Call for Entries!
The CableFAXIES Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic Cable arena. The coveted awards set the industry benchmark for excellence across all areas of PR and Marketing.
Your hard work is done — now it’s time for you and your team to get recognized for it! CableFax will salute the winners of the CableFAXIES Awards on May 20 in New York City. Questions? Please contact Mary-Lou French at (301) 354-1851; mfrench@accessintel.com.
We look forward to seeing your entry and saluting cable’s best PR & marketing efforts of the year.
Who Should Enter?
The CableFAXIES Awards are open to all individuals and teams worldwide including: cable operators and programmers, PR firms, public affairs and IR agencies, publicity firms, cable associations, vendors, non-profits, government agencies, NGO teams and sole practitioners. Vendors are also eligible to compete on behalf of a client.
Eligibility Period:
To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between January 2012, and March 2013. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
Categories:
Campaign Categories
(Where applicable, separate awards are given for National and Regional programs and for Programmer, Operator and Vendor) |
â– Advertising Campaign for a Single Program - Recognizing the most effective creative in getting out the word for a single show or television series.
â– Advertising Campaign for a Network - Recognizing the most effective creative for publicizing a network brand.
â– Corporate Social Responsibility/Green Campaign - A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.
â– Community Relations - Honoring the most effective community relations campaign; a campaign that uses creativity, multimedia, stunts, and other methods to illustrate how your company is a concerned corporate citizen.
â– Direct Response Marketing - We'll highlight campaigns that garnered impressive results through creative tactics. Eligible platforms include telemarketing, print, radio, television and broadband.
â– Integrated Marketing Campaign - How effectively the entrant has leveraged the power and reach of its media holdings, including print, television, broadband and mobile platforms. We'll consider the customization and depth of an effort and ROI.
â– Marketing Campaign - Campaigns in this category combine public relations and communications with traditional marketing tactics to create a successful marketing campaign.
â– Marketing of a New Series or Show - We'll honor the most creative efforts to make the public and industry aware of a new cable series.
â– Marketing of a Continuing Series - Successful marketers know that continuing cable series need fresh creative to continue to keep the public's appetite whetted for your network's series. We'll salute the most creative efforts with this award.
â– Marketing of a Special or Documentary/Documentary Series - A special, documentary and documentary series bring a special pressure to marketers, who generally won't have a second chance to market a short-running series or single special or documentary.
â– Media Event - Media events are those, from press conferences to press tours, which are built around in-person interaction between your company and journalists. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging press during the event.
â– Media Relations Campaign - We will recognize a campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.
â– Multicultural Marketing - This category is wide open. We'll honor the best multicultural marketing of an event, cable series, special or documentary, network brand, operator offering, technology vendor product or community relations campaign.
â– Press Kit - We're looking for the most creative mailed or shipped press kits.
â– Programming Stunt - Nearly every programmer produces several stunts yearly, marathons, special programming blocks, etc. We'll honor those whose marketing is as creative as the programming stunt itself.
â– PR Stunt - Brides running down a city street in their bridal gowns, thousands of pizzas being sent to the press, fashion policewomen on a city street writing "tickets" for wardrobe offenses, fountains in major cities spouting blood instead of water. These are just a few of the PR stunts mounted to spread the word about cable programs or PPV events.
â– Public Affairs Campaign - This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.
â– Social Media During a Program - Recognizing efforts to integrate social media into TV shows in real-time, allowing viewers to interact with each other and/or talent during the airing of a program.
â– Social Media Marketing - Recognizing marketing efforts that hinge on a comprehensive social media strategy that drives engagement and yields measurable results.
â– Sweepstakes and Games Marketing - Recognizing innovative use of games, contests, sweepstakes and related tactics to market cable shows, services and products to audiences.
â– Technology Vendor Marketing - Recognizing marketing tactics that promote a technology product or service to consumers or to a specific business sector.
â– Trade Show Marketing/PR- Entries can be part of submissions in other categories, including Media Event.
â– Tchotchke - It's an inexpensive giveaway, true, but everyone wants it, and it can create buzz. Pound for pound, tchotchkes might be your most effective marketing. We'll salute the most creative, fun and outrageous.
