knology - Knology a Sponsoring "Buddy" of National Down Syndrome Society
• NBCUniversal - USA Characters Unite
• Sportsman Channel - Hunt, Fish, Feed
• Suddenlink Communications - Connecting to Those in Need

Corporate Social Responsibility/Green Campaign

• Cartoon Network - Cartoon Network's Stop Bullying: Speak Up
• HISTORY - Give 150 Civil War Outreach Campaign
• International Media Distribution - TV JAPAN 2011 Earthquake/Tsunami Outreach
• Style Network PR - Fight with Style Skin Cancer Awareness and Beauty Bus

Direct Response Marketing

• A&E Television Networks - Halloween Sales Drama Mailer
• Cox Media California - Cox Media-AT&T U-Verse Sponsorship Video Email Blast
• Time Warner Cable - Engagement Touch Program

Integrated Marketing Campaign

• Big Ten Network – BTN liveBIG
• HBO - Game of Thrones
• RLTV - Making Medicare Work for You
• Starz Entertainment - Torchwood: Miracle Day - Integrated Campaign
• The Hub TV Network - Transformers Prime TV Series Sustain Campaign
• Time Warner Cable - Holiday Campaign

Marketer of the Year

• Gaynor Strachan Chun - Ovation
• Tom Carr & Lara Richardson - TLC

Marketing Campaign - Distributor

• Comcast Cable - Quincy World of More Upgrade
• Comcast Spotlight - Eye-con Marketing Campaign
• Time Warner Cable-Wisconsin - Go Pack Go Yard Sign Campaign

Marketing Campaign - Programmer

• A&E Television Networks - Beyond Scared Straight
• Big Ten Network - BTN LiveBIG
• Bravo Media - Summer by BRAVO
• Crown Media Family Networks - Countdown to Christmas Campaign 2011
• GMC - Uplift Someone America Bus Tour
• NBCUniversal - Your Summer Solution

Marketing of a Continuing Series

• Cartoon Network - Adventure Time
• HBO - Boardwalk Empire - Season 2
• The Hub TV Network - Transformers Prime TV Series Sustain Campaign
• Turner Network Sales - TBS Team Coco Button Booth Tour
• TV Land - Hot in Cleveland 2012 Overall Marketing

Marketing of a New Series or Show

• A&E Television Networks - Breakout Kings
• Big Ten Network - BTN LiveBIG
• CMT: Country Music Television - CMT Working Class
• Fuse - Funny or Die's Billy On The Street
• ION Media Networks - ION Television - "Flashpoint" Launch
• Oxygen Media - The Glee Project Season 1 Marketing Campaign
• RLTV - Good Food, Good Deeds

Marketing of a Special or Documentary/Documentary Series

• G4 - Bomb Patrol: Afghanistan - Series Premiere
• Investigation Discovery - Sin by Silence
• TLC - Royal Wedding Week

Marketing Team of the Year

• Cheetah Technologies, LP
• HGTV
• TLC

Media Event

• Discovery Communications - Velocity Launch Event in New York City
• ESPN - 2012espnW Women's World Cup Media Event 
• ESPN - ESPN's 2011 Upfront Event
• NBCUniversal - Bravo's Top Chef Tour

Media Relations Campaign

• Cartoon Network - Stop Bullying: Speak Up
• IFC - Portlandia Season 2
• National Geographic Channels - George W. Bush: The 9/11 Interview
• NBCUniversal - Top Chef Tour
• Oxygen Media - The Glee Project
• Scripps Networks Interactive - HGTV - My Yard Goes Disney

Multicultural Marketing - Distributor

• Comcast - IPN Free Campaign - Chicago
• Time Warner Cable - Mi Vida A Mi Manera Brand TV Campaign

Multicultural Marketing - Programmer

• nuvoTV - nuvoTV Rebrand
• Telemundo/LeadDog Marketing Group - Club de Noveleras Talent Tour
• TLC - All-American Muslim

PR Executive of the Year

• Marie Moore - IFC
• Chris LaPlaca - ESPN
• Alyssa Corcoran - NBCU

PR Stunt

• A&E Television Networks - Halloween Sales Drama Mailer
• HBO - Boardwalk Empire Season 2 - Compliments of Nucky / Vintage Train
• ION Media Networks - ION Television - Newsstand Stunt 
• TBS/LeadDog Marketing Group - NYCOCOMoCA: The New York Museum of Conan Art

