Winners & Honorable Mentions 2010
The CableFAXIES salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic Cable arena. The coveted awards set the industry benchmark for excellence across all areas of PR and Marketing. The winners of the CableFAXIES Awards took chances, made tremendous strides and understand the power of PR and marketing in the cable industry.
View or Order Photos of the CableFAXIES Award Luncheon
To Order Additional Awards
Please contact Mary Lou French at mfrench@accessintel.com for the order form.
And the Winners are:
Advertising Campaign for a Network
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FEARnet - FEARnet Rebrand |
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CBS College Sports Network |
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Outdoor Channel - Don't be Fooled by a Decoy |
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Sportsman Channel - Sportsman Channel 2009 Rebranding Campaign |
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truTV |
Advertising Campaign for a Single Program
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A & E Television - Criss Angel Season 5 |
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WE tv - Bridezillas-Season 6 |
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A & E Television - Steven Seagal Lawman |
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Big Ten Network - The Big Ten Quad |
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WE tv - My Fair Wedding with David Tutera |
Community Relations
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A & E Television - The Recovery Project
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Comcast - Michigan Mobility & Accessibility Partnership |
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Mediacom - Mediacom Presents The Haven Pet Adoption Series
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RCN Corporation - RCN Dream Come True Telethon |
Corporate Social Responsibility/Green Campaign
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ESPN - Team ESPN 30k Challenge |
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Canoe Ventures - Canoe Ventures Introduces the Next Generation of TV Advertising |
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Comcast - Stand Up 2 Cancer On Demand Partnership |
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Cox Communications - Cox Conserves Heroes |
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Mediacom - Mediacom EcoBilling |
Direct Response Marketing
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Charter Communications - High-Speed Internet Campaign |
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Comcast - Welcome Back Campaign |
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Cox Business - 2009 COX Business Acquisition TV -"Furniture" |
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Cox Business - Cox Business Metro Ethernet Sales Promotion |
Integrated Marketing Campaign – Distributors
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Time Warner Cable Los Angeles - DTV Marketing Campaign |
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Charter Communications –Charter: Communicating Commitment Campaign |
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Comcast - Comcast Local Heroes |
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Cox Business - 2009 Campaign 2 COX Business Acquisition |
Integrated Marketing Campaign – Networks
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WE tv – WE tv 2009/2010 Upfront Materials and Trade Campaign |
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A & E Television - Steven Seagal Lawman |
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Cartoon Network - Scooby Doo! The Mystery Begins |
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Tennis Channel - 2009 US Open on Tennis Channel - Consumer Campaign |
Marketing Campaign
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IFC - Monty Python:Almost the Truth (the Lawyers Cut) |
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BayNews 9/Brighthouse Networks - Klystron 9 Marketing: Launch Campaign |
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Comcast - Comcast Local heroes |
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Comcast Interactive Media - Fancast - See it for Yourself |
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FEARnet - Fear Clinic, a FEARnet original series |
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Oxygen Media - Dance Your Ass Off |
Marketing of a Continuing Series
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Bravo/NBCU - "Top Chef: The Tour 2" |
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A & E Television - The Cleaner Season 2 |
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BBC America - Torchwood: Children of Earth |
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WE tv - Bridezillas-Season 6 |
Marketing of a New Series or Show
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TBS - Lopez Tonight on TBS |
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A & E Television - Steven Seagal Lawman |
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Animal Planet - "Jockeys" Season One Campaign |
Marketing of a Special or Documentary/Documentary Series
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Sundance Channel - Brick City |
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IFC - Bollywood Hero |
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IFC - Monty Python:Almost the Truth (the Lawyers Cut) |
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Retirement Living - RLTV "Not Fade Away" |
Media Event
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ESPN - ESPN's 2009 Upfront Event |
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CMT - 2009 CMT Music Awards Red Carpet |
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IFC - Monty Python:Almost the Truth (the Lawyers Cut) |
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USA Network - Character Project |
Media Relations Campaign
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IFC - Monty Python:Almost the Truth (the Lawyers Cut) |
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The Style Network - Ruby |
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Discovery Channel - Shark Week |
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National Geographic Channel - On Board Air Force 1 |
Mobile Marketing Campaign
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Travel Channel - Travel Channel Mobile Messaging |
Multicultural Marketing - Distributors
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Comcast Cable - Comcast Carefree Minutes Worldwide 300 |
