â–  Advertising Campaign for a Single Program - Recognizing the most effective creative in getting out the word for a single show or television series.

â–  Advertising Campaign for a Network - Recognizing the most effective creative for publicizing a network brand.

â–  Corporate Social Responsibility/Green Campaign - A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.

â–  Community Relations - Honoring the most effective community relations campaign; a campaign that uses creativity, multimedia, stunts, and other methods to illustrate how your company is a concerned corporate citizen.

â–  Direct Response Marketing - We'll highlight campaigns that garnered impressive results through creative tactics. Eligible platforms include telemarketing, print, radio, television and broadband.

â–  NEW: Faith-Based Marketing - Recognizing marketing that specifically targets a faith-based community or that markets faith-based content to a particular audience.

â–  Integrated Marketing Campaign - How effectively the entrant has leveraged the power and reach of its media holdings, including print, television, broadband and mobile platforms. We'll consider the customization and depth of an effort and ROI.

â–  Marketing Campaign - Campaigns in this category combine public relations and communications with traditional marketing tactics to create a successful marketing campaign.

â–  Marketing of a New Series or Show - We'll honor the most creative efforts to make the public and industry aware of a new cable series.

â–  Marketing of a Continuing Series - Successful marketers know that continuing cable series need fresh creative to continue to keep the public's appetite whetted for your network's series. We'll salute the most creative efforts with this award.

â–  Marketing of a Special or Documentary/Documentary Series - A special, documentary and documentary series bring a special pressure to marketers, who generally won't have a second chance to market a short-running series or single special or documentary.

â–  Media Event - Media events are those, from press conferences to press tours, which are built around in-person interaction between your company and journalists. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging press during the event.

â–  Media Relations Campaign - We will recognize a campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.

â–  Mobile Marketing Campaign - Honoring the most creative use of the mobile platform, including apps and ipad. Submissions may have been entered in other categories, i.e. Integrated Marketing.

â–  Multicultural Marketing - This category is wide open. We'll honor the best multicultural marketing of an event, cable series, special or documentary, network brand, operator offering, technology vendor product or community relations campaign.

â–  Press Kit - We're looking for the most creative mailed or shipped press kits.

â–  Programming Stunt - Nearly every programmer produces several stunts yearly, marathons, special programming blocks, etc. We'll honor those whose marketing is as creative as the programming stunt itself.

â–  PR Stunt - Brides running down a city street in their bridal gowns, thousands of pizzas being sent to the press, fashion policewomen on a city street writing "tickets" for wardrobe offenses, fountains in major cities spouting blood instead of water. These are just a few of the PR stunts mounted to spread the word about cable programs or PPV events.

â–  Public Affairs Campaign - This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.

â–  NEW: Social Media During a Program - Recognizing efforts to integrate social media into TV shows in real-time, allowing viewers to interact with each other and/or talent during the airing of a program.

â–  Social Media Marketing

â–  NEW: Sweepstakes and Games Marketing - Recognizing innovative use of games, contests, sweepstakes and related tactics to market cable shows, services and products to audiences.

â–  NEW: Technology Vendor Marketing (Consumer) - Recognizing marketing tactics that promote a technology product or service to consumers.

â–  NEW: Technology Vendor Marketing (B2B) - Recognizing marketing tactics that promote a technology product or service to a specific business sector.

â–  Trade Show Marketing/PR- Entries can be part of submissions in other categories, including Media Event.

â–  Tchotchkey - It's an inexpensive giveaway, true, but everyone wants it, and it can create buzz. Pound for pound, tchotchkeys might be your most effective marketing. We'll salute the most creative, fun and outrageous.

â–  Video: use of video or moving image - Best use of a video or moving image campaign to get your message across. We'll consider the customization and depth of an effort and ROI.

â–  Viral Marketing Campaign - Millions of passerbys receive pamphlets in the street directing them to visit a Web site to enter a contest; teens join a programmer-sponsored social networking site. We'll honor marketing campaigns that touched a nerve and became viral.

â–  NEW: Youth Marketing - Recognizing efforts to reach kids, tweens and youth demos with innovative marketing tactics.