Behold, the winners and honorees of the CableFAXIES, Sales Executives of the Year and Sweet 16 awards. At our May 1 event at the Grand Hyatt in New York City, we announced the winners of the 2012 CableFAXIES, the year's most outstanding communications initiatives that set the cable industry benchmark for excellence across all areas of PR and marketing. We also honored our CableFAX Sales Executives of the Year, those who work tirelessly behind the scenes to drive revenue, grow our dynamic marketplace and move the business forward. A special salute went out to CableFAX's Sales Hall of Fame, Class of 2012, consisting of 8 more stellar sales stars who join the exclusive ranks of our past inductees. And we also recognized CableFAX's Sweet 16, a hot list of brand marketers and agency execs who are doing especially superb work as they partner with the industry.
CableFAXIES | CableFAX Sales Hall of Fame
CableFAX Sales Executives of the Year | CableFAX Sweet 16
CableFAXIES 2012
Advertising Campaign for a Network
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TLC - Royal Wedding Week
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Honorable Mentions:
- ABC Family - Anti-Bullying Campaign
- Food Network - Event, Social Media and Magazine Branding
- Scripps Networks Interactive - HGTV - 30 Days of Holidays
Advertising Campaign for a Single Program
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HBO - Game of Thrones
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Honorable Mentions:
- A&E Television Networks - Breakout Kings Season 1
- Scripps Networks Interactive - HGTV - Property Brothers
- Sportsman Channel - Beau Knows Outdoors
- The Hub TV Network - My Little Pony Friendship is Magic
Community Relations
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Knology - Knology a Sponsoring "Buddy" of
National Down Syndrome Society
NBCUniversal - USA Characters Unite
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Honorable Mentions:
- Big Ten Network - BTN LiveBIG Campaign
- Sportsman Channel - Hunt, Fish, Feed
- Suddenlink Communications - Connecting to Those in Need
Corporate Social Responsibility/Green Campaign
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HISTORY - Give 150 Civil War Outreach Campaign
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Honorable Mentions:
- Cartoon Network - Cartoon Network's Stop Bullying: Speak Up
- International Media Distribution - TV JAPAN 2011 Earthquake/Tsunami Outreach
- Style Network PR - Fight with Style Skin Cancer Awareness and Beauty Bus
Direct Response Marketing
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Time Warner Cable - Engagement Touch Program
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Honorable Mentions:
- A&E Television Networks - Halloween Sales Drama Mailer
- Cox Media California - Cox Media-AT&T U-Verse Sponsorship Video Email Blast
Integrated Marketing Campaign
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Time Warner Cable - Holiday Campaign
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Honorable Mentions:
- Big Ten Network – BTN LiveBIG
- HBO - Game of Thrones
- RLTV – Making Medicare Work for You
- Starz Entertainment - Torchwood: Miracle Day - Integrated Campaign
- The Hub TV Network - Transformers Prime TV Series Sustain Campaign
Marketer of the Year
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Gaynor Strachan Chun - Ovation
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Honorable Mention:
- Tom Carr & Lara Richardson - TLC
Marketing Campaign - Distributor
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Comcast Spotlight - Eye-con Marketing Campaign
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Honorable Mentions:
- Comcast Cable - Quincy World of More Upgrade
- Time Warner Cable-Wisconsin - Go Pack Go Yard Sign Campaign
Marketing Campaign - Programmer
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A&E Television Networks - Beyond Scared Straight
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Honorable Mentions:
- Big Ten Network - BTN LiveBIG
- Bravo Media - Summer by BRAVO
- Crown Media Family Networks - Countdown to Christmas Campaign 2011
- GMC - Uplift Someone America Bus Tour
- NBCUniversal - Your Summer Solution
Marketing of a Continuing Series
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The Hub TV Network - Transformers Prime TV Series Sustain Campaign
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Honorable Mentions:
- Cartoon Network - Adventure Time
- HBO - Boardwalk Empire - Season 2
- Turner Network Sales - TBS Team Coco Button Booth Tour
- TV Land - Hot in Cleveland 2012 Overall Marketing
Marketing of a New Series or Show
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A&E Television Networks - Breakout Kings
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Honorable Mentions:
- Big Ten Network - BTN LiveBIG
- CMT: Country Music Television - CMT Working Class
- Fuse - Funny or Die's Billy On The Street
- ION Media Networks - ION Television – "Flashpoint" Launch
- Oxygen Media - The Glee Project Season 1 Marketing Campaign
- RLTV – Good Food, Good Deeds
Marketing of a Special or Documentary/Documentary Series
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G4 - Bomb Patrol: Afghanistan - Series Premiere
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Honorable Mentions:
- Investigation Discovery - Sin by Silence
- TLC - Royal Wedding Week
Marketing Team of the Year
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TLC