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People Categories:
(awards given at the following levels: programmer, national; programmer, regional/local; operator, MSO; operator, local system; and vendor) |
â– Marketer of the Year, VP Level and above - Recognizes an executive's marketing-related achievements in 2012, including campaigns spearheaded by this person, leadership qualities, innovative thinking, sound judgment, flexibility, creativity and financial management (where applicable).
â– PR Executive of the Year, VP Level and above - Recognizes an executive's PR-related achievements in 2012, including campaigns spearheaded by this person, leadership qualities, innovative thinking, sound judgment, flexibility, creativity and financial management (where applicable). How this person applied key tenants of PR - from reputation management to measurement. Also, recognizing this person's contribution to PR across the industry.
â– Marketing Team of the Year
â– PR Team of the Year
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How to Enter:
Compiling Your Entry At the beginning of your two-page synopsis, the following information must be listed:
â– Category entered
â– Title of entry (as it would appear on your award)
â– Team members (on campaign) or Person who is entering
â– Key contact for entry
â– Organization submitting entry
â– Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
There are no binder specifications when compiling your entry.
Your Written Entry - Download brochure, download entry form or Online entry form (preferred)
For Campaign Categories:
Please include a 1- to 2-page synopsis describing your campaign or PR initiative using the following sub headings:
â– Objectives
â– Strategy
â– Tactics
â– Execution
â– Evaluation of Success/Results/ ROI
For People Categories:
Please include a 1-to 2-page synopsis with the following information: In 500 words or fewer, why you or the person you’re nominating should win this award. Please cover the following:
a) Professional PR-related achievements in 2012
b) Specific campaigns or efforts spearheaded by this person and related outcomes
c) Leadership qualities (ability to manage internally, intradepartmentaly and externally)
d) Innovative thinking
e) Sound judgment
f) Flexibility
g) Creativity
h) Financial management (where applicable)
Supporting materials for all categories should show evidence of the success of your work. It can be any of the following:
Sales Figures, Brand Media Coverage, Clippings, Photos, CDs, Research Documents, and Testimonials.
What to Send?
Send three (3) copies of your entry form, three (3) copies of your synopsis, three (3) sets of supporting materials and the entry fee.
Where to Send Entry:
Mary Lou French, CableFAXIES AWARDS,
Access Intelligence, LLC,
c/o CableFAX, 4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850
CableFAX will not return any entries or supporting materials.
Download Entry Form OR Enter Online!
Deadlines/Entry Fee
Deadline: March 1, 2013 (postmarked)
Late Deadline: March 8, 2013 (postmarked)
All entries must be postmarked by Friday, March 1, 2013. Entries postmarked between March 2 and March 8, 2013, please add a $199 late fee per entry. Finalists will be notified within 30-60 days and honored in May 2013 in New York City.
Entry Fees
The price of each primary entry is $300. If you submit the same entry into multiple categories, the additional fee is $199 per category. Late entry surcharge of $199 per entry. Payment in full must accompany the entry. Entry fees are not refundable. Multiple entries are accepted and encouraged. A single entry can be entered into one or more categories. Please follow the “How to Enter” instructions above for each additional category you will be entering.
FAQs
How are the entries judged? Entries are judged by a blue chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of
CableFAX. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with your end goals.
Who is eligible to win an award? Any communications team or individual — corporate, agency, association, governmental agency or nonprofit — of any size is eligible to enter the CableFAXIES Awards program.
Where and when will the reception be held? The winners and honorable mentions will receive their CableFAXIES Awards in May 2013 during an awards event in New York City.
How do I increase my chances of winning an award? Emphasize the goals of your campaign, as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
When will I be notified about the status of my entry? You will be contacted by CableFAX staff regarding the status of your entry only if you are named a finalist in the awards program. Finalists are notified 30-60 days in advance of the CableFAXIES Awards Event.
Must we include our campaign budget? It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
Entry Questions:
Please contact Awards Coordinator, Mary-Lou French at (301) 354-1851;
mfrench@accessintel.com.
Sponsorship Opportunities:
To sponsor the CableFAXIES Awards Luncheon & Issue, please contact Amy Abbey, Associate Publisher at (301) 354-1629; aabbey@accessintel.com or Susan Kim, Sales Manager at (301) 354-2010; skim@accessintel.com.
