Home Awards Events Webinars Jobs resources Advertise About
Friday, Jul 30, 2010
RSS


Jocelyn EganJocelyn Egan
VP, Discovery Solutions
Discovery Communications

Jocelyn Egan serves as vice president, Discovery Solutions, the division dedicated to large-scale, cross-platform advertising sales deals and branded entertainment partnerships. Egan reports to Joe Abruzzese, president, advertising sales, Discovery Communications.

In her role, Egan provides clients with comprehensive solutions to reach their business goals across Discovery’s family of assets, including its portfolio of domestic networks, Discovery’s digital offerings and the Travel Channel. Prior, Egan served as sales director for the group.

During her tenure, Egan has been responsible for the highly successful Macy’s and Disney partnerships. These initiatives collectively leveraged the company’s assets including Discovery's networks, digital properties including online, VOD and podcasting, talent and
Discovery Studios.

Before joining Discovery, Egan was director of strategy at OMD in New York, where she spearheaded the development and execution of media strategies for clients including Gillette, HBO, Hershey and Visa. In this capacity, Egan oversaw the Gillette North American business and played an integral role in introducing the Venus razor to consumers via a highly integrated media program including TV, radio, out-of-home, web, events, collateral and guerilla marketing, a product campaign which proved to be one of the most successful in Gillette’s history.

Egan began her career at BBDO media, where she rose through the ranks to serve as senior vice president, group media director. In this post, Egan worked as a strategic planning partner on brand campaigns for key clients such as Frito-Lay and Pizza Hut.

Based at Discovery’s advertising sales headquarters office in New York, Egan received her BA in Marketing from SUNY Oswego. She resides in Long Island, New York with her three children.

Back to webinar overview and registration.

 

  CABLE JOBS
  CABLEFAX 100 DATABASE
  VIDEO
June 29, 2010 -- The CableFAX Show: Seth and Mike discuss 3DTV, the set-top box revolution and other topics in an attempt to sound intelligent and analytical. In addition, they show off the stellar video NBCU submitted for the recent Best of the Web event in NYC as a shining example of how to do it right. Oh, and tchochtkes. Always with the tchotchtkes.

 
  CALENDAR
 View Entire Calendar »

Aug. 25, 2010 Webinar
Capitalizing on Transactional TV
Register

Sept. 14, 2010:
NAMIC and CableFAX Breakfast
Hilton New York

Oct. 4, 2010:
CableFAX Program & Top Ops Awards Luncheon
Grand Hyatt NYC

Dec. 9, 2010: CableFAX 100 Luncheon

Dec. 10, 2010: CableFAX Most Powerful Women in Cable Breakfast

2010 CableFAX Calendar
© 2010 Access Intelligence LLC. Contact Contact Contact Contact Contact Contact Contact Contact