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Honorable Mentions:
- Cheetah Technologies, LP
- HGTV
Media Event
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NBCUniversal - Bravo's Top Chef Tour
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Honorable Mentions:
- Discovery Communications - Velocity Launch Event in New York City
- ESPN - 2012espnW Women's World Cup Media Event
- ESPN - ESPN's 2011 Upfront Event
Media Relations Campaign
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National Geographic Channels - George W. Bush: The 9/11 Interview
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Honorable Mentions:
- Cartoon Network - Stop Bullying: Speak Up
- IFC - Portlandia Season 2
- NBCUniversal - Top Chef Tour
- Oxygen Media - The Glee Project
- Scripps Networks Interactive - HGTV - My Yard Goes Disney
Multicultural Marketing - Distributor
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Comcast - IPN Free Campaign - Chicago
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Honorable Mention:
- Time Warner Cable - Mi Vida A Mi Manera Brand TV Campaign
Multicultural Marketing - Programmer
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Telemundo/LeadDog Marketing Group - Club de Noveleras Talent Tour
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Honorable Mentions:
- nuvoTV - nuvoTV Rebrand
- TLC - All-American Muslim
PR Executive of the Year
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Alyssa Corcoran - NBCU
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Honorable Mentions:
- Marie Moore - IFC
- Chris LaPlaca - ESPN
PR Stunt
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TBS/LeadDog Marketing Group - NYCOCOMoCA: The New York Museum of Conan Art
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Honorable Mentions:
- A&E Television Networks - Halloween Sales Drama Mailer
- HBO - Boardwalk Empire Season 2 - Compliments of Nucky / Vintage Train
- ION Media Networks - ION Television – Newsstand Stunt
PR Team of the Year
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ESPN
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Honorable Mentions:
- FX
- Investigation Discovery
- Time Warner Cable
Press Kit
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A&E Television Networks - Stephen King's Bag of Bones
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Honorable Mentions:
- National Geographic Channels - Nat Geo WILD's Born to be WILD
- Sportsman Channel - Dropped/Meat Eater
- Turner Broadcasting - Turner Broadcasting 2011 Upfront Kit
Programming Stunt
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FEARnet - Trick 'r Treat Campaign
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Honorable Mentions:
- E! Entertainment - E! Royal Wedding
- The Hub TV Network - The Haunted Hub and Haunt Your House Sweepstakes
- TLC - Royal Wedding Week
Public Affairs Campaign
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Big Ten Network – BTN Live BIG
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Honorable Mentions:
- Discovery Familia - Discovery Familia's PALA Challenge
- Halogen TV - Halogen TV/Cox San Diego Soles4Souls Campaign (2011)
- HISTORY - Civil War 150
- National Geographic Channels - Cause an Uproar
- Ovation - Ovation Partners with Americans for the Arts for Arts Advocacy Day 2011
- RLTV – Making Medicare Work for You
Social Media during a Program
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Bravo Media - The Real Housewives of Atlanta
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Honorable Mentions:
- Big Ten Network – BTN Live
- ESPN - First Take #WhenSkipMeetsTebow
Social Media Marketing
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Starz Entertainment - Spartacus: Vengeance - Take Up Arms Facebook app
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Honorable Mentions:
- A&E Television Networks - Storage Wars All Access
- Sundance Channel - Girls Who Like Boys Who Like Boys Campaign
- HBO - Game of Thrones/Fan Activation/Maesters Path
- Oxygen Media - The Glee Project Social Media Campaign
Sweepstakes and Games Marketing
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Fuse - Foo Fighters - This Video Sucks
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Honorable Mentions:
- CMT: Country Music Television - CMT Top Secret Recipe
- Crown Media Family Networks - Santa-riFIC Mobile Tour & Sweeps
- The Hub TV Network - The Haunted Hub and Haunt Your House Sweepstakes
- TLC - Bakin' with the Boss Book Tour, Who Takes the Cake? Sweepstakes
Tchotchke
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The Hub TV Network - CLUE Miniseries Event DVD Screener & Game
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Honorable Mentions:
- ESPN – ESPN 2012 Planning Guide
- FEARnet - FEARnet's 2011 Premiums
- National Geographic Channels - Rocket City Rednecks Beer Cooler-Koozies
- Outdoor Channel - Spring Fever 2011 - Bear Paw Slippers
Technology Vendor Marketing (B2B)
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SeaChange International - The SeaChange Summit:
Monetizing Multi-Screen Video
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Honorable Mentions:
- Canoe Ventures - Building the ITV Marketplace
- Clearleap, Inc. – Stream Big
- Motorola Technology Services - SCTE Trivia Game
Technology Vendor Marketing (Consumer)
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HBO - HBO GO
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Honorable Mentions:
- Hulu - Hulu Plus
- TiVo - TiVo Premiere
