The CableFAXIES Awards Luncheon

Held in conjunction with the CableFAX Best of the Web Awards Luncheon

April 28, 2010
12:00 - 2:00pm EST
Grand Hyatt, NYC

Join CableFAX for the CableFAXIES Awards as we salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic Cable arena. The coveted awards set the industry benchmark for excellence across all areas of PR and Marketing. The winners of the CableFAXIES Awards took chances, made tremendous strides and understand the power of PR and marketing in the cable industry.

Event Registration:

Per Person	$375.00
Table of 10	$4,000.00

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com

Location

Grand Hyatt
Manhattan Ballroom
Park Avenue @ Grand Central
New York, New York 10017
212-883-1234

CableFAXIES 2010 Finalists:

> Select a Cateogry: Advertising Campaign for a Network Advertising Campaign for a Single Program Community Relations Corporate Social Responsibility/Green Campaign Direct Response Marketing Integrated Marketing Campaign – Distributors Integrated Marketing Campaign – Networks Marketing Campaign Marketing of a Continuing Series Marketing of a New Series or Show Marketing of a Special or Documentary/Documentary Series Media Event Media Relations Campaign Mobile Marketing Campaign Multicultural Marketing - Distributors Multicultural Marketing - Networks PR Stunt Press Kit Programming Stunt Public Affairs Campaign Tchochke Trade Show Marketing and PR Video: Use of Video or Moving Image Viral Marketing Campaign People: Marketer of the Year, VP Level and Above People: Marketing Team of the Year People: PR Executive of the Year, VP Level and Above People: PR Team of the Year People: Public Affairs & Communications Executive of the Year

 

Marketing & PR Program Awards

Advertising Campaign for a Network

• CBS College Sports Network
• FEARnet - FEARnet Rebrand
• Outdoor Channel - Don't be Fooled by a Decoy
• Sportsman Channel - Sportsman Channel 2009 Rebranding Campaign
• truTV

Advertising Campaign for a Single Program

• A & E Television - Criss Angel Season 5
• A & E Television - Steven Seagal Lawman
• Big Ten Network - The Big Ten Quad
• WE tv - Bridezillas-Season 6
• WE tv - My Fair Wedding with David Tutera

Community Relations

• A & E Television - The Recovery Project
• Comcast - Michigan Mobility & Accessibility Partnership
• Mediacom - Mediacom Presents The Haven Pet Adoption Series
• RCN Corporation - RCN Dream Come True Telethon

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Corporate Social Responsibility/Green Campaign

• Canoe Ventures - Canoe Ventures Introduces the Next Generation of TV    Advertising
• Comcast - Stand Up 2 Cancer On Demand Partnership 
• Cox Communications - Cox Conserves Heroes
• ESPN - Team ESPN 30k Challenge
• Mediacom - Mediacom EcoBilling

Direct Response Marketing

• Charter Communications - High-Speed Internet Campaign
• Comcast - Welcome Back Campaign
• Cox Business - 2009 COX Business Acquisition TV -"Furniture"
• Cox Business - Cox Business Metro Ethernet Sales Promotion

Integrated Marketing Campaign – Distributors

• Charter Communications -Charter Communicating Commitment Campaign
• Comcast - Comcast Local Heroes
• Cox Business - 2009 Campaign 2 COX Business Acquisition 
• Time Warner Cable Los Angeles - DTV Marketing Campaign

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Integrated Marketing Campaign – Networks

• A & E Television - Steven Seagal Lawman
• Cartoon Network - Scooby Doo! The Mystery Begins
• Tennis Channel - 2009 US Open on Tennis Channel - Consumer Campaign
• WE tv - WEtv 2009/2010 Upfront Materials and Trade Campaign

Marketing Campaign

• BayNews 9/Brighthouse Networks - Klystron 9 Marketing: Launch Campaign
• Comcast - Comcast Local heroes
• Comcast Interactive Media - Fancast - See it for Yourself
• FEARnet - Fear Clinic, a FEARnet original series
• IFC - Monty Python:Almost the Truth (the Lawyers Cut)
• Oxygen Media - Dance Your Ass Off

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Marketing of a Continuing Series

• A & E Television - The Cleaner Season 2
• BBC America - Torchwood: Children of Earth
• Bravo/NBCU - "Top Chef: The Tour 2"
• WE tv - Bridezillas-Season 6

Marketing of a New Series or Show

• A & E Television - Steven Seagal Lawman
• Animal Planet - "Jockeys" Season One Campaign
• TBS - Lopez Tonight on TBS

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Marketing of a Special or Documentary/Documentary Series

• IFC - Bollywood Hero
• IFC - Monty Python:Almost the Truth (the Lawyers Cut)
• Retirement Living - RLTV "Not Fade Away"
• Sundance Channel - Brick City

Media Event

• CMT - 2009 CMT Music Awards Red Carpet
• ESPN - ESPN's 2009 Upfront Event
• IFC - Monty Python:Almost the Truth (the Lawyers Cut)
• USA Network - Character Project

