Katarina Price

Manager, Business Affairs
National Geographic Channels International

Fresh from a stint working in Nat Geo’s U.K. office, Price is more convinced than ever of the importance of pushing the personal and professional envelope. Women moving through cable’s ranks are “looking for that next challenge,” she says. “Taking the initiative to explore opportunities in your company can offer that next challenge, whether it’s the opportunity to work on new projects, develop a special expertise or take advantage of professional development training.” As multiple platforms accelerate the potential for revenue, Price says cable networks are increasingly challenged to think more creatively and strategically.