EVP, Content Distribution Univision

Gaviria was behind the launch of Univision’s new brand identity—including a new logo and tagline—and the revamp of UniMás, formerly TeleFutura, as well as Galavisión. She’s a top marketer of Hispanic consumer trends and bilingual teen culture. Above all, she enjoys mentoring. “Shaping and nurturing the future leadership of our company” is “the gift that keeps on giving.”

What’s your favorite part of your job?
Shaping and nurturing the future leadership of our company. This is the gift that keeps on giving and the only way UCI will remain nimble and sharp for years to come.
 
How do you define success?  
By building brand value in everything we do. This means marketing and messaging coherence across the enterprise that results in higher brand equity and absolute clarity on the role each brand plays in the portfolio.
 
Best trick for maintaining the personal-professional life balance?

Living by the tenants of the Serenity Prayer: God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference.

The Daily

Subscribe

The Truth Always Prevails in HBO’s Alex Jones doc

In an era where misinformation and conspiracies run rampant, there are few court cases that epitomize those dangers more than Alex Jones and the multiple lawsuits he faced regarding the claims he made about

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.