Touting 17 years at WICT, Das has a wealth of experience with the advocacy organization and leads the research of the PAR Initiative, which provides indispensable benchmarks for measuring just that. “I’m fortunate that in my role, I can combine both of my passions—working with the cable industry leaders and striving to make a difference for others,” she says.

How do you define a successful career?

Success is doing what you love. I’m fortunate that in my role, I can combine both of my passions—working with the cable industry leaders and striving to make a difference for others.

Best trick for maintaining the personal-professional life balance?

I’m not sure if there is a trick but it is all about how you integrate the pieces of your life, which requires being nimble and flexible. You have to be able to shift priorities in your schedule to accomplish what is most important to you.

When not in the office, where are we most likely to find you?

I can be found spending time with my family, taking pictures, boxing or taking a Pilates class.

The Daily

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Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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