Larry Tuckett
The recently promoted Tuckett’s work impacts all of AMC’s marketing campaigns, including that of Emmy-sweeping “Breaking Bad.” Today his influence extends to everything from upfront and consumer marketing materials to advertising campaigns, and creative for events and websites/social media. His work has also led to particularly dynamic upfront presentations. Meanwhile, Tuckett’s team also oversaw creation of the key art and campaign materials for two original unscripted series, “Small Town Security” and “FreakShow.” Diversity means “building a diverse work force, which makes good business sense and will positively impact a companies’ bottom line,” he says.
What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?
Diversity means hiring and retaining employees that reflect our community and our viewers. It means building a diverse work force, which makes good business sense and will positively impact a companies’ bottom line. NAMIC, Promax and Adcolor are great examples of organizations that are helping to provide opportunities for diverse candidates.
Who has been your strongest mentor, and why?
My father is my strongest mentor. He instilled in me the desire to dream big, nourished my desires to be creative but most importantly taught me how to survive and succeed during a turbulent time in America. He taught me how to be a good husband and later a good father and now that he is older he is still teaching me about life and love.
What qualities do you look for when making a new hire?
Of course I look for the obvious qualities of education, talent and experience, but I also look for enthusiasm, confidence, and humor. As a creative director at AMC, I am often tasked with having to develop art and design solutions that are innovative, fresh and pop-culturally relevant. That means I have to look for employees that bring with them unique points of view and design aesthetics. I look for employees that can be forward thinking and create art that is high-quality, surprising and unexpected.
