March 30, 2009

CableFAXIES Awards—Programming Stunt: Comcast Entertainment Group for FEARnet’s Halloween Campaign

October is Super Bowl month for FEARnet, which struck a media deal with ABC’s Good Morning America to promote its Halloween programming and its America’s Scariest Haunted House Search contest. FEARnet produced original series Streets of Fear for the stunt, driving local coverage where the streets were located, landing stories in newspapers in New York, Texas, Nevada and Massachusetts. It recruited GMA weatherman Sam Champion to profile one of the streets every Friday in October, and ABC ran clips from the series before Champion’s forecasts. The stunt helped make October 2008 FEARnet’s most-watched month, generating more than 14 million views through VOD.

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Honorable Mentions:

Starz Entertainment for I Know Who Killed Me: Starz made the best of a bad Lindsay Lohan movie, promoting it with a "so bad you have to watch" tagline.

ABC Family for 25 Days of Christmas: ABC Family produced a whopping 2,000 creative elements to hype its 25 Days, helping to make it the top basic cable network in total viewers in December.

Discovery for Science Channel’s ‘Punkin’ Chunkin 2008’: Science Channel capped off a Thanksgiving Day marathon with a special about pumpkin-hurling contraptions.

Retirement Living TV for Daily Café from the AARP Convention Floor: RLTV went directly to its audience at the AARP convention floor, where it shot its Daily Café program.

Comcast Entertainment Group for Style Network’s Raise Your Hand and Make a Difference in Support of Breast Cancer Awareness: Style recruited Daisy Fuentes and other celebs for PSAs supporting National Breast Cancer Awareness Month.

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