Terry Cordova

Cordova heads Suddenlink’s 235-person team overseeing technical operations and engineering. He is also the national board chair of SCTE. The cable industry can be more inclusive by identifying talented people from diverse backgrounds, he says: “Our workforce should reflect the customer base we serve.” The veteran of more than 30 years sees the increased use of data service, along with how the “Internet of Things” will continue to drive the demand for speed and consumption, as emerging trends in cable.

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Our business has continued to evolve into something much greater than just “basic cable television” and our continued success will be based on identifying talented people from both genders and all races to support the many new jobs we are creating.  Our workforce should reflect the customer base we serve.

What qualities do you look for when making a new hire?

New hires have to have demonstrated an ability to work well with others in a team environment.   Additionally, since this industry was founded on an entrepreneurial spirit, we need self-starters that have a passion for improving the customer experience.

Name one emerging trend in cable we should all have our eye on?

The increased use of our data service by our customers, along with how the “Internet of Things” will continue to drive the demand for speed and consumption, will require us to constantly enhance the customer experience to maintain our position as the market leader.