President, Original Programming
BET Networks

With Jones steering the networks’ original series, the fifth season of “The Game” and “Let’s Stay Together” were the top series among black viewers. Other big hits for the demo: “Apollo Live” and music competition series “Sunday Best,” with more originals slated for launch. Possessing a keen ability to spot talent, Jones is most thrilled when “watching the first cut of a new show after weeks of reading scripts. It’s still so exciting to see the characters come alive.”

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The Cable Comeback

Commentary by Steve Effros It’s happening faster than I thought it would: the realization that the “cable” model of delivering video was the right, and probably only workable business model. “Cable”

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