By Cablefax Staff | September 3, 2013 |
Looking to beef up its OTT web content capability, TiVo teamed with Opera Software, a Norwegian firm primarily known for its Opera family of web browsers to offer the latest Web and HTML5 content to its cable clients through technology integration. Specifically, MSOs shipping TiVo’s latest Roamio-based devices can also offer apps and content to subs through the Opera TV Store.
The partnership would also allow TiVo to provide developers with an SDK to create new apps for TiVo’s app store that the company expects to launch later this year. TiVo plans to deploy the Opera TV Store, a HTML5-based TV app store, by early next year. The store will feature Opera apps like Opera TV Snap, which seeks to convert online videos into connected TV apps. In addition, Opera’s partnership with content providers that are moving HTML5 would enable brands and agencies to reach TiVo subs through the alliance with Opera, the companies said.
"Not only is Opera’s Devices SDK best-in-class, but its standards-compliant HTML5 engine will enable a household name like TiVo and its cable operator customers to bring the best and latest of OTT web content quickly to the end user. We are looking forward to working with TiVo on further enhancing its operator solutions," said Aneesh Rajaram, Senior Vice President for TV and Devices, Opera Software. "In addition, app and content developers will have another avenue to reach many active and loyal TiVo users through their apps in the Opera TV Store."
"Consumers want to watch what they want, when they want it and it’s important to offer an easy-to-use interface capturing all the content possible, whether it be from cable TV or the web," said Jim Denney, VP of Product Marketing at TiVo. "We have selected Opera as a partner in this mission because it enables users in both the operator and retail segments a completely customized experience, along with a wide variety of local, national and global long-tail content and other applications from the Opera TV Store."