Kenetta Bailey

Former EVP/CMO
TV One

Talk to Bailey for a little bit and you’ll likely hear the phrase “Social-by-Design.” Having spearheaded TV One’s rebrand last year, Bailey has moved on to new adventures. But we suspect she’ll be announcing something soon—so we’re keeping her on our list. At TV One, she brilliantly placed the network’s shows in the hands of viewers and then got them to evangelize. The net’s well on its way with originals “R&B Divas” and “The Rickey Smiley Show” setting social media records, and Facebook and Twitter posting huge year-over-year gains. Biggest story in cable this year? “Netflix is an industry game changer,” she says.