Political Advertising – More Spending, Less Dependence on Top Nets

Mid-term elections are fast approaching, and cable ad sales execs are expecting competitive races with increased spending in cable ad buy, they said in interviews. According to Comcast Spotlight vp, political sales Dan Sinagoga, cable might see between $600mln and $800mln election-related ad revenue this year, and it may continue to steal share from broadcast in this election cycle. More on what this means for cable here.

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