CMO/EVP, Marketing
BET Networks

Free was behind BET’s brand campaign “Nobody’s Got You Like BET, We got you!,” which served to create a deeper connection with its viewers. She has decades of experience in brand marketing, including a stint at Turner, where she led the 360 consumer marketing department for Cartoon Network and Adult Swim. Moreover, she was instrumental in launching the Black Media Matters consortium, which consists of more than 30 companies dedicated to informing marketers of the power of black media and consumers.

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The Cable Comeback

Commentary by Steve Effros It’s happening faster than I thought it would: the realization that the “cable” model of delivering video was the right, and probably only workable business model. “Cable”

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Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
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2024 FAXIES Awards Nominations Are Open!
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