Victoria Lowell

Since being promoted to her new position in April, Lowell launched the “Everyone Needs a Little TLC” brand freshening campaign and helped bow new Animal Planet series “Treehouse Masters” and “Top Hooker.” The avid equestrian had a little trouble not taking her work home with her this year: she adopted one of the puppy participants from Animal Planet’s stupendously popular Puppy Bowl.

How can cable do better job at supporting the industry’s women?

I think cable needs to do a better job at having women in top positions – on boards, at the CEO level and in lead creative roles. Sometimes I think talented women are overlooked because they are not the loudest, biggest voice in the room, and they are not typically self-promoters.

How do you define a successful career?

I think a successful career is defined by the impact you have on others – through the products, content and marketing you create as well as the development of your team as a group and as individuals. I feel so rewarded when I hear a consumer say they were moved or entertained by a promo or campaign, but I feel even better when I see someone on my team achieve a new level of accomplishment in their own career or project.

When not in the office, where are we most likely to find you?

I’m an avid equestrian competitor and actively involved in the equestrian world. So when I’m not in the office, I’m on a horse, or standing next to one!