Trade Show Marketing/PR
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Scripps Networks Interactive - HGTV - Junk Gypsies at Round Top
Sportsman Channel - Hunt, Fish, Feed at the NCTA Cable Show
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Honorable Mentions:
- Canoe Ventures - Building the ITV Marketplace
- HBO - True Blood at Comic-Con 2011
- Time Warner Cable - Senior Management Meeting
Video: use of video or moving image
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ESPN - Day in the Life Video
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Honorable Mentions:
- AMC - Supplemental Graphic Novel/Adventure Online Games
- E! - E! Live from the Red Carpet App
- Time Warner Cable - TWC TV App
Viral Marketing Campaign
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Big Ten Network – BTN - Fan Fest 2011
BIG Ten Football Championship Game
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Honorable Mentions:
- Karmaloop – Reclaim Your TV Campaign
- TLC - Virgin Diaries
Youth Marketing
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SPROUT - Sprout & Learning Care Group: Kindness Counts
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Honorable Mentions:
- Disney Channel – Disney Junior Launch Campaign
- Nickelodeon - Fresh Beat Band Live Concert Tour
- Time Warner Cable - Radio Disney's 15th Birthday Jam
Return to Top
CableFAX Sales Hall of Fame 2012
- Scott Collins – AMC Networks
- Denise Denson- Viacom Media Networks/EPIX
- Ed Erhardt- ESPN
- Christopher D. Faw- Time Warner Cable
- Mike Hopkins- Fox Networks
- Tonia O'Connor- Univision Communications
- Kevin P. Smith- Comcast Spotlight
- Dana Zimmer- NBCU
Return to Top
CableFAX Sales Executives of the Year 2012
Launch Team of the Year
- Knology - The Give and Get of Sales
Out of Box: The Relentless
Out of Box: The Renewer
- Mark Romano - Outdoor Channel
Out of Box: The Woo-er
- Chris Ozminkowski - BBC America
Regional Sales Person of the Year
- Allison Clarke - AMC Networks
- Ivan Bargueiras - Discovery Networks Latin America/US Hispanic
Affiliate Sales Person of the Year (Below the VP Level)
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Sara Timmins - RLTV
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Honorable Mention:
- Holly Mauer - Crown Media Family Networks
Affiliate Sales Person of the Year (VP Level and Above)
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Laura J. Lee - Crown Media Family Networks
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Honorable Mentions:
- Deanna Andaverde - Univision Communications Inc.
- Bradley Fleisher - NBCUniversal
- Michelle Rice - TV One
- Michael Smith - HSN
- Brent Scott - Scripps Networks Interactive
Affiliate Sales Team of the Year (Emerging and Mid-Size Networks)
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TV One
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Honorable Mentions:
Affiliate Sales Team of the Year (Large Networks)
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MLB Network
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Honorable Mentions:
- TV Guide Network
- Turner Network Sales
Brand Integration Team of the Year
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Scripps Networks Interactive/Food Network Ad Sales & Marketing
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Honorable Mention:
- Discovery Solutions Team - Discovery Networks Latin America/US Hispanic
Most Creative Program Sold to Client
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Scripps Network Interactive/Food Network Ad Sales & Marketing -
DoubleTree by Hilton Hotels
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Honorable Mention:
- Scripps Networks Interactive/HGTV Ad Sales & Marketing - Pulte Homes
Most Creative Sales Pitch
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GMC - TV 2011 Upfront Presentation
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Honorable Mentions:
- Discovery Communications - Velocity Launch Party in New York City
- Scripps Networks Interactive/HGTV Ad Sales & Marketing – Sears All-American Handyman
National Sales Person of the Year (Below the VP Level)
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Graig Hale - Sportsman Channel
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Honorable Mentions:
- Casey Gould - Crown Media Family Networks
- Brian Napolitano - Ovation
- Jeff Rohr - Comcast Media Center
National Sales Person of the Year (VP and Above)
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Liz Janneman - Ovation
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Honorable Mentions:
- Ed Georger - Crown Media Family Networks
- Greg Regis - Scripps Networks Interactive
- Peter Wright & Melissa Drucker - BBC Worldwide Limited
National Sales Team of the Year
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Crown Media Family Networks
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Honorable Mentions:
- Ovation
- Discovery Communications
Return to Top
2012 CableFAX Sweet 16
- Laura Caraccioli-Davis - Electus
- Colleen Milway - Campbell Soup Company
- Carolyn Crafts - Cars.com
- Brian Johnson - Subaru of America
- Tom McGovern - Optimum Sports
- Michelle Murphy - Media Design Group
- Tony Pace - Subway
- Miraj Parikh - Spark
- Gina Pomponi - Mercury Media
- Norris Post - LiquidThread, Starcom MediaVest Group
- Richard Quigley - Chase
- Mike Rosen - Starcom USA
- Marc Speichert - L'Oreal
- Chad Urice - Media Storm, LLC
- Brian Wieser - Pivotal Research Group
- Jackie Woodward - MillerCoors
