March 30, 2009

CableFAXIES Awards—Trade Show Marketing and PR: Fuse for Fuse Upfront Bash ’08

In a year when some networks cut back on their upfront presentations, Fuse shone through. Leaving no room for second guessing about the network’s new programming and branding push as home for multi-genre music, Fuse staged a pulsing party featuring Wyclef Jean in downtown New York. Fuse divided the loft space Escape into three living room lounges to reflect different genres of music — pop, urban and rock — and ferried guests to the event in branded stretch Hummer limos. More than 700 guests attended the event, surpassing initial projections, and the party was ranked among the top 10 upfront events by agency executives, according to a JackMyers.com survey.

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Honorable Mentions:

Comcast Entertainment Group for G4’s CES Best of the Best: G4 set the standard at CES with its cocktail party at Wynn that attracted VIPs including Comcast’s Brian Roberts and Time Warner Cable’s Glenn Britt.

Gospel Music Channel for Gospel Music Channel - NCTA 2008: Getting its voice heard was the goal of this campaign, which placed packages in the rooms of the network’s top 20 distribution contacts and included a jazz concert at New Orleans’ Preservation Hall.

Outdoor Channel for Are You Ready for the Big Time? CTAM Stunt: Outdoor preceded its first foray into scripted comedy, Jimmy Big Time, with a sponsored snack break during CTAM Summit that featured a "surprise" visit by series star Jon Bergmann and entourage.

Qubo for Qubo Channel Playground: Qubo worked with CableCares to restore an elementary school playground in New Orleans during The Cable Show ’08; more than 200 show attendees volunteered.

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