March 30, 2009

CableFAXIES Awards—Media Event: CNN for CNN Grill

Last summer’s political conventions were all about parties, and we’re not talking Democrats and Republicans. CNN generated buzz by playing host to the best parties. And like the conventions, CNN’s parties were 24/7 affairs. The network scored big with invite-only, free gourmet grills it hosted just steps from the convention centers’ front doors during the Democratic and Republican confabs. The venues were a self-perpetuating hot spot for political and media VIPs as well as celebs from Spike Lee to Caroline Kennedy, resulting in tens of millions of media impressions.

On the menu: Black Angus burgers fire-branded as "CNN Prime," "Left/Right Wing" buffalo wings and red, white and blue cupcakes, plus Breckenridge Brewery beer, served in CNN-labeled bottles.

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Honorable Mentions:

ABC Family for Winter Wonderland: Journalists and their families got into the holiday spirit at a Rockefeller Center event kicking off the 25 Days of Christmas.

Discovery for Planet Green Launch Media Event in Los Angeles: Rocker Tommy Lee and rapper Ludacris not only starred in the finale of the Planet Green series Battleground Earth, they headlined a concert at the Greek Theater that heralded the launch of the 24/7 eco-lifestyle network.

ESPN for ESPN’s 2008 Upfront Event: For one night in May, the hottest Broadway ticket was ESPN’s live presentation of an upfront version of flagship show SportsCenter with hosts Scott Van Pelt and Steve Levy.

Hallmark Channel for Hallmark Movie Channel HD Launch in Peoria: Hallmark took Jack Benny’s infamous question "Will it play in Peoria?" literally when it unveiled its HD movie channel at the Civic Center of the Illinois city, complete with a Q&A session with students from a local arts school.

National Geographic Channel for Dog Whisperer 100th Episode Celebration: Nat Geo didn’t need a high-pitched whistle to attract press to this Hollywood event, which reunited hundreds of dogs and owners from the series’ past four seasons.

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