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Media Relations Campaign

• The Style Network - Ruby
• Discovery Channel - Shark Week
• IFC - Monty Python:Almost the Truth (the Lawyers Cut)
• National Geographic Channel - On Board Air Force 1

Mobile Marketing Campaign

• Travel Channel - Travel Channel Mobile Messaging

Multicultural Marketing - Distributors

• Charter Communications/cruz/kravetz:IDEAS - Paquete Alcance Mas (Bundle and Save with Charter)
• Comcast Cable - Comcast Carefree Minutes Worldwide 300
• Comcast Cable - Channel One Russia Launch
• RCN Corporation - RCN Global Passport Program
• Time Warner Cable Los Angeles - DTV Marketing Campaign

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Multicultural Marketing - Networks

• Gospel Music Channel - Gospel Music Heritage Month
• IFC - Bollywood Hero
• mun2 - The Chicas Project Season 4
• TNT - Hawthorne on TNT
• TuTv - Bandamax Grassroots Initiative

PR Stunt

• A & E Television - Hoarders - Taxi Tops
• Cartoon Network - Cartoon Network GET ANIMATED Campaign
• Central Florida News 13 - Go Magic!
• ION Media Networks - "Durham County" & ION Television "World's Largest Moving Box Stunt"
• Oxygen Media - Feed the Models Stunt

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Press Kit

• Discovery Channel - Shark Week
• ESPN - NASCAR on ESPN
• FX - "Archer" Media Guide
• FX - "It's Always Sunny in Philadelphia" Media Guide
• Showtime Networks Inc - Nurse Jackie
• Starz Entertainment - Party Down Season 2

Programming Stunt

• Discovery Communications/Science Channel - Science Channel's Punkin Chunkin 2009
• FEARnet - FEARtober
• G4 -  G4's "E3 '09 Live"
• IFC - Live: Arrested Development
• IFC - Monty Python: Almost the Truth (the Lawyers Cut)

Public Affairs Campaign

• CMT - CMT One Country at the 2009 CMT Music Awards
• Syfy - Battlestar Galactica: A Retrospective
• WE tv - WE Volunteer 2009, part of WE Empowers Women

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Tchochke

• Buckeye Cable System - Buckeye Cable System VIP Bundle-Up
• CBS College Sports Network - Armed Forces Football Paperweight
• FEARnet - Fear Clinic, a FEARnet original series
• Fox Cable Networks - Nat Geo Wild Stamps
• National Geographic Channel - Mad Libs/Shrunken Head

Trade Show Marketing and PR

• Fox Cable Networks - CTAM Video
• Fox Cable Networks- Nat Geo Wild Luncheon

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Video: Use of Video or Moving Image

• Big Ten Network - The Big Ten Quad
• ESPN - Upfront Survival Tips with Scott Van Pelt
• International Media Distribution - Rebrand Campaign
• Motorola - GPON Always On Video

Viral Marketing Campaign

• A & E Television - Hammertime
• Animal Planet - "Whale Wars" Season Two Viral Marketing Campaign
• FUSE - "Hip Hop Invasion"
• G4 - G4's Attack of the Show - Olivia Munn's National Pie Week Initiative

 

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Marketing & PR People Awards

People: Marketer of the Year, VP Level and Above

• Outdoor Channel - Denise Conroy-Galley, SVP, Marketing & Research
• TLC - Tom Carr, SVP, Marketing-Strategy/Amy Winter, SVP, Marketing-Creative
• VERSUS - Bill Bergofin, SVP, Marketing And Promotion
• We tv/Wedding Central - Kenetta Bailey, SVP, Marketing

People: Marketing Team of the Year

• AMC - Rainbow
• Big Ten Network - Big Ten Network
• Discovery Communications - TLC Marketing Team
• Fox Cable Networks - Fox Cable Networks
• NBC Universal - NBC Universal
• Tennis Channel - Tennis Channel

People: PR Executive of the Year, VP Level and Above

• AMC - Theano Apostolou, SVP, Publicity, Talent Relations and Promotional Events
• FX Networks - John Solberg, SVP of Media Relations
• Showtime Networks - Richard Licata, EVP, Corporate Communications

People: PR Team of the Year

• Big Ten Network
• Bravo
• Canoe Ventures
• National Geographic Channel

People: Public Affairs & Communications Executive of the Year

• A & E Television - Michael Feeney, SVP, Public Affaris and Corporate Communications
• NBCU - Susan Haspel, Executive Producer, "The More You Know"
• RCN - Richard Ramlall, SVP, Strategic External Affairs and Programming

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Questions?

Contact Rebecca Stotrstrom at rebecca@accessintel.com; 301-354-1610

Sponsorship Opportunities

For all of your advertisement and sponsorship opportunities contact:

Debbie Vodenos
Publisher, CableFAX
(301) 354-1695
dvodenos@accessintel.com

Erica Gottlieb
Account Manager, CableFAX
(212) 621-4612
egottlieb@accessintel.com