December 10, 2009

CableFAX: 52. Advanced Services and Servicing: Bob Wilson

Bob Wilson

Title: SVP, Programming, Cox
Age: 56
Education: BS, Lehigh; MBA, GA State
Social Media Quotient: 7

Why Him? Wilson has Cox’s cylinders firing with an impressive breadth of HD nets, city-specific RSNs and a sharp focus on VOD. The latter thrust includes MyPrimetime On Demand, a widely-available service that gives subs access to current TV shows at the push of a button. Earlier this year Turner trialed some of its content on the platform and found VOD ad exposure could be measured. In addition, it spurred a 10% jump in viewing.

Local Love: Cox’s commitment to localism and public affairs is deservedly documented. Perhaps there’s no better example than its RSNs in San Diego and New Orleans. The MSO used the latter to help Crescent City citizenry move on from Hurricane Katrina through in-depth coverage of the beloved Saints football team.

The Year Ahead:

Wilson’s firm understanding of Cox’s customer base’s programming desires perhaps is second to none. We expect that to continue.