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Charter Communications/cruz/kravetz:IDEAS - Paquete Alcance Mas (Bundle and Save with Charter) |
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Comcast Cable - Channel One Russia Launch |
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RCN Corporation - RCN Global Passport Program |
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Time Warner Cable Los Angeles - DTV Marketing Campaign |
Multicultural Marketing - Networks
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mun2 - The Chicas Project Season 4 |
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Gospel Music Channel - Gospel Music Heritage Month |
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IFC - Bollywood Hero |
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TNT - Hawthorne on TNT |
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TuTv - Bandamax Grassroots Initiative |
PR Stunt
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ION Media Networks - "Durham County" & ION Television "World's Largest Moving Box Stunt" |
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A & E Television - Hoarders - Taxi Tops |
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Cartoon Network - Cartoon Network GET ANIMATED Campaign |
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Central Florida News 13 - Go Magic! |
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Oxygen Media - Feed the Models Stunt |
Press Kit
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Showtime Networks Inc - Nurse Jackie |
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Starz Entertainment - Party Down Season 2 |
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Discovery Channel - Shark Week |
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ESPN - NASCAR on ESPN |
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FX - "Archer" Media Guide |
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FX - "It's Always Sunny in Philadelphia" Media Guide |
Programming Stunt
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G4 - G4’s "E3 ‘09 Live" |
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Discovery Communications/Science Channel - Science Channel's Punkin Chunkin 2009 |
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FEARnet - FEARtober |
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IFC - Live: Arrested Development |
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IFC - Monty Python: Almost the Truth (the Lawyers Cut) |
Public Affairs Campaign
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Syfy - Battlestar Galactica: A Retrospective |
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CMT - CMT One Country at the 2009 CMT Music Awards |
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WE tv - WE Volunteer 2009, part of WE Empowers Women |
Tchochke
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National Geographic Channel - Mad Libs/Shrunken Head |
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Buckeye Cable System - Buckeye Cable System VIP Bundle-Up |
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CBS College Sports Network - Armed Forces Football Paperweight |
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FEARnet - Fear Clinic, a FEARnet original series |
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Fox Cable Networks - Nat Geo Wild Stamps |
Trade Show Marketing and PR
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Fox Cable Networks - Nat Geo Wild Luncheon |
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Fox Cable Networks - CTAM Video |
Video: Use of Video or Moving Image
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Motorola - GPON Always On Video |
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Big Ten Network - The Big Ten Quad |
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ESPN - Upfront Survival Tips with Scott Van Pelt |
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International Media Distribution - Rebrand Campaign |
Viral Marketing Campaign
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G4 - G4's Attack of the Show - Olivia Munn's National Pie Week Initiative |
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A & E Television - Hammertime |
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Animal Planet - "Whale Wars" Season Two Viral Marketing Campaign |
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FUSE - "Hip Hop Invasion" |
People Awards
Marketer of the Year, VP Level and Above
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TLC - Tom Carr, SVP, Marketing-Strategy/Amy Winter, SVP, Marketing-Creative |
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Outdoor Channel - Denise Conroy-Galley, SVP, Marketing & Research |
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VERSUS - Bill Bergofin, SVP, Marketing And Promotion |
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We tv/Wedding Central - Kenetta Bailey, SVP, Marketing |
Marketing Team of the Year
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AMC - Rainbow |
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Big Ten Network |
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Discovery Communications - TLC Marketing Team |
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Fox Cable Networks |
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NBC Universal |
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Tennis Channel |
PR Executive of the Year, VP Level and Above
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FX Networks - John Solberg, SVP of Media Relations |
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AMC - Theano Apostolou, SVP, Publicity, Talent Relations and Promotional Events |
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Showtime Networks - Richard Licata, EVP, Corporate Communications |
PR Team of the Year
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National Geographic Channel |
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Big Ten Network |
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Bravo |
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Canoe Ventures - Dana Runnells, VP Marketing & Communications and Vicki Lins, CMO |
Public Affairs & Communications Executive of the Year
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A & E Television - Michael Feeney, SVP, Public Affairs and Corporate Communications |
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NBCU - Susan Haspel, Executive Producer, "The More You Know" |
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RCN - Richard Ramlall, SVP, Strategic External Affairs and Programming |