PR Team of the Year

• ESPN
• FX
• Investigation Discovery
• Time Warner Cable

Press Kit

• A&E Television Networks - Stephen King's Bag of Bones
• National Geographic Channels - Nat Geo WILD's Born to be WILD
• Sportsman Channel - Dropped/Meat Eater
• Turner Broadcasting - Turner Broadcasting 2011 Upfront Kit

Programming Stunt

• E! Entertainment - E! Royal Wedding
• FEARnet - Trick 'r Treat Campaign
• The Hub TV Network - The Haunted Hub and Haunt Your House Sweepstakes
• TLC - Royal Wedding Week

Public Affairs Campaign

• Big Ten Network – BTN Live BIG
• Discovery Familia - Discovery Familia's PALA Challenge
• Halogen TV - Halogen TV/Cox San Diego Soles4Souls Campaign (2011)
• HISTORY - Civil War 150
• National Geographic Channels - Cause an Uproar
• Ovation - Ovation Partners with Americans for the Arts for Arts Advocacy Day 2011
• RLTV - Making Medicare Work for You

Social Media during a Program

• Big Ten Network – BTN Live
• Bravo Media - The Real Housewives of Atlanta
• ESPN - First Take #WhenSkipMeetsTebow

Social Media Marketing

• A&E Television Networks - Storage Wars All Access
• Sundance Channel - Girls Who Like Boys Who Like Boys Campaign
• HBO - Game of Thrones/Fan Activation/Maesters Path
• Oxygen Media - The Glee Project Social Media Campaign
• Starz Entertainment - Spartacus: Vengeance - Take Up Arms Facebook App

Sweepstakes and Games Marketing

• CMT: Country Music Television - CMT Top Secret Recipe
• Crown Media Family Networks - Santa-riFIC Mobile Tour & Sweeps
• Fuse - Foo Fighters - This Video Sucks
• The Hub TV Network - The Haunted Hub and Haunt Your House Sweepstakes
• TLC - Bakin' with the Boss Book Tour, Who Takes the Cake? Sweepstakes

Tchotchke

• ESPN - 2012 ESPN Planning Guide
• FEARnet - FEARnet's 2011 Premiums
• National Geographic Channels - Rocket City Rednecks Beer Cooler-Koozies
• The Hub TV Network - CLUE Miniseries Event DVD Screener & Game
• Outdoor Channel - Spring Fever 2011 - Bear Paw Slippers

Technology Vendor Marketing (B2B)

• Canoe Ventures - Building the ITV Marketplace
• Clearleap, Inc. - Stream Big
• Motorola Technology Services - SCTE Trivia Game
• SeaChange International - The SeaChange Summit: Monetizing Multi-Screen Video

Technology Vendor Marketing (Consumer)

• HBO - HBO GO
• Hulu - Hulu Plus
• TiVo - TiVo Premiere

Trade Show Marketing/PR

• Canoe Ventures - Building the ITV Marketplace
• HBO - True Blood at Comic-Con 2011
• Scripps Networks Interactive - HGTV - Junk Gypsies at Round Top
• Sportsman Channel - Hunt, Fish, Feed at the NCTA Cable Show
• Time Warner Cable - Senior Management Meeting

Video: use of video or moving image

• AMC - Supplemental Graphic Novel/Adventure Online Games
• E! - E! Live from the Red Carpet App
• ESPN - Day in the Life Video
• Time Warner Cable - TWC TV App

Viral Marketing Campaign

• Big Ten Network - BTN - Fan Fest 2011 B1G Ten Football Championship Game
• Karmaloop - Reclaim Your TV Campaign
• TLC - Virgin Diaries

Youth Marketing

• Disney Channel - Disney Junior Launch Campaign
• Nickelodeon - Fresh Beat Band Live Concert Tour
• SPROUT - Sprout & Learning Care Group: Kindness Counts
• Time Warner Cable - Radio Disney's 15th Birthday Jam

 

Breakfast Registration:

Per Person	$499.00
Table of 10	$4,999.00

Location:

Grand Hyatt
Manhattan Ballroom
Park Avenue @ Grand Central
New York, New York 10017

Questions?

Contact Barbara Bauer at bbauer@accessintel.com; 301-354-1796 or Saun Sayamongkhun at saun@accessintel.com

Sponsorship Opportunities:

View the Event Sponsorship Rates 

For all of your advertisement and sponsorship opportunities contact:

Debbie Vodenos
Publisher, CableFAX
(301) 354-1695
dvodenos@accessintel.com

Amy Abbey
Associate Publisher, CableFAX
(301) 354-1629
aabbey@accessintel.com

Read the 2011 Special Issue